Mahindra & Mahindra Limited
Encyclopedia
Mahindra & Mahindra Limited is the flagship company of the Mahindra Group
, a multinational conglomerate based in Mumbai
, India
. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan
was formed, Mohammed emigrated to Pakistan where he became the nation's first finance minister
. The company changed its name to Mahindra & Mahindra in 1948.
Jeep
in India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture of light commercial vehicle
s (LCVs) and agricultural tractor
s. Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses.
Over the past few years, M&M has expanded into new industries and geographies. They entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also has controlling stake in REVA Electric Car Company and acquired South Korea's SsangYong Motor Company
in 2011.
The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list.
Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents.
It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA
, France
and International Truck and Engine Corporation
, USA.
M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy trucks segment with Mahindra Navistar
, the joint venture with International Truck
, USA.
M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers. It offers over 20 models including new generation multi-utility vehicles like the Scorpio
and the Bolero
. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars.
At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbodiesel engine. True to their word, Mahindra & Mahindra launched the Mahindra Xylo
in January 2009, and as of June 2009, the Xylo has sold over 15000 units.
Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities in Brazil
. Vehicles assembled at the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well as SUVs.
Mahindra & Mahindra has controlling stakes in Reva electric and has submitted letter of Intent for South Korea's Ssangyong
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia
. Mahindra announced it will import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax
. CKDs are complete vehicles that will be assembled in the U.S. from kits of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles. However, a November 2010 report quoted John Perez
, the CEO of Global Vehicles USA, as estimating that he expects Mahindra’s small diesel pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and Perez, while hopeful, admits that arbitration could take more than a year. Later reports suggest that the delays may be due to an Manindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans
In 2010, India's Mahindra & Mahindra Limited was named as the preferred bidder to acquire the bankruptcy-protected SsangYong Motor Company.[2] Mahindra is expected to gain a controlling stake in the company by March 2011 and the planned acquisition has been approved by South Korea's Free Trade Commission
Mahindra & Mahindra Ltd. (M&M), has launched its much awaited SUV, XUV 500, code named as W201. The last ‘500’ in the name is pronounced as ‘5 double ‘O’ (alphabet). The new SUV by Mahindra has been designed in-house and it is developed on the first global SUV platform that could be used for developing more SUVs. In India, the new Mahindra XUV 500 comes in a price range between Rs 14 lakh to Rs 15 lakh. The Mahindra XUV 500 was launched in September.
Besides India and South Africa, the company also targets Europe, Africa, Australia and Latin America markets for this model.
(China) Co. Ltd. manufactures tractors for the growing Chinese market and is a hub for tractor exports to the USA and other nations. M&M has a 100% subsidiary, Mahindra USA, which assembles products for the American market.
Mahindra Group
The Mahindra Group is an Indian multinational conglomerate company headquartered at Mahindra Towers in Mumbai, India, with operations in over 100 countries across the globe...
, a multinational conglomerate based in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence and Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
was formed, Mohammed emigrated to Pakistan where he became the nation's first finance minister
Finance minister
The finance minister is a cabinet position in a government.A minister of finance has many different jobs in a government. He or she helps form the government budget, stimulate the economy, and control finances...
. The company changed its name to Mahindra & Mahindra in 1948.
History
Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under licence of the iconic WillysWillys MB
The Willys MB US Army Jeep and the Ford GPW, were manufactured from 1941 to 1945. These small four-wheel drive utility vehicles are considered the iconic World War II Jeep, and inspired many similar light utility vehicles. Over the years, the World War II Jeep later evolved into the "CJ" civilian...
Jeep
Jeep
Jeep is an automobile marque of Chrysler . The first Willys Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle brand. It inspired a number of other light utility vehicles, such as the Land Rover which is the second...
in India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture of light commercial vehicle
Light commercial vehicle
Light commercial vehicles is a commercial carrier vehicles with a Gross vehicle weight of up to 3.5 tonnes. The formal term within the European Union is Light commercial vehicles. Vehicles which qualify in this category are pickup trucks, vans and 3 wheelers all commercially based goods or...
s (LCVs) and agricultural tractor
Tractor
A tractor is a vehicle specifically designed to deliver a high tractive effort at slow speeds, for the purposes of hauling a trailer or machinery used in agriculture or construction...
s. Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses.
