Mother's Pride
Encyclopedia
Mother's Pride is a brand name for a variety of breads produced by British Bakeries
, a division of Premier Foods
. The company also bakes Nimble (reduced calorie) and Hovis
branded loaves as well as supermarket 'own brand' ranges.
British Bakeries was set up by Rank, Hovis, McDougall in 1955 to counter the then dominance of Allied Bakeries (Sunblest) and ensure an outlet for their flour products. Mother's Pride, which had been sold in the North since 1936, was marketed as a national brand by the new division in 1956. For a time in the 70s and 80s, it was the best selling white bread in the UK.
The 1960s advertising jingle was: "Mother's Pride's a family, A family of bread". One well-known advertisement featured singer Dusty Springfield
singing a jingle called "Knocker-Upper" (which, in the UK, refers to someone who wakes up other people
). This is featured on the "Dusty: Full Circle" documentary from 1994.
British Bakeries
British Bakeries is the bread making arm of Rank Hovis McDougall, manufacturing Hovis, Nimble and Mothers Pride as well as supermarket's own brand bread for shops such as Tesco, Asda and The Co-operative Group. British Bakeries parent company is Premier Foods...
, a division of Premier Foods
Premier Foods
Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.-History:...
. The company also bakes Nimble (reduced calorie) and Hovis
Hovis
Hovis is a UK brand of flour and bread, owned by Premier Foods. The brand, which began in 1886, ended up as part of Rank Hovis McDougall in 1962 after a succession of mergers. RHM, whose bread making division has been known as British Bakeries since 1955, also owns the Mother's Pride and Nimble...
branded loaves as well as supermarket 'own brand' ranges.
British Bakeries was set up by Rank, Hovis, McDougall in 1955 to counter the then dominance of Allied Bakeries (Sunblest) and ensure an outlet for their flour products. Mother's Pride, which had been sold in the North since 1936, was marketed as a national brand by the new division in 1956. For a time in the 70s and 80s, it was the best selling white bread in the UK.
The 1960s advertising jingle was: "Mother's Pride's a family, A family of bread". One well-known advertisement featured singer Dusty Springfield
Dusty Springfield
Mary Isobel Catherine Bernadette O'BrienSources use both Isabel and Isobel as the spelling of her second name. OBE , known professionally as Dusty Springfield and dubbed The White Queen of Soul, was a British pop singer whose career extended from the late 1950s to the 1990s...
singing a jingle called "Knocker-Upper" (which, in the UK, refers to someone who wakes up other people
Knocker-up
A Knocker-up was a profession in England and Ireland that started during and lasted well into the Industrial Revolution and at least as late as the 1920s , before alarm clocks were affordable or reliable...
). This is featured on the "Dusty: Full Circle" documentary from 1994.