It's On with Alexa Chung was an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 live

Live television

Live television refers to a television production broadcast in real-time, as events happen, in the present. From the early days of television until about 1958, live television was used heavily, except for filmed shows such as I Love Lucy and Gunsmoke. Video tape did not exist until 1957...

 interactive talk

Talk show

A talk show or chat show is a television program or radio program where one person discuss various topics put forth by a talk show host....

 and variety

Variety show

A variety show, also known as variety arts or variety entertainment, is an entertainment made up of a variety of acts, especially musical performances and sketch comedy, and normally introduced by a compère or host. Other types of acts include magic, animal and circus acts, acrobatics, juggling...

 program that aired weekdays on MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 from June 15 to December 17, 2009. The show, a "successor" to MTV's Total Request Live

Total Request Live

Total Request Live is a television series on MTV that featured popular music videos. TRL was MTV's prime outlet for music videos as the network continues to concentrate on reality-based programming. In addition to music videos, TRL featured daily guests...

, was hosted by British

British people

The British are citizens of the United Kingdom, of the Isle of Man, any of the Channel Islands, or of any of the British overseas territories, and their descendants...

 model-turned-television personality Alexa Chung

Alexa Chung

Alexa Chung is an English television presenter, model and contributing editor at British Vogue.She currently hosts Gonzo with Alexa Chung for MTV UK, and is scheduled to host Thrift America for PBS in 2011...

.

Details

The series, was a mash-up of television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 and web

World Wide Web

The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...

 content, featuring live music performances, celebrity interviews, videos, and content from social networking sites such as Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 and Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

, targeting teenagers who have "been fleeing television for the Web."

The show used Twitter and Facebook in order to "make sure there aren't a lot of layers of filters so people feel like they're part of the audience". Nelson gives examples such as using viewers' Facebook profiles as song lyrics and allowing viewers to ask questions to celebrities via Twitter.. The show was canceled in 2009.