Maui Land & Pineapple Company
Encyclopedia
Maui Land & Pineapple Company, Inc. (ML&P) is a land holding and operating company founded in 1909 and based in Maui, Hawaii, United States
. It owns approximately 24300 acres (98.3 km²) on the island of Maui. It develops, sells, and manages residential, resort, commercial and industrial real estate; and operates retail, golf and utility operations at the Kapalua Resort
. ML&P also owns and manages the 8304 acres (33.6 km²) Puu Kukui Watershed Preserve
, one of the largest private nature preserves in the state of Hawaii
.
, and is managed through the Kapalua Land Company. The Community Development segment involves management of all the company's real estate development, construction, entitlements, sales and leasing activities as well as the operation of Kapalua Realty, a general brokerage real estate company, located in Kapalua Resort.
of 1650 acres (6.7 km²), along with the development and sale of real estate on the resort. KLC was established in 1975 and manages resort holdings of over 800 residences, homesites and condominiums, golf courses, tennis courts, a spa, retail and pro shops. Kapalua Resort hosts the PGA Tour
’s season-opening SBS Championship every January.
ML&P’s projects are focused on the luxury real estate
market within the Kapalua Resort. This includes completed projects of Honolua Village Center, Kapalua Coastal Trail, Kapalua Spa and The Ritz-Carlton Club and Residences at Kapalua Bay. The Community Development division is also planning the affordable and moderately priced residential and mixed use communities of Pulelehua in West Maui and the expansion of Haliimaile
in the "Upcountry" area of Maui known as Kula
.
, Ltd. (MPC) was the USA’s largest grower of Hawaiian pineapples. MPC began in 1909 as the Keahua Ranch Company, Ltd, and became the Maui Pineapple Company in 1932. MPC cultivated and processesd approximately 2000 acres (8.1 km²) of a hybrid variety of pineapple known as "Maui Gold."
It operated Kapalua Farms, located near Kapalua Resort, which cultivates Kapalua Gold and Kapalua Emerald organic pineapples and Kapalua Natural transitional pineapples.
Kapalua Farms operates Pineapple Farm Tours in West Maui and manages an organic diversified farming operation.
and David Dwight Baldwin
, sons of medical missionary Rev. Dwight Baldwin
. The family acquired land in East and West Maui, and over the next 100 years, they began ranching and their primary business of cultivating pineapples. The family expanded their land holdings, owning 22600 acres (91 km²) of land on Maui island by 1933. In 1969, Maui Land & Pineapple Company, Inc. was created by combining Alexander & Baldwin
and J. Walter Cameron family holdings and went public. Colin Campbell Cameron, a fifth-generation descendant of the Baldwin family, became its first president and CEO until his death in 1992.
Harry Weinberg became an investor, but the Cameron family prevented him from getting a board seat.
In 1975 ML&P incorporated Kapalua Land Company, Ltd. as its subsidiary dedicated to resort development. Maui Pineapple Company, Ltd. was established as its subsidiary devoted to pineapple and other agricultural operations. In 1975 the company opened its first golf
course. Two other golf courses, homes, luxury condos, and another hotel (The Ritz-Carlton, Kapalua) followed over the next two decades. In 1978, ML&P dedicated 3307 acres (13.4 km²) of coastal land to establish the Honolua-Mokule'ia Marine Life Conservation District. In 1988, ML&P committed 8304 acres (33.6 km²) of its West Maui land, including Puu Kukui
, the summit of the West Maui mountain range, to conservation. This area eventually became the Puu Kukui Watershed Preserve, one of the largest private nature preserves in Hawaii.
In 1989 hundreds of remains of ancient Hawaii
ans were discovered when excavating for a new hotel.
Colin Cameron's son Richard Cameron (born circa 1955) served as executive and chairman when the pineapple cannery (the last in the United States) shut down, and only fresh fruit was marketed.
When Weinberg died and the Harry and Jeanette Weinberg Foundation
inherited his stock shares, lawyer Daniel H. Case arranged a sale of the shares to keep the company intact.
Gary L. Gifford announced he would resign May 27, 2003, and was temporarily replaced by Donald Young. A shopping center in Kahului was sold later that year.
Former AOL
executive Steve Case
(Daniel Case's son) became an investor in 1999 buying the former Weinberg stake, and in October 2003 brought in fellow former AOL executive David C. Cole
as President and CEO to replace Gifford. Richard Cameron resigned as chairman, and stepped down as director in 2005.
