About

Michel's Patisserie is a chain of bakery-style food outlets selling cakes, pies, savouries and espresso

Espresso

Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....

 coffee. The company is a franchise

Franchising

Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

 system that was founded in 1988 and is based in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 with over 360 retail outlets in all Australian states and territories except Northern Territory and Tasmania as well as New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 and China

China

Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

There are more than 360 Michel’s Patisserie stores operating across Australia, employing about 4,000 staff and serving around 36 million cups of coffee and 9.5 million slices of cake each year. The Michel’s Patisserie franchise network is owned and managed by Retail Food Group

Retail Food Group

Retail Food Group Limited often abbreviated to RFGA or RFG is the franchiser and owner of the Donut King, Brumby's Bakeries, bb's Cafe, Michel's Patisserie and Big Dads Pies brands, based in Southport, Queensland...

 (RFG).

The Michel's Story

Michel’s Patisserie is 100% Australian owned and was founded by Noel Carroll and Noel Roberts in 1988. Their concept was simple: a central bakery bakes the product and distributes fresh daily to the retail outlets, who in turn display and sell to customers.

After two years of painstaking research into all facets of the concept including recipes, distribution, store design and layout, marketing and training, the system was tested under full market conditions in stores located at Castlecrag and Newport before being launched as a complete Franchise System in 1990.

Some 16 years later, in February 2006, Michel's Patisserie conducted a management buy-out, and merged with its master franchisee in Queensland and Victoria to create a single national franchise business.

The business is well established and resourced for continued growth within Australia. There is a strong focus on marketing and brand direction together with the continued enhancement of product quality and introduction of new products to the range. With Michel’s Patisserie’s prominent brand, successful franchise system and innovative distribution model as key strengths, the business is positioned well for significant growth over coming years.

Michel’s Patisserie is one of Australia’s most successful patisserie and franchise groups with over 360 stores throughout Australia as well as outlets in, China and New Zealand. Michel’s has aggressive plans for new store openings in metropolitan and regional areas throughout Australia.

Michel's Espresso

Michel’s Patisserie recognises the importance of coffee as an accompaniment to a slice of cake, and the growing coffee loving trend in Australia. In 1999, Michel's Espresso, the in-house coffee roasting and training facility, was born.

Michel’s Espresso has set the pace not only for the coffee franchising industry, but also for the coffee industry in Australia and beyond.

Michel's internationally certified professional coffee tasters source the highest grade beans from specially selected coffee growers across the globe. In fact, the unique blend is sourced from a boutique grower in New South Wales

New South Wales

New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...

, as well as those in Nicaragua

Nicaragua

Nicaragua is the largest country in the Central American American isthmus, bordered by Honduras to the north and Costa Rica to the south. The country is situated between 11 and 14 degrees north of the Equator in the Northern Hemisphere, which places it entirely within the tropics. The Pacific Ocean...

, Brazil

Brazil

Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

 and Ethiopia

Ethiopia

Ethiopia , officially known as the Federal Democratic Republic of Ethiopia, is a country located in the Horn of Africa. It is the second-most populous nation in Africa, with over 82 million inhabitants, and the tenth-largest by area, occupying 1,100,000 km2...

.

Michel’s Patisserie’s coffee blend is full-bodied and rich in flavour which appeals to the Australian palette. Michel’s Patisserie’s coffee blend is designed to stay away from the North American habit of disguising bitterness with sweet syrup flavorings, and instead to complement milk-based cappuccinos, flat whites and pastries.
Michel’s baristas learn the tricks of the trade at Michel’s Patisserie’s national barista training course to ensure consistent quality and taste.
Michel's Baristas go through rigorous written and practical training programs before they can make coffee in store. Working hard to develop the skills and proficiencies of all the staff – from making the best soy macchiato

Macchiato

Macchiato is an Italian word, meaning "marked" or "stained".It is frequently used to refer to two distinct drinks:* Caffè macchiato, also known as "espresso macchiato", is espresso marked with a little milk...

 to creating the tastiest double short black.

Awards

Best Coffee by a Coffee Chain in Australia (2011)

• Franchisor of the Year 2003 (all categories)
• Franchise System of the Year 2000 (all categories)
• Franchise System of the Year 1999
• Franchise System of the Year 1998
• Franchise System of the Year 1997
• Franchise System of the Year 1995