McCafé
Encyclopedia
McCafé is a coffee-house-style food and drink chain, owned by McDonald's
. Created and launched in Melbourne
, Australia
in 1993 by McDonald's Licensee Ann Brown, the chain reflects a consumer trend towards espresso coffees
.
Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonalds and, by 2003, were the largest coffee shop brand in Australia and New Zealand
.
The chain spread to 13 countries by 2002, with the first one in the United States
opening in Chicago
, Illinois
, in May 2001 when there were about 300 worldwide. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops. Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.
McDonald's introduced a coffee line called "McCafé" nationwide in the United States. Unlike in other countries, "McCafé" is just a line of special drinks, not a full coffee shop.
In August 2008, McDonald's expanded their McCafé concept to South Africa
, where the McDonald's franchise is already a household name and one of the largest fast-food chains in the country.
At the end of 2009 McCafe drinks were available at McDonald's restaurants in the U.S.A.
McCafe opened in El Salvador
on July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.
McCafé opened in Madrid- Spain on June 28, 2008, Located in Mcdonald's Montera resraurants.
In 2011 McDonald's started expansion of McCafe in Ukraine
. There are 3 McCafe in Kiev
as for June, 2011.
In July 2010 the McCafe added real fruit smoothies to their drink list. In November 2010 they added mocha and hot chocolate to their drink list. In July 2011 they added Frozen Strawberry Lemonade and the Mango Pineapple Smoothie to the U.S. menu.
On November 7, 2011, McDonald's Canada
launches McCafé across the nation after being available only in select stores prior to this announcement. With the introduction of McCafé in Canada, participating McDonald's
stores have added mocha, cappuccino, espresso, americano, latte, iced latte, iced mocha and hot chocolate to their menus. With McCafé, McDonald's is now in direct competition with Coffee Time
, Second Cup
, Starbucks
and Tim Hortons
in the Canadian coffee market.
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
. Created and launched in Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
in 1993 by McDonald's Licensee Ann Brown, the chain reflects a consumer trend towards espresso coffees
Espresso
Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....
.
Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonalds and, by 2003, were the largest coffee shop brand in Australia and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
.
International expansion
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
opening in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...
, in May 2001 when there were about 300 worldwide. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops. Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.
McDonald's introduced a coffee line called "McCafé" nationwide in the United States. Unlike in other countries, "McCafé" is just a line of special drinks, not a full coffee shop.
In August 2008, McDonald's expanded their McCafé concept to South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
, where the McDonald's franchise is already a household name and one of the largest fast-food chains in the country.
At the end of 2009 McCafe drinks were available at McDonald's restaurants in the U.S.A.
McCafe opened in El Salvador
El Salvador
El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...
on July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.
McCafé opened in Madrid- Spain on June 28, 2008, Located in Mcdonald's Montera resraurants.
In 2011 McDonald's started expansion of McCafe in Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
. There are 3 McCafe in Kiev
Kiev
Kiev or Kyiv is the capital and the largest city of Ukraine, located in the north central part of the country on the Dnieper River. The population as of the 2001 census was 2,611,300. However, higher numbers have been cited in the press....
as for June, 2011.
In July 2010 the McCafe added real fruit smoothies to their drink list. In November 2010 they added mocha and hot chocolate to their drink list. In July 2011 they added Frozen Strawberry Lemonade and the Mango Pineapple Smoothie to the U.S. menu.
On November 7, 2011, McDonald's Canada
McDonald's Canada
McDonald's Restaurants of Canada, Ltd. is the Canadian branch of the popular fast-food restaurant chain McDonald's. One of Canada's largest fast-food restaurant chains, the franchise sells food items including hamburgers, chicken, french fries and soft drinks all across the country...
launches McCafé across the nation after being available only in select stores prior to this announcement. With the introduction of McCafé in Canada, participating McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
stores have added mocha, cappuccino, espresso, americano, latte, iced latte, iced mocha and hot chocolate to their menus. With McCafé, McDonald's is now in direct competition with Coffee Time
Coffee Time
Coffee Time is a chain of Canadian fast-serve doughnut restaurants. The company is the main competitor of the highly successful Tim Hortons chain in the Greater Toronto Area...
, Second Cup
Second Cup
Second Cup is Canada's largest Canadian-based specialty coffee retailer, operating more than 360 cafés across Canada. Its headquarters are in Mississauga, Ontario. Founded in 1975 by Tom Culligan and Frank O'Dea, Culligan eventually purchased O'Dea's shares. After building it to a 150-store chain,...
, Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
and Tim Hortons
Tim Hortons
Tim Hortons Inc. is a Canadian fast casual restaurant known for its coffee and doughnuts. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton and Jim Charade, after an initial venture in...
in the Canadian coffee market.