S.E.N.S.I.B.L.E. Choice was a lobby group in St. Albert, Alberta

St. Albert, Alberta

St. Albert is a suburban city in Alberta, located northwest of Edmonton, on the Sturgeon River. It was originally settled as a Métis community, and is now the second largest city in the Edmonton area. St...

 that ran newspaper advertisements supporting a specific alignment for the West Regional Road

Ray Gibbon Drive

Ray Gibbon Drive, referred to as the West Regional Road during proposal and planning stages, is a developing freeway in west St. Albert, Alberta, Canada. Except for the Edmonton portion, it is only partially constructed as a two-lane road, it will form part of a future realigned Highway 2. Once...

 and endorsed candidates for election to St. Albert City Council

St. Albert City Council

The St. Albert City Council is the governing body of the City of St. Albert, Alberta, Canada. It is composed of a mayor and six councillors, aldermen prior to 2001...

 during the 2001 municipal election. The candidates endorsed by the group - Richard Plain

Richard Plain

Richard Plain is a Canadian politician. Plain is the former mayor of St. Albert, Alberta, having served from 1974 to 1977 and again from 2001 to 2004. In February 2007, he announced that he would seek a third term as mayor in the 2007 election....

 for mayor

Mayor

In many countries, a Mayor is the highest ranking officer in the municipal government of a town or a large urban city....

 and James Burrows, Neil Korotash

Neil Korotash

Neil Korotash is a teacher and former municipal councillor in St. Albert, Alberta.Korotash is a lifelong resident of St. Albert. He earned both a Bachelor of Science and a Bachelor of Education from the University of Alberta, and is currently a teacher of Biology at Morinville Community High...

, Lynda Moffat, Doug Ritzen, and Curtis Stewart for alderman - were all elected.

The group was criticized for revealing neither its members (only one spokesperson, local public relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 professional Dawne Fowler, was ever named) nor its financial backers. After the election, Advertising Standards Canada

Advertising Standards Canada

Advertising Standards Canada is the advertising industry's non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. The organization includes over 160 advertisers, advertising agencies, media organizations, and suppliers to the advertising sector...

found that the group's advertisements were "inaccurate and misleading".