The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
Encyclopedia
The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well known authors in the field. They included Tom Peters
, Malcolm Gladwell
, Guy Kawasaki
, Mark Cuban
, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin
said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund
, the Juvenile Diabetes Research Foundation
International, and Room to Read
.
In 2006, The Big Moo was one of Amazon.com
's top 10 advertising books.
Tom Peters
Thomas J. "Tom" Peters is an American writer on business management practices, best-known for In Search of Excellence .-Life and career:Peters was born in Baltimore, Maryland...
, Malcolm Gladwell
Malcolm Gladwell
Malcolm Gladwell, CM is a Canadian journalist, bestselling author, and speaker. He is currently based in New York City and has been a staff writer for The New Yorker since 1996...
, Guy Kawasaki
Guy Kawasaki
Guy Kawasaki is a Silicon Valley venture capitalist, bestselling author, and Apple Fellow. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is currently a Managing Director of Garage Technology Ventures, and has been involved in the rumor reporting...
, Mark Cuban
Mark Cuban
Mark Cuban is an American business magnate and investor. He is the owner of the National Basketball Association's Dallas Mavericks, Landmark Theatres, and Magnolia Pictures, and the chairman of the HDTV cable network HDNet....
, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin
Seth Godin
Seth Godin is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing.-Background:...
said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund
Acumen Fund
Acumen Fund is a non-profit global venture fund that uses entrepreneurial approaches to solve the problems of global poverty. Its aim is to help build financially sustainable and scalable organizations that deliver affordable critical goods and services that improve the lives of the poor...
, the Juvenile Diabetes Research Foundation
Juvenile Diabetes Research Foundation
JDRF is the leading global organization focused on type 1 diabetes research. Driven by volunteers connected to children, adolescents, and adults with this disease, JDRF is the largest charitable supporter of T1D research...
International, and Room to Read
Room to Read
Room to Read is an international non-profit organization with its global headquarters in San Francisco, California. Founded on the belief that World Change Starts With Educated Children, the organization focuses on literacy and gender equality in education...
.
In 2006, The Big Moo was one of Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...
's top 10 advertising books.
External links
- The Big Moo on Seth Godin's web site