Martinelli's is the brand name of S. Martinelli & Company, a juice company based in Watsonville, California

Watsonville, California

Watsonville is a city in Santa Cruz County, California, United States. The population was 51,199 according to the 2010 census.Located on the central coast of California, the economy centers predominantly around the farming industry. It is known for growing strawberries, apples, lettuce and a host...

. The company is privately held by descendants of the founders.

Martinelli's is best known for its non-alcoholic sparkling cider

Cider

Cider or cyder is a fermented alcoholic beverage made from apple juice. Cider varies in alcohol content from 2% abv to 8.5% abv or more in traditional English ciders. In some regions, such as Germany and America, cider may be termed "apple wine"...

 and its apple juice

Apple juice

Apple juice is a fruit juice manufactured by the maceration and pressing of apples. The resulting expelled juice may be further treated by enzymatic and centrifugal clarification to remove the starch and pectin, which holds fine particulate in suspension, and then pasteurized for packaging in...

, though the company originally produced a champagne style hard cider. They also have several other brands of juices. The apple juice is made from fresh apples that are stored in a frozen storage facility, not from apple concentrate. One of these storage facilities is Apple Growers Ice & Cold Storage located in Watsonville.

The company has operated out of Pajaro Valley, California, since 1868. There is also a street in Watsonville that bears the name. The founder was also in a Swiss band.