Kenneth R. Andrews
Encyclopedia
Kenneth R Andrews was an academic who wrote and thought on business policy or corporate strategy at the Harvard Business School
. He is regarded as one of the 'fathers' of modern business strategy and has been credited with giving corporate strategy its dominant strategy. Originally, a schloar of American literature (his PhD was on Mark Twain
) in 1946 he was persuaded by Edmund Learned to join Harvard Business School
where he taught for forty years,
His books are a popular source of SWOT
analysis in business strategy.
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
. He is regarded as one of the 'fathers' of modern business strategy and has been credited with giving corporate strategy its dominant strategy. Originally, a schloar of American literature (his PhD was on Mark Twain
Mark Twain
Samuel Langhorne Clemens , better known by his pen name Mark Twain, was an American author and humorist...
) in 1946 he was persuaded by Edmund Learned to join Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
where he taught for forty years,
His books are a popular source of SWOT
SWOT
SWOT may refer to:* Surface Water Ocean Topography Mission, a proposed NASA mission to make the first global survey of Earth’s surface water* SWOT analysis, a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture,...
analysis in business strategy.