Postobón
Encyclopedia
Postobón, S.A. is one of the largest Colombia
n beverage companies. The company has a wide portfolio of products that includes soft drinks, fruit juices, bottled water
, tea
, and energy drinks.
It has created soft drinks such as "Manzana Postobón", an apple
-flavored soda, and its most popular "Colombiana", a "cola champagne." Additional flavors of Postobón soda beyond apple include grape
, orange
, pineapple
, and lemon
.
Postobón has expanded its product line by including bottled water and boxed juices; the latter are currently sold under the brandname Hit.
, Colombia
; their first product, called "Cola-Champaña", became very famous in bars, stores, social clubs and even homes. This first product was distributed in a wagon pulled by a donkey, but because of geography the company could not distribute its products throughout all cities and towns. At this stage, Posada and Tobón decided to open two factories; the first was opened in 1906 in Manizales
and the second in Cali
the same year. Since that time, Postobón products have appeared throughout Colombia.
In 1917, the company launched a new product, "Agua Cristal" which is bottled water. In 1918, Postobón released a brand of carbonated water
, "Bretaña."
In 1986 Postóbon started sponsorship of the Postóbon
team, a professional Colombia
n cycling team
. This was following the successes of the first Colombian professional cycling team - Café de Colombia. In 1986 the team competed in the Tour de France
. The team lasted for ten years. Since 1998 to this date, Postobón sponsors soccer club Atlético Nacional
(replacing Leona beer).
Since 2010, Postobón has been the official sponsor of all the Colombian soccer leagues.
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
n beverage companies. The company has a wide portfolio of products that includes soft drinks, fruit juices, bottled water
Bottled water
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not...
, tea
Tea
Tea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...
, and energy drinks.
It has created soft drinks such as "Manzana Postobón", an apple
Apple
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...
-flavored soda, and its most popular "Colombiana", a "cola champagne." Additional flavors of Postobón soda beyond apple include grape
Grape
A grape is a non-climacteric fruit, specifically a berry, that grows on the perennial and deciduous woody vines of the genus Vitis. Grapes can be eaten raw or they can be used for making jam, juice, jelly, vinegar, wine, grape seed extracts, raisins, molasses and grape seed oil. Grapes are also...
, orange
Orange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....
, pineapple
Pineapple
Pineapple is the common name for a tropical plant and its edible fruit, which is actually a multiple fruit consisting of coalesced berries. It was given the name pineapple due to its resemblance to a pine cone. The pineapple is by far the most economically important plant in the Bromeliaceae...
, and lemon
Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
.
Postobón has expanded its product line by including bottled water and boxed juices; the latter are currently sold under the brandname Hit.
History
On October 11, 1904, Gabriel Posada and Valerio Tobón (whose names combine to form the name the Postobón) started to produce soft drinks in MedellínMedellín
Medellín , officially the Municipio de Medellín or Municipality of Medellín, is the second largest city in Colombia. It is in the Aburrá Valley, one of the more northerly of the Andes in South America. It has a population of 2.3 million...
, Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
; their first product, called "Cola-Champaña", became very famous in bars, stores, social clubs and even homes. This first product was distributed in a wagon pulled by a donkey, but because of geography the company could not distribute its products throughout all cities and towns. At this stage, Posada and Tobón decided to open two factories; the first was opened in 1906 in Manizales
Manizales
Manizales is a city and municipality in central Colombia, capital of Department of Caldas and part of the region of Colombian Coffee-Growers Axis, near the Nevado del Ruiz volcano....
and the second in Cali
Calì
Calì, also written in English as Cali, is an Italian surname, widespread mainly in the Ionian side of Sicily.For the surname Calì is assumed the origin of the Greek word kalos , or from its Sanskrit root kali, "time."The surname refers to:...
the same year. Since that time, Postobón products have appeared throughout Colombia.
In 1917, the company launched a new product, "Agua Cristal" which is bottled water. In 1918, Postobón released a brand of carbonated water
Carbonated water
Carbonated water is water into which carbon dioxide gas under pressure has been dissolved, a process that causes the water to become effervescent....
, "Bretaña."
In 1986 Postóbon started sponsorship of the Postóbon
Postóbon (cycling team)
Postobón was a Colombian based professional road bicycle racing cycling team active from 1986 to 1996. The team was sponsored by the Colombian beverage manufacturers Postobón...
team, a professional Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
n cycling team
Cycling team
A cycling team is a group of cyclists who join a team or are acquired and train together to compete in bicycle races whether recreational or professional - and the supporting personnel...
. This was following the successes of the first Colombian professional cycling team - Café de Colombia. In 1986 the team competed in the Tour de France
1986 Tour de France
The 1986 Tour de France was the 73rd Tour de France, taking place July 4 to July 27, 1986. The total race distance was 4094 km, distributed over 23 stages and a prologue. It was won by Greg LeMond, the first American to win the Tour...
. The team lasted for ten years. Since 1998 to this date, Postobón sponsors soccer club Atlético Nacional
Atlético Nacional
Corporación Deportiva Atlético Nacional is a Colombian football team based in Medellín. They play their home games at the Estadio Atanasio Girardot stadium which also serves as home to Deportivo Independiente Medellín...
(replacing Leona beer).
Since 2010, Postobón has been the official sponsor of all the Colombian soccer leagues.