Ontario Pork Producers' Marketing Board
Encyclopedia
Ontario Pork Producers’ Marketing Board (OPPMB or Ontario Pork), is the marketing board
which represents the about 3100 producers who market hogs
in the province of Ontario
. The office has been located in Guelph
, Ontario
since moving there from Etobicoke in 2001.
producers in many areas, including hog
marketing
, consumer
education, research, government representation, environmental issues, animal care and food quality assurance. The organization is also responsible for arranging for payment of hogs and, working cooperatively with the processors, arranging the trucking. Ontario Pork acts as the official spokes-group for the industry and is a source of information about the industry.
Under Ontario's Farm Products Marketing Act and Regulation 419-1990, Ontario Pork has the legal right to control the marketing and transportation of market hogs produced in Ontario. All market hogs must be purchased through the board and producers are charged a service fee for every market hog sold. There are no quotas in hog production and producers are free to ship as many hogs as they wish.
The regulations do not cover breeding stock or feeder pigs.
Recently there has been increased lobbying from producers for a more open marketing system, who speculate that they could increase individual returns. In 2006, Ontario Pork announced that it will provide consultation on the issue to get input from producers and other industry stakeholders.
of hog farmers in Ontario. The approval rating
of pork producers was at an all-time low of 46% at the start of 2002, prior to the campaign and increased to 59% by mid-March, 2004, according to the polling firm, Ipsos-Reid
.
Ontario Pork funded a University of Guelph
research project to genetically alter pigs to better metabolize phytate, which will reduce the amount of phosphorus in their feces and thereby reduce pollution that makes its way into rivers, lakes, and streams.
Marketing board
A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. They most commonly exist to help sell farm products such as milk, eggs, or beef and are funded by the farmers of those crops. Marketing boards often also receive...
which represents the about 3100 producers who market hogs
Domestic pig
The domestic pig is a domesticated animal that traces its ancestry to the wild boar, and is considered a subspecies of the wild boar or a distinct species in its own right. It is likely the wild boar was domesticated as early as 13,000 BC in the Tigris River basin...
in the province of Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
. The office has been located in Guelph
Guelph
Guelph is a city in Ontario, Canada.Guelph may also refer to:* Guelph , consisting of the City of Guelph, Ontario* Guelph , as the above* University of Guelph, in the same city...
, Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
since moving there from Etobicoke in 2001.
Purpose
Ontario Pork represents porkPork
Pork is the culinary name for meat from the domestic pig , which is eaten in many countries. It is one of the most commonly consumed meats worldwide, with evidence of pig husbandry dating back to 5000 BC....
producers in many areas, including hog
Pig
A pig is any of the animals in the genus Sus, within the Suidae family of even-toed ungulates. Pigs include the domestic pig, its ancestor the wild boar, and several other wild relatives...
marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, consumer
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
education, research, government representation, environmental issues, animal care and food quality assurance. The organization is also responsible for arranging for payment of hogs and, working cooperatively with the processors, arranging the trucking. Ontario Pork acts as the official spokes-group for the industry and is a source of information about the industry.
Under Ontario's Farm Products Marketing Act and Regulation 419-1990, Ontario Pork has the legal right to control the marketing and transportation of market hogs produced in Ontario. All market hogs must be purchased through the board and producers are charged a service fee for every market hog sold. There are no quotas in hog production and producers are free to ship as many hogs as they wish.
The regulations do not cover breeding stock or feeder pigs.
Recently there has been increased lobbying from producers for a more open marketing system, who speculate that they could increase individual returns. In 2006, Ontario Pork announced that it will provide consultation on the issue to get input from producers and other industry stakeholders.
History
The Ontario Pork Producers’ Marketing Board was formed in 1946 after a vote of hog producers in 1945 showed an overwhelming majority of producers in Ontario favoured a producer-controlled organization. The provincial government enacted the Ontario Hog Marketing Scheme - 1946 under the Farm Products Control Act, now called the Farm Products Marketing Act.Activities
A two-year, $3-million advertising campaign undertaken between 2002 and 2004 was credited with improving public opinionPublic opinion
Public opinion is the aggregate of individual attitudes or beliefs held by the adult population. Public opinion can also be defined as the complex collection of opinions of many different people and the sum of all their views....
of hog farmers in Ontario. The approval rating
Approval rating
In the United States, presidential job approval ratings were introduced by George Gallup in the late 1930s to gauge public support for the President of the United States during his term. An approval rating is a percentage determined by a polling which indicates the percentage of respondents to an...
of pork producers was at an all-time low of 46% at the start of 2002, prior to the campaign and increased to 59% by mid-March, 2004, according to the polling firm, Ipsos-Reid
Ipsos-Reid
Ipsos Reid is a research company based in Canada and is the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979, the company expanded across the country and became part of the Ipsos Group in 2000....
.
Ontario Pork funded a University of Guelph
University of Guelph
The University of Guelph, also known as U of G, is a comprehensive public research university in Guelph, Ontario, Canada. It was established in 1964 after the amalgamation of Ontario Agricultural College, the Macdonald Institute, and the Ontario Veterinary College...
research project to genetically alter pigs to better metabolize phytate, which will reduce the amount of phosphorus in their feces and thereby reduce pollution that makes its way into rivers, lakes, and streams.