Señor Frog's
Encyclopedia
Señor Frog’s is a Mexican-theme franchised "infamous party scene" bar and grill in tourist destinations throughout Mexico
, the Caribbean
, South America
, and the United States
. "You go to Señor Frog’s when you're on vacation, if you want to get crazy and nobody knows you," chief executive David Krouham told Forbes
magazine.
In Mexico and the western Caribbean, about 75% of their revenues come from alcohol
ic beverage sales. In Myrtle Beach, South Carolina
, however, they've been unable to promote drinking as successfully; food outsells liquor there by a slight margin.
Promotions like drinking contests and a novelty take-home yard of ale glass bring the chain $33 per check, 50% more than the Hard Rock Cafe
achieves. They further promote alcohol sales with an "anything goes" atmosphere; one of their theme parties was a pajama party, with guests swimming in a pool filled with beer.
Señor Frog’s is owned by Grupo Anderson's
, founded in 1963, who claims their more than 50 restaurants makes it Mexico's largest restaurateur. In addition to Señor Frog’s, Grupo Anderson's has the Carlos'n Charlie's
chain.
There are currently nine Señor Frog’s locations in Mexico:
and eight (soon to be nine) locations elsewhere:
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, the Caribbean
Caribbean
The Caribbean is a crescent-shaped group of islands more than 2,000 miles long separating the Gulf of Mexico and the Caribbean Sea, to the west and south, from the Atlantic Ocean, to the east and north...
, South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
, and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. "You go to Señor Frog’s when you're on vacation, if you want to get crazy and nobody knows you," chief executive David Krouham told Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
magazine.
In Mexico and the western Caribbean, about 75% of their revenues come from alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
ic beverage sales. In Myrtle Beach, South Carolina
Myrtle Beach, South Carolina
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...
, however, they've been unable to promote drinking as successfully; food outsells liquor there by a slight margin.
Promotions like drinking contests and a novelty take-home yard of ale glass bring the chain $33 per check, 50% more than the Hard Rock Cafe
Hard Rock Cafe
Hard Rock Cafe is a chain of theme restaurants founded in 1971 by Americans Peter Morton & Isaac Tigrett. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. In 2006, Hard Rock was sold to the Seminole Tribe of Florida, and...
achieves. They further promote alcohol sales with an "anything goes" atmosphere; one of their theme parties was a pajama party, with guests swimming in a pool filled with beer.
Señor Frog’s is owned by Grupo Anderson's
Grupo Anderson's
Grupo Anderson’s was founded by Carlos Anderson in 1963 and has since grown to be one of Mexico’s largest restaurant companies.Based in Cancún, Grupo Anderson’s has developed several successful restaurant concepts, including Carlos'n Charlie's, Señor Frog’s, Carlos O'Brian's and El Squid Roe...
, founded in 1963, who claims their more than 50 restaurants makes it Mexico's largest restaurateur. In addition to Señor Frog’s, Grupo Anderson's has the Carlos'n Charlie's
Carlos'n Charlie's
Carlos’n Charlie’s is a chain of casual dining Mexican restaurants, primarily located in Mexican and Caribbean tourist destinations.The restaurant's menu includes Mexican and American foods, seafood, pasta, soups, salads and appetizers...
chain.
Locations
- AcapulcoAcapulcoAcapulco is a city, municipality and major sea port in the state of Guerrero on the Pacific coast of Mexico, southwest from Mexico City. Acapulco is located on a deep, semi-circular bay and has been a port since the early colonial period of Mexico’s history...
- Cabo San LucasCabo San LucasCabo San Lucas , commonly called Cabo, is a city at the southern tip of the Baja California peninsula, in the municipality of Los Cabos in the Mexican state of Baja California Sur. As of the 2010 census, the population was 68,463 people...
- CancúnCancúnCancún is a city of international tourism development certified by the UNWTO . Located on the northeast coast of Quintana Roo in southern Mexico, more than 1,700 km from Mexico City, the Project began operations in 1974 as Integrally Planned Center, a pioneer of FONATUR Cancún is a city of...
