Think: act
Encyclopedia
think: act is a publication title created by Roland Berger Strategy Consultants
. Since 2004, various kinds of publications for international leaders have been collected under the brand think: act. Among these are magazine
s, information brochures and book
s.
-relations. Three to four times each year, the magazine is published in English
, German
, Russian
, Chinese
and Polish
. The 20,000 copies of each edition are sent to leading managers in 22 nations. The concept of the magazine is to address current management issues, as its aim is to achieve and maintain "thought leadership".
It is the aim of this publication to keep a high journalistic standard and to move Roland Berger as a brand
into the background.
In the Handbuch Unternehmenskommunikation (Handbook of corporate communication), think: act is listed as a reference for B2B customer-magazines.
In 2005, 2006 and 2007, the magazine think: act was awarded the Best of Corporate Publishing (BCP) Award in the business area of "financial services / real estate / consulting". Recently, the magazine won the Mercury Award 2009 (Silver) as well as the Astrid Award 2010 (Honors) in the category "Executive Magazine".
. The target market is managers. Every book is about 140 pages in length. The four present books deal with the topics strategy, handling of the media, green business and the european management model.
Roland Berger Strategy Consultants
Roland Berger Strategy Consultants is a global strategy consulting firm headquartered in Munich, with 43 offices in 31 countries. Roland Berger Strategy Consultants was founded in 1967 by Prof. Roland Berger...
. Since 2004, various kinds of publications for international leaders have been collected under the brand think: act. Among these are magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
s, information brochures and book
Book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...
s.
think: act – the magazine
The original think: act magazine addresses decision makers in companies and is thus clearly focussed on B2BBusiness-to-business
Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...
-relations. Three to four times each year, the magazine is published in English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
, German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
, Russian
Russian language
Russian is a Slavic language used primarily in Russia, Belarus, Uzbekistan, Kazakhstan, Tajikistan and Kyrgyzstan. It is an unofficial but widely spoken language in Ukraine, Moldova, Latvia, Turkmenistan and Estonia and, to a lesser extent, the other countries that were once constituent republics...
, Chinese
Chinese language
The Chinese language is a language or language family consisting of varieties which are mutually intelligible to varying degrees. Originally the indigenous languages spoken by the Han Chinese in China, it forms one of the branches of Sino-Tibetan family of languages...
and Polish
Polish language
Polish is a language of the Lechitic subgroup of West Slavic languages, used throughout Poland and by Polish minorities in other countries...
. The 20,000 copies of each edition are sent to leading managers in 22 nations. The concept of the magazine is to address current management issues, as its aim is to achieve and maintain "thought leadership".
It is the aim of this publication to keep a high journalistic standard and to move Roland Berger as a brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
into the background.
In the Handbuch Unternehmenskommunikation (Handbook of corporate communication), think: act is listed as a reference for B2B customer-magazines.
In 2005, 2006 and 2007, the magazine think: act was awarded the Best of Corporate Publishing (BCP) Award in the business area of "financial services / real estate / consulting". Recently, the magazine won the Mercury Award 2009 (Silver) as well as the Astrid Award 2010 (Honors) in the category "Executive Magazine".
re: think CEO
The books of the re: think CEO-series are published by Roland Berger Strategy Consultants in cooperation with the german business magazine WirtschaftsWocheWirtschaftsWoche
Wirtschaftswoche is a German weekly business news magazine. “Wirtschaft” means economy and “Woche” is week. For many years, the magazine was published on Thursday, but since March 2006, this has been changed to Monday. The editorial office is at Düsseldorf....
. The target market is managers. Every book is about 140 pages in length. The four present books deal with the topics strategy, handling of the media, green business and the european management model.
- Burkhard Schwenker: re: think CEO 01: Thinking strategically and managing boldly (abstract; in German), original title: Strategisch denken - Mutiger führen. BrunoMedia, Cologne 2008, ISBN 978-3-9811506-6-7
- Torsten Oltmanns: re: think CEO 02: Managers in the Media Trap (abstract; in German), original title: Manager in der Medienfalle. BrunoMedia, Cologne 2009, ISBN 978-3-9811506-7-4
- Torsten Henzelmann: re: think CEO 03: Success through Green Transformation (abstract; in German), original title: Erfolg durch Green Transformation. BrunoMedia, Cologne 2010, ISBN 978-3-9812730-7-6
- Burkhard Schwenker: re: think CEO 04: Europe shows the way – Pleading for a successful Management Model (abstract; in German), original title: Plädoyer für ein erfolgreiches Managementmodell. BrunoMedia, Cologne 2011, ISBN 978-3-9814012-6-4