The Photographer's Mail
Encyclopedia
The Photographer's Mail was a the only commercial photography industry publication in New Zealand
. It was a monthly broadsheet newspaper published eleven times a year, that was distributed free to the professional photography community.
The magazine was purchased by Parkside Media
in 2007 to complement D-Photo
magazine which focuses more on consumer and enthusiast photography.
Parkside Media's offices are in Grey Lynn
, Auckland
, New Zealand
.
In January 2010, it was announced that 'Parkside Media
has decided to suspend publication of The Photographer's Mail for the time being' in a statement from the editor, published in the forums of the sister title D-Photo
.
From the statement: 'For the last 19 years, The Photographer’s Mail has been a free publication, almost entirely dependent on advertising support to continue operation. A number of different factors have meant the photography industry squeezed margins and dropped profits over the last year, which ultimately saw former advertisers unable to support the magazine.
This decrease is advertising spend has meant that Parkside Media can no longer produce TPM in its current format and will suspend publication until support returns to levels where a free-to-reader publication once again becomes viable.
However, a magazine with a twenty-year history and a loyal readership shouldn't simply disappear overnight. It's been an important industry bulletin and that role is an invaluable one. A new section in D-Photo
, D-Photo Pro will pick up much of the news and commentary that formerly appeared in the monthly. D-Photo
's popularity has been readily increasing, and hopefully this new section will help improve that trend. First appearing in the April/May 2010 issue, the D-Photo Pro will provide the professional photography industry its essential voice.
In addition, a regular online version of TPM will continue to be distributed, with much of the same content, save the physical product. At this stage, a 16-page PDF, emailed to all interested industry professionals and suppliers will be scheduled for a February release.
This is a new dawn for TPM and it will return to its current format as soon as market conditions allow. The new formats will continue to serve the entire industry as it has the past 19 years, not all change is bad.'
. Daily news articles were available weekdays which were additional to magazine content. Full magazine articles were available from previous issues, often including additional photos and information (including videos) that could not be fitted into the magazine. No physical back issues are stored of the magazine.
Users can purchase books related to photography in the online shop.
The website is run by Convergent Online Media, a separate company owned by Greg Vincent (owner of Parkside Media
) and Darren Cottingham.
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. It was a monthly broadsheet newspaper published eleven times a year, that was distributed free to the professional photography community.
The magazine was purchased by Parkside Media
Parkside Media
Parkside Media is New Zealand's 2nd largest independent publisher representing 2% of the magazine market. Its offices are in Grey Lynn, Auckland. Established late in 1990 it is owned by Greg Vincent....
in 2007 to complement D-Photo
D-Photo
-Overview:D-Photo is a bi-monthly full colour, perfect bound photography magazine that focuses on the popularity of digital photography and the huge demand for information on cameras and photography related products in New Zealand....
magazine which focuses more on consumer and enthusiast photography.
Grey Lynn
Grey Lynn is an inner residential suburb of Auckland City, New Zealand, located three kilometres to the west of the city centre. Originally a separate borough, Grey Lynn amalgamated with Auckland City in 1914....
, Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...
, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
.
In January 2010, it was announced that 'Parkside Media
Parkside Media
Parkside Media is New Zealand's 2nd largest independent publisher representing 2% of the magazine market. Its offices are in Grey Lynn, Auckland. Established late in 1990 it is owned by Greg Vincent....
has decided to suspend publication of The Photographer's Mail for the time being' in a statement from the editor, published in the forums of the sister title D-Photo
D-Photo
-Overview:D-Photo is a bi-monthly full colour, perfect bound photography magazine that focuses on the popularity of digital photography and the huge demand for information on cameras and photography related products in New Zealand....
.
From the statement: 'For the last 19 years, The Photographer’s Mail has been a free publication, almost entirely dependent on advertising support to continue operation. A number of different factors have meant the photography industry squeezed margins and dropped profits over the last year, which ultimately saw former advertisers unable to support the magazine.
This decrease is advertising spend has meant that Parkside Media can no longer produce TPM in its current format and will suspend publication until support returns to levels where a free-to-reader publication once again becomes viable.
However, a magazine with a twenty-year history and a loyal readership shouldn't simply disappear overnight. It's been an important industry bulletin and that role is an invaluable one. A new section in D-Photo
D-Photo
-Overview:D-Photo is a bi-monthly full colour, perfect bound photography magazine that focuses on the popularity of digital photography and the huge demand for information on cameras and photography related products in New Zealand....
, D-Photo Pro will pick up much of the news and commentary that formerly appeared in the monthly. D-Photo
D-Photo
-Overview:D-Photo is a bi-monthly full colour, perfect bound photography magazine that focuses on the popularity of digital photography and the huge demand for information on cameras and photography related products in New Zealand....
's popularity has been readily increasing, and hopefully this new section will help improve that trend. First appearing in the April/May 2010 issue, the D-Photo Pro will provide the professional photography industry its essential voice.
In addition, a regular online version of TPM will continue to be distributed, with much of the same content, save the physical product. At this stage, a 16-page PDF, emailed to all interested industry professionals and suppliers will be scheduled for a February release.
This is a new dawn for TPM and it will return to its current format as soon as market conditions allow. The new formats will continue to serve the entire industry as it has the past 19 years, not all change is bad.'
Magazine contents
As of the November 2008 issue, the typical contents included:- Editor column
- Readers' letters
- Exhibition listings
- USA report
- New Zealand photography news, including new product releases
- Competition
- Interview with a professional photographer
- PSNZ, AIPA and NZIPP news
- Trade noticeboard
- Image editing tutorial
- How-to feature
Website
The Photographer's Mail shared its website with D-PhotoD-Photo
-Overview:D-Photo is a bi-monthly full colour, perfect bound photography magazine that focuses on the popularity of digital photography and the huge demand for information on cameras and photography related products in New Zealand....
. Daily news articles were available weekdays which were additional to magazine content. Full magazine articles were available from previous issues, often including additional photos and information (including videos) that could not be fitted into the magazine. No physical back issues are stored of the magazine.
Users can purchase books related to photography in the online shop.
The website is run by Convergent Online Media, a separate company owned by Greg Vincent (owner of Parkside Media
Parkside Media
Parkside Media is New Zealand's 2nd largest independent publisher representing 2% of the magazine market. Its offices are in Grey Lynn, Auckland. Established late in 1990 it is owned by Greg Vincent....
) and Darren Cottingham.