Over the past few years, M&M has expanded into new industries and geographies. They entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also has controlling stake in REVA Electric Car Company and acquired South Korea's SsangYong Motor Company
SsangYong Motor Company
SsangYong Motor Company is the fourth largest South Korean automobile manufacturer. The name SsangYong means double dragons.SsangYong was acquired by India's Mahindra & Mahindra Limited in February 2011, after being named the preferred bidder in 2010 to acquire the bankruptcy-protected company...
in 2011.
The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list.
Automotive
Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents.
It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA
Renault
Renault S.A. is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
and International Truck and Engine Corporation
Navistar International
Navistar International Corporation is a United States-based holding company that owns the manufacturer of International brand commercial trucks, MaxxForce brand diesel engines, IC Bus school and commercial buses, Workhorse brand chassis for motor homes and step vans, and is a private label...
, USA.
M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy trucks segment with Mahindra Navistar
Mahindra Navistar
Mahindra Navistar Automotives Ltd, formerly called Mahindra International, is an Indian commercial vehicle manufacturer formed in 2005 from a joint-venture between Navistar International of the United States and Mahindra & Mahindra ....
, the joint venture with International Truck
Navistar International
Navistar International Corporation is a United States-based holding company that owns the manufacturer of International brand commercial trucks, MaxxForce brand diesel engines, IC Bus school and commercial buses, Workhorse brand chassis for motor homes and step vans, and is a private label...
, USA.
M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers. It offers over 20 models including new generation multi-utility vehicles like the Scorpio
Mahindra Scorpio
The Mahindra Scorpio is a SUV manufactured by Mahindra & Mahindra Limited, the flagship company of the Mahindra Group. It was the first SUV from the company built for the global market...
and the Bolero
Mahindra Bolero Camper
The Bolero Camper is the pick-up version of Mahindra's Bolero UV. A basic pick-up with an optional Air Conditioner for comfort and designed to be a rugged vehicle.-Design:It's powered by a turbo charged diesel engine....
. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars.
At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbodiesel engine. True to their word, Mahindra & Mahindra launched the Mahindra Xylo
Mahindra Xylo
The Mahindra Xylo is a multi-utility vehicle designed and manufactured by Mahindra & Mahindra Limited. The Xylo was launched on 13 January 2009 at Nashik. Four variants-E2,E4,E6 and E8 are available with a price range of Rs 712,300-940,000...
in January 2009, and as of June 2009, the Xylo has sold over 15000 units.
Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
. Vehicles assembled at the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well as SUVs.
Mahindra & Mahindra has controlling stakes in Reva electric and has submitted letter of Intent for South Korea's Ssangyong
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia
Alpharetta, Georgia
-Demographics:As of the census of 2000, there were 34,854 people, 13,911 households, and 8,916 families residing in the city. The population density was 1,631.6 people per square mile . There were 14,670 housing units at an average density of 686.7 per square mile...
. Mahindra announced it will import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax
Chicken tax
The Chicken tax was a 25% tariff on potato starch, dextrin, brandy, and light trucks imposed in 1963 by the United States under President Lyndon B. Johnson as a response to tariffs placed by France and West Germany on importation of U.S. chicken...
. CKDs are complete vehicles that will be assembled in the U.S. from kits of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles. However, a November 2010 report quoted John Perez
John Pérez
John A. Pérez is a union organizer and politician from Los Angeles, California, who has been the Speaker of the California State Assembly since March 1, 2010. A Democrat, he represents the 46th district in the California State Assembly.-Early life and career:Pérez grew up in El Sereno and Highland...
