Terry's Chocolate Orange
Encyclopedia
Terry's Chocolate Orange is a chocolate
product, made by Kraft Foods
, originally sold only in the United Kingdom, but now sold all across the world. It is a ball of chocolate mixed with orange oil
, divided into 20 "segments", similar to a real orange, and wrapped in orange-coloured foil. As the segments, when packaged, are stuck together firmly, the traditional method of getting ready to eat them is: prior to unwrapping the ball, to tap it severely on a hard surface to cause the segments to separate from each other. In the US market, where it has had a variety of importers over the years, it was briefly sold as a Tobler (maker of the Toblerone
) product.
and Slovakia
.
The Chocolate Orange brand has seen spin-off products, currently including Segsations which are individual segments of chocolate in different flavours: milk chocolate, puffed rice, honeycomb
, cornflake, and a "double seg" of layered milk and dark chocolate, all flavoured with orange oil.
. Famous marketing include the phrases "When you whack a Terry's Chocolate Orange, Good Things Happen" "tap it and unwrap it" (recently replaced with "whack and unwrap"), "It's not Terry's, it's mine", or "Don't tap it... Whack it!" (showing Dawn French hitting the chocolate with a rolling pin
). Many of its past television
advertisements featured the actress Dawn French, often seen enjoying, defending and hiding her Chocolate Orange from others.
More recent advertisements (after the rebranding) do not feature French and contain the new slogan "Round but not round for long" (some include the Countdown
theme). The newest advertising campaign in the United Kingdom features various situations in which people are trying to break the segments of their Terry's Chocolate Orange apart with the slogan "Smash it to pieces, love it to bits".
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
product, made by Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, originally sold only in the United Kingdom, but now sold all across the world. It is a ball of chocolate mixed with orange oil
Orange oil
Orange oil is an essential oil produced by cells inside the rind of an orange fruit. In contrast to most essential oils, it is extracted as a by-product of orange juice production by centrifugation, producing a cold-pressed oil...
, divided into 20 "segments", similar to a real orange, and wrapped in orange-coloured foil. As the segments, when packaged, are stuck together firmly, the traditional method of getting ready to eat them is: prior to unwrapping the ball, to tap it severely on a hard surface to cause the segments to separate from each other. In the US market, where it has had a variety of importers over the years, it was briefly sold as a Tobler (maker of the Toblerone
Toblerone
Toblerone is a chocolate bar brand owned by Kraft Foods, who acquired the product from former owner Jacobs Suchard in 1990. It is well-known for its distinctive packaging, its prism shape and its ubiquity in duty-free shops.The triangular shape of the Matterhorn in the Swiss Alps is commonly...
) product.
History
PolandPoland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
and Slovakia
Slovakia
The Slovak Republic is a landlocked state in Central Europe. It has a population of over five million and an area of about . Slovakia is bordered by the Czech Republic and Austria to the west, Poland to the north, Ukraine to the east and Hungary to the south...
.
The Chocolate Orange brand has seen spin-off products, currently including Segsations which are individual segments of chocolate in different flavours: milk chocolate, puffed rice, honeycomb
Honeycomb
A honeycomb is a mass of hexagonal waxcells built by honey bees in their nests to contain their larvae and stores of honey and pollen.Beekeepers may remove the entire honeycomb to harvest honey...
, cornflake, and a "double seg" of layered milk and dark chocolate, all flavoured with orange oil.
Advertising
The Chocolate Orange product is known for its unusual marketing, which is usually at its heaviest around ChristmasChristmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...
. Famous marketing include the phrases "When you whack a Terry's Chocolate Orange, Good Things Happen" "tap it and unwrap it" (recently replaced with "whack and unwrap"), "It's not Terry's, it's mine", or "Don't tap it... Whack it!" (showing Dawn French hitting the chocolate with a rolling pin
Rolling pin
thumb|A wooden "roller" type rolling pinA rolling pin is a cylindrical food preparation utensil used to shape and flatten dough. Two styles of rolling pins are found; roller and rods. Roller types consists of a thick cylindrical roller with small handles at each end; rod type rolling pins are...
). Many of its past television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
advertisements featured the actress Dawn French, often seen enjoying, defending and hiding her Chocolate Orange from others.
More recent advertisements (after the rebranding) do not feature French and contain the new slogan "Round but not round for long" (some include the Countdown
Countdown
A countdown is a sequence of counting backward to indicate the seconds, days, or other time units remaining before an event occurs or a deadline expires. Typical events for which a countdown is used include the launch of a rocket or spacecraft, the detonation of a bomb, the start of a race, and the...
theme). The newest advertising campaign in the United Kingdom features various situations in which people are trying to break the segments of their Terry's Chocolate Orange apart with the slogan "Smash it to pieces, love it to bits".
World record
The world record for eating a Terry's Chocolate Orange is currently held by Ashrita Furman, New York (USA) in a time of 2:39.5. n http://www.ashrita.com/records/all_recordsProduct range
- Terry's Chocolate Orange Milk
- Terry's Chocolate Orange Dark
- Terry's Chocolate Orange Lemon (short-lived 1980s variant)
- Terry's Chocolate Orange Snowball (white chocolate)
- Terry's Chocolate Orange Mint
- Terry's Chocolate Orange Toffee
- Terry's Chocolate Orange Bars (chocolate bars)
- Terry's Chocolate Orange Mini segments/Segsations (Individually wrapped segments)
- Terry's Chocolate Orange Easter Eggs
- Terry's Chocolate Orange Flavour Carte D'Or ice cream (no longer in production)
- Terry's Chocolate Orange Tangy
- Terry's Chocolate Orange Cookies
- Terry's Chocolate Orange Volcanic Popping Candy
- Terry's Chocolate Orange Siesta
- Terry's Chocolate Orange Hazelnut
- Terry's Chocolate Orange Raspberry
- Terry's Chocolate Orange White Chocolate Smasher
- Terry's Chocolate Orange Honeycomb Crunch