Maurice Lévy (Publicis)
Encyclopedia
Maurice Lévy, born 18 February 1942 in Oujda
, Morocco
, is a leading French businessman currently the chief executive officer of Publicis
and has served in that role since 1987.
, who made him Chairman of the Management Board, and Chief Executive Officer in November 1987.
Since the death of Bleustein-Blanchet, Lévy has not only become the strong man of the company with the full backing of Elizabeth Badinter—the heir of Bleustein-Blanchet—but he has also succeeded in transforming the group into one of the powerhouses of the advertising world. Today the Publicis Group is the world's 3rd largest advertising and media conglomerate, and Lévy is one of the most influential men in France and in advertising worldwide.
in recognition of his stance towards tolerance and diversity. He also financed the 2008 concert at the Trocadéro
to celebrate the 60th anniversary of the founding of the state of Israel.
Oujda
Oujda is a city in eastern Morocco with an estimated population of 1 million. The city is located about 15 kilometers west of Algeria and about 60 kilometers south of the Mediterranean Sea. It is the capital of the Oriental Region of Morocco and the birthplace of the current Algerian president,...
, Morocco
Morocco
Morocco , officially the Kingdom of Morocco , is a country located in North Africa. It has a population of more than 32 million and an area of 710,850 km², and also primarily administers the disputed region of the Western Sahara...
, is a leading French businessman currently the chief executive officer of Publicis
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...
and has served in that role since 1987.
Career
Lévy joined Publicis in 1971 as its IT Director. One of his most important feats was putting in place a data security policy, which involved backing up all of the company's data on magnetic tape. A fire in the company's office (on the Champs-Elysées) proved the success of his backup and restoration strategy, as the company was back on its feet one week later. He then became the anointed successor of the company's then owner and Chief Executive, Marcel Bleustein-BlanchetMarcel Bleustein-Blanchet
Marcel Bleustein-Blanchet was a ground-breaking French advertising magnate best known as the founder of Publicis Groupe, currently the third largest communications group worldwide...
, who made him Chairman of the Management Board, and Chief Executive Officer in November 1987.
Since the death of Bleustein-Blanchet, Lévy has not only become the strong man of the company with the full backing of Elizabeth Badinter—the heir of Bleustein-Blanchet—but he has also succeeded in transforming the group into one of the powerhouses of the advertising world. Today the Publicis Group is the world's 3rd largest advertising and media conglomerate, and Lévy is one of the most influential men in France and in advertising worldwide.
Other
In January 2008, Lévy was bestowed the International Leadership Award 2008 from the Anti-Defamation LeagueAnti-Defamation League
The Anti-Defamation League is an international non-governmental organization based in the United States. Describing itself as "the nation's premier civil rights/human relations agency", the ADL states that it "fights anti-Semitism and all forms of bigotry, defends democratic ideals and protects...
in recognition of his stance towards tolerance and diversity. He also financed the 2008 concert at the Trocadéro
Trocadéro
The Trocadéro, , site of the Palais de Chaillot, , is an area of Paris, France, in the 16th arrondissement, across the Seine from the Eiffel Tower. The hill of the Trocadéro is the hill of Chaillot, a former village.- Origin of the name :...
to celebrate the 60th anniversary of the founding of the state of Israel.