Jamie Oliver's Food Revolution
Encyclopedia
Jamie Oliver's Food Revolution (retitled Jamie's American Food Revolution in the United Kingdom
) is a television series which premiered on ABC
on March 21, 2010. The show, which is produced by English chef Jamie Oliver
and Ryan Seacrest
, follows Oliver as he attempts to reform the school lunch programs, help American society fight obesity and change their eating habits in order to live healthier and longer lives.
The series had its UK premiere on Channel 4
on September 13, 2010. The Greek premiere was on Fox Life Greece
on November 2010. The premiere in Italy was on Raisat Gambero Rosso Channel in January 2011. Despite its noble goals and popularity of the show it was cancelled in the summer of 2011 due to a lack of commercial support for the campaign. However, changes intended and started by Jamie Oliver's Food Revolution stayed alive and found many supporters in America and all over the world.
. In the first season, his efforts are focused in Huntington, West Virginia
, statistically one of the unhealthiest cities in the country. In an early trailer for the show, Oliver challenges a group of first grade schoolchildren to identify fruits and vegetables, and they are unable to do so. The show appears to roll together the concepts from at least two of his previous TV series' campaigns in the UK: Jamie's Ministry of Food
and Jamie's School Dinners
.
In the second season, Oliver takes his food revolution to Los Angeles, California
. However, the Los Angeles Unified School District
has not allowed him to film in their schools.
for its efforts to promote healthy eating at public schools. The show also won an Emmy Award
for Outstanding Reality Program.
The show was renewed for a second six episode season on September 2, 2010. The season premiered on Tuesday April 12, 2011 at 8:00 PM Eastern/7:00 PM Central. After two episodes the show was dropped because of poor ratings and replaced by repeats of Dancing with the Stars. ABC aired the remaining four episodes in June; because of this, episodes 3-6 aired in the United Kingdom
on Channel 4
before the United States
.
After significantly lower ratings in the second season, it was announced that the show will not return for a third season.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
) is a television series which premiered on ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
on March 21, 2010. The show, which is produced by English chef Jamie Oliver
Jamie Oliver
James "Jamie" Trevor Oliver, MBE , sometimes known as The Naked Chef, is an English chef, restaurateur and media personality, known for his food-focused television shows, cookbooks and more recently his campaign against the use of processed foods in national schools...
and Ryan Seacrest
Ryan Seacrest
Ryan John Seacrest is an American radio personality, television host, network producer and voice actor. He is the host of On Air with Ryan Seacrest, a nationally syndicated Top 40 radio show that airs on KIIS-FM in Los Angeles and throughout the United States and Canada on Premiere Radio Networks,...
, follows Oliver as he attempts to reform the school lunch programs, help American society fight obesity and change their eating habits in order to live healthier and longer lives.
The series had its UK premiere on Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
on September 13, 2010. The Greek premiere was on Fox Life Greece
Fox Life Greece
Fox Life Greece is a television network, launched by the Fox International Channels, which launched on 1 December 2008 and is currently available to the subscribers of NOVA Greece, Conn-x TV and On TV....
on November 2010. The premiere in Italy was on Raisat Gambero Rosso Channel in January 2011. Despite its noble goals and popularity of the show it was cancelled in the summer of 2011 due to a lack of commercial support for the campaign. However, changes intended and started by Jamie Oliver's Food Revolution stayed alive and found many supporters in America and all over the world.
Premise
Oliver, a celebrity chef and health campaigner in the UK, uses a grassroots campaign in the US to curb obesityObesity
Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse effect on health, leading to reduced life expectancy and/or increased health problems...
. In the first season, his efforts are focused in Huntington, West Virginia
Huntington, West Virginia
Huntington is a city in Cabell and Wayne counties in the U.S. state of West Virginia, along the Ohio River. Most of the city is in Cabell County, for which it is the county seat. A small portion of the city, mainly the neighborhood of Westmoreland, is in Wayne County. Its population was 49,138 at...
