Mr. Food
Encyclopedia
Art Ginsburg, commonly known as Mr. Food, is a television chef and best selling author of cookbooks who emphasizes simple recipes. He is the originator of "quick & easy cooking" who, for the past 30+ years, has paved the way for TV food personalities who have followed. With his enthusiastic style, Mr. Food specializes in practical food preparation techniques, using readily available ingredients. He extols an "anybody can do it" philosophy
of cooking.
Art Ginsburg was originally a butcher who, in 1975, turned his personal flair for acting into a local television food program at WRGB
in Schenectady, New York. Since then he's proven a prolific writer with more than 50 cookbooks to his name and has been syndicated on television, with 4 to 6 million viewers daily.
Besides his passion for food, Art has a passion for helping others. He is a co-host of the annual Variety Kids Telethon in Buffalo, New York, to raise funds for Children's Hospital. He is a diabetes advocate, with 3 of his cookbooks, published by the American Diabetes Association, devoted to recipes for people with diabetes. One of these has also been published in Spanish.
For his other cookbooks, he has teamed with such notable publishers as Wm. Morrow & Co., HarperCollins, Chicken Soup for the Soul Enterprises and Oxmoor House, a division of Southern Progress Corporation and Time Warner.
The 90-second Mr. Food television spots are featured on local TV newscasts daily across the U.S.
Art Ginsburg lives in a suburb of Fort Lauderdale with his wife Ethel.
Mr. Food's signature phrase is "Oh, it's so good!" and, as spoken by Mr. Food, it has been recognized as one of only a handful of sound trademark
s registered by the U.S. Patent and Trademark Office.
Philosophy
Philosophy is the study of general and fundamental problems, such as those connected with existence, knowledge, values, reason, mind, and language. Philosophy is distinguished from other ways of addressing such problems by its critical, generally systematic approach and its reliance on rational...
of cooking.
Art Ginsburg was originally a butcher who, in 1975, turned his personal flair for acting into a local television food program at WRGB
WRGB
WRGB, channel 6, is a television station located in Schenectady, New York, USA. WRGB is owned by Freedom Communications, and is the CBS affiliate for the Albany-Schenectady-Troy television market...
in Schenectady, New York. Since then he's proven a prolific writer with more than 50 cookbooks to his name and has been syndicated on television, with 4 to 6 million viewers daily.
Besides his passion for food, Art has a passion for helping others. He is a co-host of the annual Variety Kids Telethon in Buffalo, New York, to raise funds for Children's Hospital. He is a diabetes advocate, with 3 of his cookbooks, published by the American Diabetes Association, devoted to recipes for people with diabetes. One of these has also been published in Spanish.
For his other cookbooks, he has teamed with such notable publishers as Wm. Morrow & Co., HarperCollins, Chicken Soup for the Soul Enterprises and Oxmoor House, a division of Southern Progress Corporation and Time Warner.
The 90-second Mr. Food television spots are featured on local TV newscasts daily across the U.S.
Art Ginsburg lives in a suburb of Fort Lauderdale with his wife Ethel.
Mr. Food's signature phrase is "Oh, it's so good!" and, as spoken by Mr. Food, it has been recognized as one of only a handful of sound trademark
Sound trademark
A sound trademark is a non-conventional trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services....
s registered by the U.S. Patent and Trademark Office.