Rua 25 de Março
Encyclopedia
Rua Vinte Cinco de Março, in English, 25th of March Street, is a popular commerce region near the center of São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...

, Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

.
Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

.

The Street

Though now encompassing a number of streets, it is still referred as Rua 25 de Março. The road winds down the Arab, Middle Eastern, and to a lesser extent, the Chinese district of the city, where it is not uncommon to see a Brazilian of Israeli Jewish descent and a Brazilian of Irani or Syrian-Lebanese descent talking to each other quite peacefully in Portuguese. The area is located in the São Bento
São Bento
São Bento is the name of several parishes:-In the Azores:*São Bento, a parish in the district of Angra do Heroísmo-In Brazil:*Pinhal de São Bento, Paraná*São Bento, Maranhão*São Bento, Paraíba...

 neighborhood, right outside the São Bento metrô station. It is in easy walking distance from any area in the center of the city.

The Stores

There are 3 main shopping buildings in this area: The Shopping 25 de março ("25th March Shopping"), the Shopping Oriental ("Oriental Shoppjng") and the most famous Galeria Pagé ("Pagé Gallery") and at the streets you can find a lot of stores with a miscelaneous kind of products: Tenis, Toys, Packaging, Jewelry, Bags, Stationeries, etc... Most of these stores sells only in bulk and low prices, so many stores owners from far districts or other cities come to this place to buy goods for resale.
Also end user consumer can buy goods, but at higher prices. Most of stores located in 25th March are owned by Lebanese and Chinese Immigrants. Most Immigrants working there just know how to say few words in Portuguese, like the prices and features of the products.

The Goods

Though generally illegal, Rua 25 de Março has a host of products, from wristbands to plasma TV's, or Nike's to fake iPod
IPod
iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...

s. Items sold here are generally very low priced, and often mock products of the originals. It is a great place to buy small gifts in bulk, such as bracelets, cups, or the like, due to the low price many sellers advertise when a person buys many of one item.

Whereas electronics are heavily priced throughout the country due to tax initiatives, one can find an assortment of electronic goods in 25 de Março for relatively low prices. These include computers, TV's, fake iPod's, calculators, and many other things. Many of the items are never taxed, and are quite illegal, though governmental enforcement is only seen during the peak buying season around Christmas.

Name brand apparel (generally fake), watches, CDs, DVDs and console game
Console game
A console game is a form of interactive multimedia used for entertainment. The game consists of manipulable images generated by a video game console, and displayed on a television or similar audio-video system. The game itself is usually controlled and manipulated using a handheld device connected...

s (all being illegal copies) are also very common in the area.

The 25th March Shopping and Law Kin Chong

Mr. Law Kin Chong is a Chinese naturalized brazilian, a business man and owner of 25th March Shopping, and also he is the biggest smuggler in Brazil, arrested by Brazilian Federal Police in 2007, November. Even arrested, he kept command of his business. With expensive and good lawyers, he left the prision in early 2008.

Police Operations in 25th March street

Every year, Federal Police and Brazilian Customs makes operations over 25h March Shoppings, specialy the Galeria Page and Shopping 25 de Março. They confiscate smuggled or pirate products and closes the stores who are selling these prodcuts. This year 2011 the last operation took 2 weeks and started in April, 2011. One month after, the stores are opened and working again, and you can find more and cheap pirate and smuggled goods.

The Dangers

Though physical injuries and serious crimes and fatalities are very rare in the area, it is a haven for crooks stealing from unwary shoppers. Apart from many of the goods being stolen to begin with, 25 de Março is not a place to bring your Visa. Pickpockets are numerous, and it would be quite unusual for a person not to attempt to pickpocket a visitor, even if they don't succeed.

A person whom shops here also runs the risk of getting caught by the government, though the dangers are quite low unless it is a foreigner bringing illegal goods back into their developed country
Developed country
A developed country is a country that has a high level of development according to some criteria. Which criteria, and which countries are classified as being developed, is a contentious issue...

, such as illegal electronics and software like Microsoft Windows
Microsoft Windows
Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...

, among other things.

Though most car traffic is now not allowed on the street during busy periods (photo above was taken before the rule was put in place), it is generally not a good idea to attempt to drive in the area. The reasons may be numerous, and an example can be seen in the photo placed on this page.
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