, statistically one of the unhealthiest cities in the country. In an early trailer for the show, Oliver challenges a group of first grade schoolchildren to identify fruits and vegetables, and they are unable to do so. The show appears to roll together the concepts from at least two of his previous TV series' campaigns in the UK: Jamie's Ministry of Food
Jamie's Ministry of Food
Jamie's Ministry of Food was a four part series that aired from 30 September to 21 October 2008.-Premise:The series was based in Rotherham, South Yorkshire...
and Jamie's School Dinners
Jamie's School Dinners
Jamie's School Dinners is a landmark four-episode documentary series broadcast on Channel 4 in the UK from 23 February to 16 March 2005. The series was recorded between Spring to Winter 2004, in which it featured TV chef Jamie Oliver attempting to improve the quality and nutritional value of school...
.
In the second season, Oliver takes his food revolution to Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
. However, the Los Angeles Unified School District
Los Angeles Unified School District
Los Angeles Unified School District is the largest public school system in California. It is the 2nd largest public school district in the United States. Only the New York City Department of Education has a larger student population...
has not allowed him to film in their schools.
Reception
In 2010, Jamie Oliver's Food Revolution was nominated for the Do Something TV Show Award from the VH1 Do Something AwardsVH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
for its efforts to promote healthy eating at public schools. The show also won an Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...
for Outstanding Reality Program.
The show was renewed for a second six episode season on September 2, 2010. The season premiered on Tuesday April 12, 2011 at 8:00 PM Eastern/7:00 PM Central. After two episodes the show was dropped because of poor ratings and replaced by repeats of Dancing with the Stars. ABC aired the remaining four episodes in June; because of this, episodes 3-6 aired in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
on Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
before the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
After significantly lower ratings in the second season, it was announced that the show will not return for a third season.
Season 1
| Episode Number |
Episode | Airdate | Rating | Share | Rating/Share Nielsen Ratings Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States... (18-49) |
Viewers (millions) |
Rank (Timeslot) |
Rank (Night) |
|---|---|---|---|---|---|---|---|---|
| 1 | "Episode 101" | March 21, 2010 | 4.1 | 7 | 2.2/6 | 6.20 | 3 | 9 |
| 2 | "Episode 102" | March 26, 2010 | 4.6 | 8 | 2.6/8 | 7.51 | 2 | 4 |
| 3 | "Episode 103" | April 2, 2010 | 2.8 | 5 | 1.5/5 | 4.31 | 1 | 3 |
| 4 | "Episode 104" | April 9, 2010 | 3.1 | 5 | 1.6/5 | 7.72 | 2 | 2 |
| 5 | "Episode 105" | April 16, 2010 | 2.7 | 5 | 1.4/5 | 7.09 | 1 | 2 |
| 6 | "Episode 106" | April 23, 2010 | 2.5 | 4 | 1.3/4 | 7.91 | 2 | 3 |
Season 2
| Episode Number |
Episode | Original Airdate | Rating | Share | Rating/Share Nielsen Ratings Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States... (18-49) |
Viewers (millions) |
Rank (Timeslot) |
Rank (Night) |
|---|---|---|---|---|---|---|---|---|
| 1 | "Episode 201 - "Maybe L.A. Was a Big Mistake" | April 12, 2011 | 3.4 | 5 | 1.5/5 | 5.36 | TBA | TBA |
| 2 | "Episode 202 - "I Think I Found a Loophole" | April 19, 2011 | TBA | TBA | 1.1/5 | 4.70 | TBA | TBA |
| 3 | "Episode 203 - "Is It Me or Have We Just Been Pushed Into a Corner?" | June 3, 2011 | TBA | TBA | 0.8/3 | 2.40 | TBA | TBA |
| 4 | "Episode 204 - "We’re Going To Go Guerrilla" | June 10, 2011 | TBA | TBA | 0.8/3 | 2.59 | TBA | TBA |
| 5 | "Episode 205 - "Feed Them Healthy Food With 77 Cents" | June 17, 2011 | TBA | TBA | 0.8/3 | 2.50 | TBA | TBA |
| 6 | "Episode 206 - "A New Start, a New Chance" | June 24, 2011 | TBA | TBA | 0.8/3 | 2.58 | TBA | TBA |
Awards and nominations
| Year | Presenter | Award | Result |
|---|---|---|---|
| 2010 | Emmy Awards 62nd Primetime Emmy Awards The 62nd Annual Primetime Emmy Awards, presented by the Academy of Television Arts & Sciences, took place on August 29, 2010, at the Nokia Theatre in Los Angeles, California beginning at 5:00 p.m. PDT... |
Outstanding Reality Program |