Cole started an ambitious expansion program for the resort.
The original Kapalua Bay Hotel was torn down in 2006, and replaced by a "club" with memberships reportedly sold for $375,000.
After rising fuel costs, a real esate price drop
, and reduced tourism caused losses, layoffs were announced in 2008.
Case joined the board in 2008 and Cole left at the end of that year.
On December 31, 2009, MPC ceased pineapple operations after 97 years. The move briefly put Maui out of the pineapple business, and left only a small pineapple operation run by Dole Food Company
on Oahu
growing one of Hawaii's signature crops. A group of former Maui Pineapple Company executives and local investors assumed pineapple operations on January 1, 2010. The new company, Haliimaile Pineapple Company, Ltd. (HPC), continued to grow and market fresh pineapple under the Maui Gold Brand to the Hawaii market. HPC purchased and licensed key assets, and leased farm land, equipment, and buildings from ML&P.
The Kapalua Farms organic pineapple operation was taken over by Ulupono Sustainable Agriculture Development, backed by investor Pierre Omidyar
in early 2010.
In July and August 2010 Case increased his holdings in the company to over 60%, as the company retired some debt.
In 2009 the Plantation golf course at Kapalua was sold to TY Management Corporation, and in September 2010 the Kapalua Bay course was sold to the same investors.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. It owns approximately 24300 acres (98.3 km²) on the island of Maui. It develops, sells, and manages residential, resort, commercial and industrial real estate; and operates retail, golf and utility operations at the Kapalua Resort
Kapalua Resort
Kapalua Resort is a golf and beach resort in Kapalua, Hawaii on the northwest shore of the island of Maui near Lahaina, Hawaii.-Description:Surrounded by from the verdant mountain ridges and summit of Puu Kukui to lava rock bays, Kapalua Resort is set amidst two nature preserves and former...
. ML&P also owns and manages the 8304 acres (33.6 km²) Puu Kukui Watershed Preserve
Puu Kukui
Puu Kukui is a mountain peak in Hawaii. It is the highest peak of Mauna Kahalawai . The summit rises above the Puu Kukui Watershed Management Area, an private nature preserve maintained by the Maui Land & Pineapple Company...
, one of the largest private nature preserves in the state of Hawaii
Hawaii
Hawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...
.
Organization
Maui Land & Pineapple Company was structured into three operating segments, but re-organized into two at the end of 2009. The Resort segment includes the operation of the golf and vacation resort community, Kapalua ResortKapalua Resort
Kapalua Resort is a golf and beach resort in Kapalua, Hawaii on the northwest shore of the island of Maui near Lahaina, Hawaii.-Description:Surrounded by from the verdant mountain ridges and summit of Puu Kukui to lava rock bays, Kapalua Resort is set amidst two nature preserves and former...
, and is managed through the Kapalua Land Company. The Community Development segment involves management of all the company's real estate development, construction, entitlements, sales and leasing activities as well as the operation of Kapalua Realty, a general brokerage real estate company, located in Kapalua Resort.
Kapalua Land Company
Kapalua Land Company, Ltd. (KLC) operates the Kapalua ResortKapalua Resort
Kapalua Resort is a golf and beach resort in Kapalua, Hawaii on the northwest shore of the island of Maui near Lahaina, Hawaii.-Description:Surrounded by from the verdant mountain ridges and summit of Puu Kukui to lava rock bays, Kapalua Resort is set amidst two nature preserves and former...
of 1650 acres (6.7 km²), along with the development and sale of real estate on the resort. KLC was established in 1975 and manages resort holdings of over 800 residences, homesites and condominiums, golf courses, tennis courts, a spa, retail and pro shops. Kapalua Resort hosts the PGA Tour
PGA Tour
The PGA Tour is the organizer of the main men's professional golf tours in the United States and North America...
’s season-opening SBS Championship every January.