, the CEO of Global Vehicles USA, as estimating that he expects Mahindra’s small diesel pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and Perez, while hopeful, admits that arbitration could take more than a year. Later reports suggest that the delays may be due to an Manindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans
In 2010, India's Mahindra & Mahindra Limited was named as the preferred bidder to acquire the bankruptcy-protected SsangYong Motor Company.[2] Mahindra is expected to gain a controlling stake in the company by March 2011 and the planned acquisition has been approved by South Korea's Free Trade Commission
Mahindra & Mahindra Ltd. (M&M), has launched its much awaited SUV, XUV 500, code named as W201. The last ‘500’ in the name is pronounced as ‘5 double ‘O’ (alphabet). The new SUV by Mahindra has been designed in-house and it is developed on the first global SUV platform that could be used for developing more SUVs. In India, the new Mahindra XUV 500 comes in a price range between Rs 14 lakh to Rs 15 lakh. The Mahindra XUV 500 was launched in September.
Besides India and South Africa, the company also targets Europe, Africa, Australia and Latin America markets for this model.
Farm Equipment
M&M is one of the leading tractor brands in the world by volume. It is also the largest manufacturer of tractors in India with sustained market leadership of over 25 years. It designs, develops, manufactures, and markets tractors as well as farm implements. Mahindra TractorsMahindra Tractors
Mahindra Tractors, the farm equipment division of Mahindra & Mahindra, builds and sources tractors that are sold worldwide across six continents. Mahindra is also among the top three tractor manufacturers in the world. Mahindra has a huge consumer base in India, China and America and a growing base...
(China) Co. Ltd. manufactures tractors for the growing Chinese market and is a hub for tractor exports to the USA and other nations. M&M has a 100% subsidiary, Mahindra USA, which assembles products for the American market.
Awards
- Bombay Chamber Good Corporate Citizen Award for 2006-07
- Businessworld FICCI-SEDF Corporate Social Responsibility Award – 2007
- Deming PrizeDeming PrizeThe Deming prize, established in December 1950 in honor of W. Edwards Deming, was originally designed to reward Japanese companies for major advances in quality improvement...
- Japan Quality Medal in 2007
Models
- Mahindra MM540DP
- Mahindra MM550DP
- Mahindra ArmadaMahindra ArmadaMahindra Armada was the Successor of MM540 JEEP in India.Mahindra Bolero is the Successor of Armada Grande the first vehicle in Mahindra Company which came with a company fitted AC after that came the Bolero which is still the market....
- Mahindra Commander
- Mahindra Marshal
- Mahindra MajorMahindra MajorMahindra Major is the latest version of jeep CJ3b, developed by Mahindra and Mahindra. It has some differences from the old cj 3b.• A more powerful & fuel efficient MDI 3200 engine, with quick starting response and zero oil top-up...
- Mahindra LegendMahindra LegendThe Mahindra Legend is a limited edition four wheel drive vehicle based on Mahindra MM series jeeps built for the Indian Army. Only 60 examples will be built and owners will be chosen through invitation. The Legend is manufactured to celebrate the 60th anniversary of the Indian automotive...
- Mahindra Thar
- Mahindra Invader
- Mahindra Bolero
- Mahindra XyloMahindra XyloThe Mahindra Xylo is a multi-utility vehicle designed and manufactured by Mahindra & Mahindra Limited. The Xylo was launched on 13 January 2009 at Nashik. Four variants-E2,E4,E6 and E8 are available with a price range of Rs 712,300-940,000...
- Mahindra ScorpioMahindra ScorpioThe Mahindra Scorpio is a SUV manufactured by Mahindra & Mahindra Limited, the flagship company of the Mahindra Group. It was the first SUV from the company built for the global market...
- Mahindra VeritoDacia LoganThe Dacia Logan is a small family car car produced jointly by the French manufacturer Renault and its subsidiary Dacia of Romania. It is manufactured at Dacia's automobile plant in Mioveni, Romania, and in Colombia, Brazil, Russia, Morocco, Iran, India and South Africa...
- Mahindra XUV500Mahindra XUV500The Mahindra XUV500 is a compact SUV manufactured by Mahindra & Mahindra Limited, the flagship company of the Mahindra Group. It was launched in 2011. This compact SUV was designed and developed at Mahindra's design and vehicle build center in Chennai, also known as the Mahindra Research Valley...