Shane's Rib Shack
Encyclopedia
Shane's Rib Shack is an American fast casual BBQ franchise
, serving slow-cooked baby back ribs, hand-chopped chicken and pork, and Southern style side dishes.
on Highway 155 in McDonough, Georgia
. Shane's grandfather's BBQ sauce recipe was featured from the start. Shane serves as President of the brand.
was a tin roof building complete with an outhouse
. The second location opened in 2004, located in what used to be a small rural family restaurant. The chain has evolved the feel of its early restaurants into a new restaurant image that they call "shabby chic
". These new locations are made to resemble a shack, in an upscale way, and began appearing in 2005.
chain.
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
, serving slow-cooked baby back ribs, hand-chopped chicken and pork, and Southern style side dishes.
Founders
In 2002, Shane and Stacey Thompson opened the first location in an old roadside shackShack
A shack is a type of small house, usually in a state of disrepair. The word may derive from the Nahuatl word xacalli or "adobe house" by way of Mexican Spanish xacal/jacal, which has the same meaning as "shack". It was a common usage among people of Mexican ancestry throughout the U.S...
on Highway 155 in McDonough, Georgia
McDonough, Georgia
McDonough is a city in Henry County, Georgia, United States. The population was 22084 at the 2010 census. Inclusion of the unincorporated neighborhoods surrounding McDonough, which are not part of a town/city, raises the population to approximately 30,000 from an estimate in 2008. The city is the...
. Shane's grandfather's BBQ sauce recipe was featured from the start. Shane serves as President of the brand.
Shacks
The original shackShack
A shack is a type of small house, usually in a state of disrepair. The word may derive from the Nahuatl word xacalli or "adobe house" by way of Mexican Spanish xacal/jacal, which has the same meaning as "shack". It was a common usage among people of Mexican ancestry throughout the U.S...
was a tin roof building complete with an outhouse
Outhouse
An outhouse is a small structure separate from a main building which often contained a simple toilet and may possibly also be used for housing animals and storage.- Terminology :...
. The second location opened in 2004, located in what used to be a small rural family restaurant. The chain has evolved the feel of its early restaurants into a new restaurant image that they call "shabby chic
Shabby chic
Shabby chic is a form of interior design where furniture and furnishings are either chosen for their age and signs of wear and tear or new items are distressed to achieve the appearance of an antique...
". These new locations are made to resemble a shack, in an upscale way, and began appearing in 2005.
Awards
- #20 on Fast Casual Magazine's Top 100 Movers and Shakers, 2008
- Fast Casual Magazine's Top Movers & Shakers, 2007
- Fast Casual Magazine's Top Movers & Shakers, 2005
- Best BarbecueBarbecueBarbecue or barbeque , used chiefly in the United States, Canada, the United Kingdom, New Zealand and Australia is a method and apparatus for cooking meat, poultry and occasionally fish with the heat and hot smoke of a fire, smoking wood, or hot coals of...
Ribs – Best of the Bay 2008, Pensacola, Florida
- Best BarbecueBarbecueBarbecue or barbeque , used chiefly in the United States, Canada, the United Kingdom, New Zealand and Australia is a method and apparatus for cooking meat, poultry and occasionally fish with the heat and hot smoke of a fire, smoking wood, or hot coals of...
Overall – Best of the Bay 2008, Pensacola, Florida
- Best BarbecueBarbecueBarbecue or barbeque , used chiefly in the United States, Canada, the United Kingdom, New Zealand and Australia is a method and apparatus for cooking meat, poultry and occasionally fish with the heat and hot smoke of a fire, smoking wood, or hot coals of...
, 2007 – GwinnettGwinnettGwinnett can refer to:*Button Gwinnett, signatory of the US Declaration of Independence*Gwinnett County, in the US state of Georgia*Gwinnett Ballet Theatre, Gwinnett County's first non-profit performing arts troupe...
Magazine
Growth
Shane's Rib Shack became one of the nation's fastest growing fast casual BBQ restaurants in its first five years of business, as it grew from two locations in 2004 to 85 locations in 2008. Shane's Rib Shack has made its mark as the nation's fastest-growing fast casual BBQ restaurant. It is operated by Petrus Brands, who also operate the Planet SmoothiePlanet smoothie
Planet Smoothie, is the third largest American chain of smoothie stores serving fruit smoothies, as well as salads, breakfast items, and sandwiches. The company was founded in 1995 by Martin Sprock in Atlanta, Georgia, and currently operates more than 125 locations...
chain.
National promotions
- 2007: Introduced party platters of baby back ribs, chicken wings, or chicken tenders for tailgating and footballAmerican footballAmerican football is a sport played between two teams of eleven with the objective of scoring points by advancing the ball into the opposing team's end zone. Known in the United States simply as football, it may also be referred to informally as gridiron football. The ball can be advanced by...
-watching parties.
- 2008: Celebrated BBQ month by offering free ribs to the first 100 customers at each location on May 17, 2008.
- 2008: Offered free chicken tender meals on Election DayElection Day (United States)Election Day in the United States is the day set by law for the general elections of public officials. It occurs on the Tuesday after the first Monday in November. The earliest possible date is November 2 and the latest possible date is November 8...
2008.