It's Now or Never
Encyclopedia
It's Now or Never was a UK Gameshow shown on ITV
. Originally planned for a run of two episodes, only the first was aired before cancellation, it receiving just 1.7 million viewers in its Saturday night prime time
slot. The latest of a series of ratings disappointments for the channel; this was a particularly embarrassing incident for ITV as presenter Phillip Schofield
had only just signed a two year exclusive contract (a so called golden handcuffs deal) with the network.
The sole broadcast episode (July 22, 2006) was notable for featuring a live marriage proposal, but a repeat of outtakes show It'll Be Alright on the Night
was broadcast in the time slot on July 29.
The second episode was eventually broadcast on Saturday, December 30. This episode was about Louise Holliday, who is so desperate to prove to her closest friend, who has been fighting serious illness - how much she cares about her.
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...
. Originally planned for a run of two episodes, only the first was aired before cancellation, it receiving just 1.7 million viewers in its Saturday night prime time
Prime time
Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 or 20:00 to 23:00 Prime time or primetime is the block of broadcast...
slot. The latest of a series of ratings disappointments for the channel; this was a particularly embarrassing incident for ITV as presenter Phillip Schofield
Phillip Schofield
Phillip Bryan Schofield is an English broadcaster and television personality best known for presenting shows such as This Morning, Dancing on Ice, and various game shows including The Cube.-Early life and career:...
had only just signed a two year exclusive contract (a so called golden handcuffs deal) with the network.
The sole broadcast episode (July 22, 2006) was notable for featuring a live marriage proposal, but a repeat of outtakes show It'll Be Alright on the Night
Denis Norden
Denis Mostyn Norden CBE is a former English comedy writer and television presenter. After an early career working in cinemas, he began scriptwriting during World War II. From 1948 to 1959, he co-wrote the successful BBC Radio comedy programme Take It from Here with Frank Muir...
was broadcast in the time slot on July 29.
The second episode was eventually broadcast on Saturday, December 30. This episode was about Louise Holliday, who is so desperate to prove to her closest friend, who has been fighting serious illness - how much she cares about her.