Steven Seagal's Lightning Bolt
Encyclopedia
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
that is produced by Steven Seagal Enterprises. The soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
was introduced in July 2005 by independent distributors. It is promoted by action movie star Steven Seagal
Steven Seagal
Steven Frederic Seagal is an American action film star, producer, writer, martial artist, guitarist and reserve deputy sheriff. A 7th-dan black belt in Aikido, Seagal began his adult life as an Aikido instructor in Japan...
. The beverage is billed as the "first energy drink to be made of 100% juice
Juice
Juice is the liquid that is naturally contained in fruit or vegetable tissue.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example, orange juice is the liquid extract of the fruit of the orange tree...
."
Each can bears a picture of Steven Seagal and a quote reading "A Natural Energy Drink Packed With Vitamins and Exotic Botanicals". The side of the can lists ingredients of the "Herbal tonic blend": "This Long Lasting Energy Elixir is Made With Ingredients From All Over the Globe. Tibetan Goji berry, Asian Cordyceps
Cordyceps
Cordyceps is a genus of ascomycete fungi that includes about 400 described species. All Cordyceps species are endoparasitoids, mainly on insects and other arthropods ; a few are parasitic on other fungi. The best known species of the genus is Cordyceps sinensis, first recorded as yartsa gunbu in...
, B vitamins
B vitamins
B vitamins are a group of water-soluble vitamins that play important roles in cell metabolism. The B vitamins were once thought to be a single vitamin, referred to as vitamin B . Later research showed that they are chemically distinct vitamins that often coexist in the same foods...
, Ginseng
Ginseng
Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae....
, Guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...
. Sweetened With All Natural Polisweet an Imported Sugarcane Juice Concentrate Containing Policosanol
Policosanol
Policosanol is the generic term for a natural extract of plant waxes. It is used as a nutritional supplement intended to lower LDL cholesterol and increase HDL cholesterol and to help prevent atherosclerosis, though some studies have raised questions about the effectiveness of policosanol.-...
s (sic)"