Printer's mark
Encyclopedia
Heraldic badge
A heraldic badge is an emblem or personal device worn as a badge to indicate allegiance to or the property of an individual or family. Medieval forms are usually called a livery badge, and also a cognizance...
, emblem
Emblem
An emblem is a pictorial image, abstract or representational, that epitomizes a concept — e.g., a moral truth, or an allegory — or that represents a person, such as a king or saint.-Distinction: emblem and symbol:...
or insignia
Insignia
Insignia or insigne pl -nia or -nias : a symbol or token of personal power, status or office, or of an official body of government or jurisdiction...
was a symbol
Symbol
A symbol is something which represents an idea, a physical entity or a process but is distinct from it. The purpose of a symbol is to communicate meaning. For example, a red octagon may be a symbol for "STOP". On a map, a picture of a tent might represent a campsite. Numerals are symbols for...
used as a trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
by early printers starting in the 15th century. The Venetian
Venice
Venice is a city in northern Italy which is renowned for the beauty of its setting, its architecture and its artworks. It is the capital of the Veneto region...
printer, Aldus Manutius
Aldus Manutius
Aldus Pius Manutius , the Latinised name of Aldo Manuzio —sometimes called Aldus Manutius, the Elder to distinguish him from his grandson, Aldus Manutius, the Younger—was an Italian humanist who became a printer and publisher when he founded the Aldine Press at Venice.His publishing legacy includes...
, first used the dolphin and anchor as his mark in 1502.