- CozumelCozumelCozumel is an island in the Caribbean Sea off the eastern coast of Mexico's Yucatan Peninsula, opposite Playa del Carmen, and close to the Yucatan Channel. Cozumel is one of the ten municipalities of the state of Quintana Roo...
- Ensenada
- IxtapaIxtapaIxtapa is a beach resort in the municipality of Zihuatanejo de Azueta, in the Mexican state of Guerrero. It is located to the northwest of the municipal seat, Zihuatanejo, and some northwest of Acapulco....
- MazatlánMazatlánMazatlán is a city in the Mexican state of Sinaloa; the surrounding municipio for which the city serves as the municipal seat is Mazatlán Municipality. It is located at on the Pacific coast, across from the southernmost tip of the Baja California peninsula.Mazatlán is a Nahuatl word meaning...
- Playa del CarmenPlaya del CarmenPlaya del Carmen is a balneario resort city just south of Cancún on the coast of the Caribbean Sea, in the northeast of the Mexican state of Quintana Roo. The city is the seat of the Solidaridad municipality. In the 2010 census, the city had a population of 149,923 people and it is rapidly growing...
- Puerto VallartaPuerto VallartaPuerto Vallarta is a Mexican balneario resort city situated on the Pacific Ocean's Bahía de Banderas.The 2010 census reported Puerto Vallarta's population as 255,725 making it the sixth-largest city in the state of Jalisco...
and eight (soon to be nine) locations elsewhere:
- George Town, Cayman IslandsGeorge Town, Cayman IslandsGeorge Town, Grand Cayman, is the capital of the Cayman Islands, in the British West Indies. The city has a population of 35,600 and is the largest city on Grand Cayman....
- Las Vegas, NevadaLas Vegas, NevadaLas Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...
(opens 2011 at Treasure Island Hotel and CasinoTreasure Island Hotel and CasinoTreasure Island Hotel & Casino is a hotel and casino located on the Las Vegas Strip in Paradise, Nevada, USA with 2,664 rooms and 220 suites, and is connected by tram to The Mirage as well as pedestrian bridge to the Fashion Show Mall shopping center...
) - Margarita Island, Venezuela http://www.srfrogsmargarita.com.ve/
- Myrtle Beach, South CarolinaMyrtle Beach, South CarolinaMyrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...
- Nassau, BahamasNassau, BahamasNassau is the capital, largest city, and commercial centre of the Commonwealth of the Bahamas. The city has a population of 248,948 , 70 percent of the entire population of The Bahamas...
- Palm Beach, ArubaPalm Beach, ArubaPalm Beach, Aruba is a city northwest of Oranjestad, the capital of Aruba, and is home to the high rise hotels such asHyatt Regency Aruba Resort & Casino, Aruba Marriott Resort, Occidental Grand Aruba and Radisson Aruba Resort, Casino & Spa and a new shopping district that was finished in 2009...
- Saint Thomas, U.S. Virgin IslandsSaint Thomas, U.S. Virgin IslandsSaint Thomas is an island in the Caribbean Sea and with the islands of Saint John, Saint Croix, and Water Island a county and constituent district of the United States Virgin Islands , an unincorporated territory of the United States. Located on the island is the territorial capital and port of...
- San Juan, Puerto RicoSan Juan, Puerto RicoSan Juan , officially Municipio de la Ciudad Capital San Juan Bautista , is the capital and most populous municipality in Puerto Rico, an unincorporated territory of the United States. As of the 2010 census, it had a population of 395,326 making it the 46th-largest city under the jurisdiction of...
- Waikiki Beach,Honolulu, HawaiiWaikikiWaikiki is a neighborhood of Honolulu, in the City and County of Honolulu, on the south shore of the island of Oahu, in Hawaii. Waikiki Beach is the shoreline fronting Waikīkī....
External links
- Señor Frog’s - Official website