Real estate
The Community Development division manages and develops ML&P’s land holdings. This includes the company’s real estate development, construction, entitlements, sales and leasing activities as well as the operation of Kapalua Realty and Kapalua Water Company, a Public Utilities Commission-regulated water system and sewage transmission operations that services Kapalua Resort in West Maui.ML&P’s projects are focused on the luxury real estate
Luxury real estate
Luxury real estate is the real estate market niche targeted at the highest socio-economic group of consumers. -Definition:The characteristics that define luxury real estate differ among countries...
market within the Kapalua Resort. This includes completed projects of Honolua Village Center, Kapalua Coastal Trail, Kapalua Spa and The Ritz-Carlton Club and Residences at Kapalua Bay. The Community Development division is also planning the affordable and moderately priced residential and mixed use communities of Pulelehua in West Maui and the expansion of Haliimaile
Haliimaile, Hawaii
Hāliimaile is a census-designated place in Maui County, Hawaii, United States. The population was 895 at the 2000 census.-Geography:Hāliimaile is located at ....
in the "Upcountry" area of Maui known as Kula
Kula, Hawaii
Kula is a district of Maui, Hawaii that stretches across the "up-country", the western-facing slopes of Haleakalā, from Makawao to Ulupalakua. Most of the residential areas lie between about 500 to 1,100 m in elevation...
.
Maui Pineapple Company
Maui Pineapple CompanyMaui Pineapple Company
Maui Pineapple Company, Ltd. was a subsidiary of Maui Land & Pineapple Company Inc, and was the USA’s largest grower, processor, and shipper of Hawaiian pineapples. MPC had existed for a century, based in Maui, Hawaii, United States, and at one time cultivated and processed approximately of...
, Ltd. (MPC) was the USA’s largest grower of Hawaiian pineapples. MPC began in 1909 as the Keahua Ranch Company, Ltd, and became the Maui Pineapple Company in 1932. MPC cultivated and processesd approximately 2000 acres (8.1 km²) of a hybrid variety of pineapple known as "Maui Gold."
It operated Kapalua Farms, located near Kapalua Resort, which cultivates Kapalua Gold and Kapalua Emerald organic pineapples and Kapalua Natural transitional pineapples.
Kapalua Farms operates Pineapple Farm Tours in West Maui and manages an organic diversified farming operation.
History
Company history started in 1903 with Henry Perrine BaldwinHenry Perrine Baldwin
Henry Perrine Baldwin was a businessman and politician on Maui in the Hawaiian islands. He supervised the construction of the East Maui Irrigation System and co-founded Alexander & Baldwin, one of the "Big Five" corporations that dominated the economy of the Territory of Hawaii.-Life:Henry Perrine...
and David Dwight Baldwin
David Dwight Baldwin
David Dwight Baldwin was a businessman, educator, and biologist on Maui in the Hawaiian islands. Within biology he is known for his contributions to the study of Hawaiian land snails, part of malacology....
, sons of medical missionary Rev. Dwight Baldwin
Dwight Baldwin (missionary)
Dwight Baldwin was an American Christian missionary and physician on Maui, one of the Hawaiian Islands, during the Kingdom of Hawaii. He was patriarch of a family that founded some of the largest businesses in the islands.-Life:...
. The family acquired land in East and West Maui, and over the next 100 years, they began ranching and their primary business of cultivating pineapples. The family expanded their land holdings, owning 22600 acres (91 km²) of land on Maui island by 1933. In 1969, Maui Land & Pineapple Company, Inc. was created by combining Alexander & Baldwin
Alexander & Baldwin
Following World War II, the company entered a new business: land development and real estate. The company formed a new subsidiary, the Kahului Development Co., to develop housing in the Kahului area. In the following years, the company became more involved in the development of its land and the...
and J. Walter Cameron family holdings and went public. Colin Campbell Cameron, a fifth-generation descendant of the Baldwin family, became its first president and CEO until his death in 1992.
Harry Weinberg became an investor, but the Cameron family prevented him from getting a board seat.
In 1975 ML&P incorporated Kapalua Land Company, Ltd. as its subsidiary dedicated to resort development. Maui Pineapple Company, Ltd. was established as its subsidiary devoted to pineapple and other agricultural operations. In 1975 the company opened its first golf
Golf
Golf is a precision club and ball sport, in which competing players use many types of clubs to hit balls into a series of holes on a golf course using the fewest number of strokes....
course. Two other golf courses, homes, luxury condos, and another hotel (The Ritz-Carlton, Kapalua) followed over the next two decades. In 1978, ML&P dedicated 3307 acres (13.4 km²) of coastal land to establish the Honolua-Mokule'ia Marine Life Conservation District. In 1988, ML&P committed 8304 acres (33.6 km²) of its West Maui land, including Puu Kukui
Puu Kukui
Puu Kukui is a mountain peak in Hawaii. It is the highest peak of Mauna Kahalawai . The summit rises above the Puu Kukui Watershed Management Area, an private nature preserve maintained by the Maui Land & Pineapple Company...
