L'Desh Fresh is a fictitious bottled water

Bottled water

Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not...

 company created by Water.org

Water.org

Water.org is an American nonprofit developmental aid organization resulting from the merger between H2O Africa, co-founded by Matt Damon, and WaterPartners, co-founded by Gary White...

 to raise awareness about unsanitary drinking water in developing nations. Concepted and executed by the Kansas City

Kansas City, Missouri

Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...

 advertising agency

Advertising agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

 Sullivan Higdon & Sink (abbreviated SHS) with the help of Take 2 Productions, Back Alley Films, rw/2 and Evolution Audio, the L’Desh Fresh campaign features a viral marketing

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

 Web site, multiple eBay

EBay

eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

 auctions and numerous social network

Social network

A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...

ing fan pages.

The Product

L’Desh Fresh touts itself as a unique alternative to traditional high-end bottled waters. L’Desh Fresh’s main flavor enhancements include arsenic

Arsenic

Arsenic is a chemical element with the symbol As, atomic number 33 and relative atomic mass 74.92. Arsenic occurs in many minerals, usually in conjunction with sulfur and metals, and also as a pure elemental crystal. It was first documented by Albertus Magnus in 1250.Arsenic is a metalloid...

, mud

Mud

Mud is a mixture of water and some combination of soil, silt, and clay. Ancient mud deposits harden over geological time to form sedimentary rock such as shale or mudstone . When geological deposits of mud are formed in estuaries the resultant layers are termed bay muds...

, urine

Urine

Urine is a typically sterile liquid by-product of the body that is secreted by the kidneys through a process called urination and excreted through the urethra. Cellular metabolism generates numerous by-products, many rich in nitrogen, that require elimination from the bloodstream...

 and microscopic parasites. These product attributes playfully call attention to harmful substances found in contaminated water

Water pollution

Water pollution is the contamination of water bodies . Water pollution occurs when pollutants are discharged directly or indirectly into water bodies without adequate treatment to remove harmful compounds....

 from underdeveloped areas of the world.

The specific origin of L’Desh Fresh’s water source

Water supply

Water supply is the provision of water by public utilities, commercial organisations, community endeavours or by individuals, usually via a system of pumps and pipes...

 is never revealed. Some argue that this is a moot point

Moot

Moot may refer to:* from Moot as an Old English language term for meeting:**Folkmoot**Jamtamót, the old assembly of Jämtland**Witenagemot, the High Council of Anglo-Saxon England...

 because contaminated drinking water can be found in almost any developing country.

Internet

There is a product Web site for L’Desh Fresh explaining the company’s fake philosophies and approaches to bottling water. After spending a few minutes reading through the site, it becomes obvious that L’Desh Fresh is a spoofed

Website spoofing

Website spoofing is the act of creating a website, as a hoax, with the intention of misleading readers that the website has been created by a different person or organisation. Another meaning for spoof is fake websites. Normally, the spoof website will adopt the design of the target website and...

product attempting to shed light upon world issues.