José Carlos Semenzato
Encyclopedia
José Carlos Semenzato is a Brazil
ian businessman and entrepreneur
, founder and president of Microlins
educational franchising
chain. The holding
presided by Semenzato has a number of other affiliated companies: Editora Raízes (a publishing house), a printshop, Star Brindes (a gift manufacturing company) and ProfSat
(a satellite
-based distance education
and corporate communication company, in society with the Universidade de Uberaba). The conglomerate, which has been restructured as a holding
named FranHolding has other franchising chains, such as the Instituto Embelleze, in the area of professional education
in cosmetics
, NumberOne Idiomas, in the area of idioms teaching, and Ricardo Almeida
, a clothing fashion school.
Semenzato was born in Cafelândia
, in the hinterland of the state of São Paulo
to a family descendant from agrarian Italian immigrants
. He started to work very young. At the age of 23, in 1991, he founded a small computing school in the city of Lins
. Brazil was then living through a boom in the number of microcomputer
s sold to the population and there was a huge demand for training and education. He obtained success and expanded to several other cities. A few years later he moved the company to a larger city, São José do Rio Preto
. In 1996 he turned his business model into a franchising
chain and in 1998 added a number of other middle-level professional courses to his product line.
Presently Microlins is the fifth largest educational franchises in Brazil, with more than 690 schools in more than 500 cities, and with ca. 500,000 students (data of June 2007). The Instituto Embelleze chain has presently more than 100 franchisees.
Semenzato is married to Ms. Samara Semenzato, his partner and collaborator in the company, and has a son and a daughter.
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian businessman and entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
, founder and president of Microlins
Microlins
Microlins is a Brazilian educational franchise chain, the second largest of its kind in the country, with almost 700 schools in more than 500 cities, and almost half a million students . Founded in the city of Lins by young entrepreneur José Carlos Semenzato, Microlins started as a single small...
educational franchising
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
chain. The holding
Holding company
A holding company is a company or firm that owns other companies' outstanding stock. It usually refers to a company which does not produce goods or services itself; rather, its purpose is to own shares of other companies. Holding companies allow the reduction of risk for the owners and can allow...
presided by Semenzato has a number of other affiliated companies: Editora Raízes (a publishing house), a printshop, Star Brindes (a gift manufacturing company) and ProfSat
ProfSat
ProfSat Tecnologia e Educação Limitada is a Brazilian private company which specializes in professional education and preparatory courses using satellite video streaming technologies. It was conceived by Dr. Renato M.E...
(a satellite
Satellite
In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavour. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....
-based distance education
Distance education
Distance education or distance learning is a field of education that focuses on teaching methods and technology with the aim of delivering teaching, often on an individual basis, to students who are not physically present in a traditional educational setting such as a classroom...
and corporate communication company, in society with the Universidade de Uberaba). The conglomerate, which has been restructured as a holding
Holding company
A holding company is a company or firm that owns other companies' outstanding stock. It usually refers to a company which does not produce goods or services itself; rather, its purpose is to own shares of other companies. Holding companies allow the reduction of risk for the owners and can allow...
named FranHolding has other franchising chains, such as the Instituto Embelleze, in the area of professional education
Education
Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...
in cosmetics
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...
, NumberOne Idiomas, in the area of idioms teaching, and Ricardo Almeida
Ricardo Almeida
Ricardo Almeida is a retired Brazilian-American mixed martial artist and Brazilian Jiu-Jitsu grappler residing in Bordentown, New Jersey.-Background:...
, a clothing fashion school.
Semenzato was born in Cafelândia
Cafelândia
Cafelândia is a city of the state of São Paulo in Brazil. The population in 2004 is 16,068 and the area is 922.27 km². The elevation is 445 m....
, in the hinterland of the state of São Paulo
São Paulo (state)
São Paulo is a state in Brazil. It is the major industrial and economic powerhouse of the Brazilian economy. Named after Saint Paul, São Paulo has the largest population, industrial complex, and economic production in the country. It is the richest state in Brazil...
to a family descendant from agrarian Italian immigrants
Italian Brazilian
-Italian immigration to Brazil:The Italian government claims there are 25 million Brazilians of Italian descent, which would be the largest population of Italian background outside of Italy itself. There are no actual surveys, or even verifiable calculations supporting such claims. According to...
. He started to work very young. At the age of 23, in 1991, he founded a small computing school in the city of Lins
Lins, São Paulo
Lins is a municipality in the western part of the state of São Paulo in Brazil. The population in 2006 is 69,721 and the area is 527.98 km². The elevation is 437 m...
. Brazil was then living through a boom in the number of microcomputer
Microcomputer
A microcomputer is a computer with a microprocessor as its central processing unit. They are physically small compared to mainframe and minicomputers...
s sold to the population and there was a huge demand for training and education. He obtained success and expanded to several other cities. A few years later he moved the company to a larger city, São José do Rio Preto
São José do Rio Preto
São José do Rio Preto is a city and municipality in the state of São Paulo, Brazil. Is located at the north/northwest portion of the state, 450 km from the city of São Paulo and 700 km from Brasília....
. In 1996 he turned his business model into a franchising
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
chain and in 1998 added a number of other middle-level professional courses to his product line.
Presently Microlins is the fifth largest educational franchises in Brazil, with more than 690 schools in more than 500 cities, and with ca. 500,000 students (data of June 2007). The Instituto Embelleze chain has presently more than 100 franchisees.
Semenzato is married to Ms. Samara Semenzato, his partner and collaborator in the company, and has a son and a daughter.