, the summit of the West Maui mountain range, to conservation. This area eventually became the Puu Kukui Watershed Preserve, one of the largest private nature preserves in Hawaii.
In 1989 hundreds of remains of ancient Hawaii
Ancient Hawaii
Ancient Hawaii refers to the period of Hawaiian human history preceding the unification of the Kingdom of Hawaii by Kamehameha the Great in 1810. After being first settled by Polynesian long-distance navigators sometime between AD 300–800, a unique culture developed. Diversified agroforestry and...
ans were discovered when excavating for a new hotel.
Colin Cameron's son Richard Cameron (born circa 1955) served as executive and chairman when the pineapple cannery (the last in the United States) shut down, and only fresh fruit was marketed.
When Weinberg died and the Harry and Jeanette Weinberg Foundation
Harry and Jeanette Weinberg Foundation
The Harry and Jeanette Weinberg Foundation is a non-profit philanthropist organization founded by businessman Harry Weinberg and his wife Jeanette Weinberg .-Life:...
inherited his stock shares, lawyer Daniel H. Case arranged a sale of the shares to keep the company intact.
Gary L. Gifford announced he would resign May 27, 2003, and was temporarily replaced by Donald Young. A shopping center in Kahului was sold later that year.
Former AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
executive Steve Case
Steve Case
Stephen McConnell "Steve" Case is an American businessman best known as the co-founder and former chief executive officer and chairman of America Online . Since his retirement as chairman of AOL Time Warner in 2003, he has gone on to build a variety of new businesses through his investment...
(Daniel Case's son) became an investor in 1999 buying the former Weinberg stake, and in October 2003 brought in fellow former AOL executive David C. Cole
David C. Cole
David C. Cole is an entrepreneur and philanthropist. He first became successful in the publishing, communications, software, online services, and consumer products industries. Then he organized several efforts for local agriculture....
as President and CEO to replace Gifford. Richard Cameron resigned as chairman, and stepped down as director in 2005.
Cole started an ambitious expansion program for the resort.
The original Kapalua Bay Hotel was torn down in 2006, and replaced by a "club" with memberships reportedly sold for $375,000.
After rising fuel costs, a real esate price drop
United States housing bubble
The United States housing bubble is an economic bubble affecting many parts of the United States housing market in over half of American states. Housing prices peaked in early 2006, started to decline in 2006 and 2007, and may not yet have hit bottom as of 2011. On December 30, 2008 the...
, and reduced tourism caused losses, layoffs were announced in 2008.
Case joined the board in 2008 and Cole left at the end of that year.
On December 31, 2009, MPC ceased pineapple operations after 97 years. The move briefly put Maui out of the pineapple business, and left only a small pineapple operation run by Dole Food Company
Dole Food Company
Dole Food Company, Inc. is an American-based agricultural multinational corporation headquartered in Westlake Village, California. The company is the largest producer of fruits and vegetables in the world, operating with 74,300 full-time and seasonal employees who are responsible for over 300...
on Oahu
Oahu
Oahu or Oahu , known as "The Gathering Place", is the third largest of the Hawaiian Islands and most populous of the islands in the U.S. state of Hawaii. The state capital Honolulu is located on the southeast coast...
growing one of Hawaii's signature crops. A group of former Maui Pineapple Company executives and local investors assumed pineapple operations on January 1, 2010. The new company, Haliimaile Pineapple Company, Ltd. (HPC), continued to grow and market fresh pineapple under the Maui Gold Brand to the Hawaii market. HPC purchased and licensed key assets, and leased farm land, equipment, and buildings from ML&P.
The Kapalua Farms organic pineapple operation was taken over by Ulupono Sustainable Agriculture Development, backed by investor Pierre Omidyar
Pierre Omidyar
Pierre Morad Omidyar is a French-Iranian American entrepreneur and philanthropist/economist, and the founder/chairman of the eBay auction site...
in early 2010.
In July and August 2010 Case increased his holdings in the company to over 60%, as the company retired some debt.
In 2009 the Plantation golf course at Kapalua was sold to TY Management Corporation, and in September 2010 the Kapalua Bay course was sold to the same investors.