Plussbank Cervélo
Encyclopedia
Plussbank Cervélo is a Norwegian licensed, UCI Continental cycling team
Cycling team
A cycling team is a group of cyclists who join a team or are acquired and train together to compete in bicycle races whether recreational or professional - and the supporting personnel...

, based in Grimstad
Grimstad
is a town and municipality in Aust-Agder county, Norway. It belongs to the geographical region of Sørlandet. The administrative center of the municipality is the town of Grimstad. Other notable places in Grimstad include Eide, Fevik, Fjære, Landvik, Prestegårdskogen, Reddal, and Roresanden.It is...

, Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

. The team consists of eleven competitive riders and the team start now its sophomore season. Grimstad resident and the famous professional cyclist Thor Hushovd
Thor Hushovd
Thor Hushovd is a Norwegian professional road bicycle racer riding . He has signed for from 2012 onwards. He is known for sprinting and time trialing and is the 2010 Norwegian and world road champion. He is the first Norwegian to lead the Tour de France, and first Scandinavian to win the road...

, who rides for , owns Plussbank Cervélo.

The team was originally conceived as a feeder team
Farm team
In sports, a farm team, farm system, feeder team or nursery club, is generally a team or club whose role is to provide experience and training for young players, with an agreement that any successful players can move on to a higher level at a given point...

 for . The team's directeur sportif
Directeur sportif
A directeur sportif is a person directing a cycling team during a road bicycle racing event...

s are Atle Kvålsvoll
Atle Kvålsvoll
Atle Sturla Kvålsvoll is a former professional cyclist from Norway. He rode the Tour de France six times between 1988 and 1994, finishing four times...

 and Olav Aleksander Benjaminsen.

Sponsors

Plussbank is a local savings bank based in southern Norway. Plussbank, as the general sponsor of the cycling team, provides the team with its name, alongside their cycling sponsor, Cervélo
Cervélo
Cervélo Cycles is a Canadian manufacturer of racing bicycle frames. Cervélo uses CAD, computational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Diego Air and Space Technology Center, in California, USA, to aid its designs. Frame materials include carbon...

.

Other main sponsors of the team include

Company Name company purpose
Igland Garasjen  a local garage producer
InterSport
Intersport
The Intersport Group is an international sporting goods retailer. IIC-Intersport International Corporation is its purchasing division.The headquarters are located in the capital of Switzerland, Bern....

 
a national and international sporting goods retailer
Trimtex Sport  based in Lillesand
Lillesand
is a town and municipality in Aust-Agder county, Norway. It is part of the traditional district of Sørlandet. The administrative center of the municipality is the town of Lillesand.-General information:...

, they provide the team with cycling wear and clothing
Volvo/Bilforum Sør  car sponsor for the team, providing a V70 as team car

Additional sponsorship

Company
Sportsnutrition/PowerBar
Catlike Helmets
Sidi Cycling shoes
Bliz Eyewear

2011 squad

11 riders for the 2011 season.




External links

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