It's Getting Real in the Whole Foods Parking Lot
Encyclopedia
"It's Getting Real in the Whole Foods Parking Lot" is a rap song and subject of a viral
music video
that humorously describes various interactions occurring in and around a Whole Foods Market
.
DJDave, Wittman is leader of the Bay Area and Los Angeles, California
-based creative collective
, Fog and Smog. Wittman says he wrote the song in 20 minutes, and that it contains musical references to songs by Snoop Dog.
The song features a series of self-parodying
vignettes spoof
ing the performer's annoyance with other people in and around a Whole Foods
store set in West Los Angeles, including kombucha
, overspending, aggressive parking, Prius automobiles, rude mobile phone users, shoppers wearing yoga pants, the master cleanse
diet, and Humboldt Fog
cheese. The video was shot at a real Whole Foods store location in Santa Monica, California
.
hits. Ryan Seacrest
tweeted the link to his followers, and Whole Foods management sought to distribute the video, despite its mild criticism of the establishment.
Viral video
A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email...
music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
that humorously describes various interactions occurring in and around a Whole Foods Market
Whole Foods Market
Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural and organic products." The company has been ranked among the most socially responsible businesses and placed third on the U.S...
.
Background
The video was produced by David Wittman, a commercial songwriter. Under the stage nameStage name
A stage name, also called a showbiz name or screen name, is a pseudonym used by performers and entertainers such as actors, wrestlers, comedians, and musicians.-Motivation to use a stage name:...
DJDave, Wittman is leader of the Bay Area and Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
-based creative collective
Collective
A collective is a group of entities that share or are motivated by at least one common issue or interest, or work together on a specific project to achieve a common objective...
, Fog and Smog. Wittman says he wrote the song in 20 minutes, and that it contains musical references to songs by Snoop Dog.
The song features a series of self-parodying
Self-parody
A self-parody is a parody of oneself or one's own work. As an artist accomplishes it by imitating his or her own characteristics, a self-parody is potentially difficult to distinguish from especially characteristic productions .Sometimes critics use the...
vignettes spoof
Spoof
-General uses:* Parody by imitation* Satire, a literary technique of writing or art which principally ridicules its subject* Forgery of goods or documents* Spoof , a guessing game...
ing the performer's annoyance with other people in and around a Whole Foods
Whole foods
Whole foods are foods that are unprocessed and unrefined, or processed and refined as little as possible, before being consumed. Whole foods typically do not contain added ingredients, such as salt, carbohydrates, or fat. Examples of whole foods include unpolished grains, beans, fruits, vegetables...
store set in West Los Angeles, including kombucha
Kombucha
Kombucha is an effervescent tea-based beverage that is often drunk for its anecdotal health benefits or medicinal purposes. Kombucha is available commercially and can be made at home by fermenting tea using a visible, solid mass of yeast and bacteria which forms the kombucha culture, often referred...
, overspending, aggressive parking, Prius automobiles, rude mobile phone users, shoppers wearing yoga pants, the master cleanse
Master Cleanse
Master Cleanse is a modified juice fast that permits no food. There are three parts to the regimen: each morning one drinks a 8 oz of water with 2 teaspoons of salt or a cup of herbal laxative tea; this is followed by six to twelve lemonade drinks during the day; and finally a cup of herbal...
diet, and Humboldt Fog
Humboldt Fog
Humboldt Fog is a goat milk cheese made by Cypress Grove Chevre, of Arcata, California, in Humboldt County. It is named for the local ocean fog which rolls in from Humboldt Bay....
cheese. The video was shot at a real Whole Foods store location in Santa Monica, California
Santa Monica, California
Santa Monica is a beachfront city in western Los Angeles County, California, US. Situated on Santa Monica Bay, it is surrounded on three sides by the city of Los Angeles — Pacific Palisades on the northwest, Brentwood on the north, West Los Angeles on the northeast, Mar Vista on the east, and...
.
Reception
Within several days of release the video had more than 500,000 YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
hits. Ryan Seacrest
Ryan Seacrest
Ryan John Seacrest is an American radio personality, television host, network producer and voice actor. He is the host of On Air with Ryan Seacrest, a nationally syndicated Top 40 radio show that airs on KIIS-FM in Los Angeles and throughout the United States and Canada on Premiere Radio Networks,...
tweeted the link to his followers, and Whole Foods management sought to distribute the video, despite its mild criticism of the establishment.