TRESemmé is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri

Missouri

Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...

 starting in 1947.  The brand name is a word play

Word play

Word play or wordplay is a literary technique in which the words that are used become the main subject of the work, primarily for the purpose of intended effect or amusement...

 and reference to Edna L. Emme, then a leader and national spokesperson for the professional hair care industry.  The product line was initially marketed only to salons.  The TRESemmé brand was purchased by Alberto-Culver

Alberto-Culver

Alberto-Culver is an American corporation with international sales whose principal business is manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collinge, St. Ives , TRESemmé, FDS, Consort, and Nexxus. It is a manufacturer in the multicultural beauty care...

 in 1968 and since 2011 TRESemmé is now part of Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

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Advertisement campaigns include 'Professional, Affordable', spending an estimated $17 million on advertising by 2004. TRESemmé's products are used  in hair salons across the US, Canada and UK, in particular for hair repair treatment from heating damage caused by hair ironing

Hair iron

A hair iron or hair tong is a tool used to change the structure of the hair using heat. There are three general kinds: curling irons, used to make the hair curly, straightening irons, commonly called straighteners or flat irons, used to straighten the hair, and crimping irons, used to create crimps...

 and blowdrying

Blowdryer

A blowdryer or hairdryer is an electromechanical device designed to blow cool or hot air over wet or damp hair, in order to accelerate the evaporation of water particles and dry the hair. Blowdryers allow to better control the shape and style of hair, by accelerating and controlling the formation...

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