SodaHead is an online community

Online community

An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted...

 that features a combination of content creation and redistribution.

The company is headquartered in Encino, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

. SodaHead is privately held and its investors include Mohr Davidow Ventures, Mission Ventures and the Tech Coast Angels

Tech coast angels

-Tech Coast Angels:Tech Coast Angels is an angel investor network in the United States and one of the leading sources of funding to early-stage companies in Southern California...

, as well as angel investor Ron Conway

Ron Conway

Ron Conway is an American angel investor, often described as one of the "super angels". Conway is recognized as a strong networker and is based in Silicon Valley.-Early career:...

. Quantcast reports Sodahead has 3.8 million unique U.S. monthly visitors and 6.9 million globally.

Website

SodaHead provides an outlet for people to ask questions, post breaking news of the day, and share his/her opinions on issues. Members may pose a question to the community, answer other people's questions, vote on, comment on, and debate on various topics. Topics include music, movies, celebrity gossip, politics, religion, technology and business. In its topics and world views the site is largely focused on the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. SodaHead leverages its technology through a polling web widget

Web widget

In computing a web widget is a software widget for the web. It's a small application that can be installed and executed within a web page by an end user. They are derived from the idea of code reuse. Other terms used to describe web widgets include: portlet, gadget, badge, module, webjit, capsule,...

 where users can add videos and images, promote the poll in hopes it will go viral

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

 and customize the look and feel.

SodaHead's widget powers polling for Good Morning America

Good Morning America

Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...

, ABCNews.com, and Foxnews.com.

History

SodaHead was founded by Jason Feffer, former vice president of operations at MySpace

MySpace

Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

, and his childhood friend Michael Glazer.