VEGAS.com
Encyclopedia
VEGAS.com, LLC is a city specific travel website
that focuses on information about Las Vegas, Nevada
. The site is the 'largest online booker for entertainment, hotels, restaurants, tours, golf and other services' for Las Vegas. With corporate offices located in Henderson, Nevada
, VEGAS.com is one of the Greenspun Family of Companies
.
The website offers a full range of Vegas-specific travel products, including hotel rooms, air-hotel packages, show tickets, front-of-the-line nightclub passes, tours and golf. The web site was named as one of the "50 most popular travel Web sites" by the Chicago Tribune in 2005.
In 2006, the company's concierge service expanded in cooperation with US Airways
by adding the service at the US Airways Clubs in Phoenix Sky Harbor International Airport
.
In February 2007, the company won two Adrian silver awards; one for the advertising series "Do Vegas Right" television commercials, the other in public relations for Best Feature Placement and a bronze award for New Campaign Opening for the concierge desk at the Bob Hope Airport
.
Also in 2007, VEGAS.com was awarded the Gold Medal for Best Technology Innovation at the “Best of the Best in Americas Contact Center World Awards” Conference. Later that year, VEGAS.com's Contact Center took the silver medal in the world finals.
In March 2008, VEGAS.com assumed operations for Mexico.com in a joint venture between both companies. The new site launched March 31, 2008 and features air-hotel packages, hotels information, travel tips and more.
After demand for merchandise featuring the VEGAS.com Arrow increased, VEGAS.com opened five "mini boutiques" in a partnership with Marshall Retail Group in May 2008. These outlets serve as a "store within a store" and include official merchandise branded with VEGAS.com Arrow. Stores are located in the Venetian, Bally's
, Planet Hollywood
and New York-New York.
For customers using their mobile devices in Las Vegas, VEGAS.com launched mobile.vegas.com in July, 2008. Through VEGAS.com's mobile site customers can find show information, including prices and reviews, and after deciding to buy are connected to VEGAS.com's contact center to purchase tickets. Also through the mobile site, customers can use their mobile phone as a ticket at select theaters in Vegas like Wynn Las Vegas’ Le Rêve Theater. The phone displays a barcode which ushers scan.
On Sept. 3, 2008 VEGAS.com received a silver award in the Online Travel Services Category of Travel Weekly’s Magellan Awards. On Jan. 27, 2009 VEGAS.com received an Adrian bronze award for its advertising campaign “The Vegas Experts.”
In April 2009, VEGAS.com launched VEGAS.com gift cards, which can be used on the site to purchase hotel rooms, show tickets, nightclub passes, tours and more. In December 2009, VEGAS.com gift cards became available at 125 CostCo stores nationwide.
In 2011, VEGAS.com announced a "strategic relationship" with NewOrleans.com
, a travel website focused on the details of traveling to and visiting New Orleans, Louisiana
.
, Las Vegas
, Bally’s, Mandalay Bay, Excalibur
, New York-New York, and Luxor
casinos. The company also offers city tours and excursions to destinations including the Hoover Dam
and the Grand Canyon
.
CT&T also staffs VEGAS.com's box office locations, which serves as the main box office for properties like Wynn, Flamingo, Harrah's and the Las Vegas Hilton
.
(BUR).
After partnering with US Airways
, VEGAS.com opened additional airport concierge locations in US Airways Clubs at the Los Angeles International Airport
and Phoenix Sky Harbor International Airport
.
In March 2009, VEGAS.com announced its development and implementation of the first fully integrated travel shopping cart. (Source) The technology allows consumers to purchase different aspects of their Vegas trip, selecting hotels, shows, nightclubs, tours, flights and more all through a single shopping cart and transaction process on VEGAS.com.
In September 2009, VEGAS.com partnered with GuestLogix Inc. to utilize technology that allows airline carriers to offer fliers the opportunity to buy tickets to Las Vegas shows, events and tours in-flight.
VEGAS.com also operates Cyllenius, which serves as the technology and solutions division of the company. Through Cyllenius, the company markets the products and solutions in commerce, ticketing and RFID developed to serve VEGAS.com's own needs, Sage water parks and other companies.
In 2007, VEGAS.com ran a contest to find a director for its next commercial. Entries were submitted online and reviewed by VEGAS.com staff. Contestants were narrowed down to five semi-finalists, who were chosen to appear in front of a panel of celebrity judges, including Dennis Hopper, at CineVegas
. The winner, Brian Lazzaro, was announced at CineVegas. Lazzaro was presented with an over sized check for $5,000 for his entry, "The All Nighter."
VEGAS.com's current slate of commercials, the "Vegas Experts," portrays three VEGAS.com employees in the different commercials. The employees are portrayed researching hotels, shows, nightclubs and tours to gather information for visitors. The company enlisted the help of various Las Vegas celebrities, including Carrot Top
, Louie Anderson
, the cast of Le Rêve
and Blue Man Group
, for the campaign and the performers can be seen throughout the commercials. They were filmed on location in Las Vegas at Pure Nightclub
, Le Rêve Theatre and The Palms Fantasy Suites.
In conjunction with the "Vegas Experts" campaign, VEGAS.com also created the "Vegas Experts Exposed" promotion. Utilizing more than 20 performers and celebrities from across the Strip, VEGAS.com filmed a series of commercials placing them in everyday workplace situations. The public was given the opportunity to vote on their favorite video and enter to win a trip to Las Vegas. Promotion was done across several of VEGAS.com's social media sites, including Facebook, YouTube and Twitter. The winning video, Marie Osmond, and contest winner were announced in Nov. 2009.
Travel website
A travel website is a website on the world wide web, that is dedicated to travel. The site may be focused on travel reviews, the booking of travel, or a combination of both. Approximately seventy million consumers researched travel plans online in July 2006...
that focuses on information about Las Vegas, Nevada
Las Vegas metropolitan area
The Las Vegas Valley is the heart of the Las Vegas-Paradise, NV MSA also known as the Las Vegas–Paradise–Henderson MSA which includes all of Clark County, Nevada, and is a metropolitan area in the southern part of the U.S. state of Nevada. The Valley is defined by the Las Vegas Valley landform, a ...
. The site is the 'largest online booker for entertainment, hotels, restaurants, tours, golf and other services' for Las Vegas. With corporate offices located in Henderson, Nevada
Henderson, Nevada
-Demographics:According to the 2000 census, there were 175,381 people, 66,331 households, and 47,095 families residing in the city. The population density was 2,200.8 people per square mile . There were 71,149 housing units at an average density of 892.8 per square mile...
, VEGAS.com is one of the Greenspun Family of Companies
The Greenspun Corporation
The Greenspun Corporation is a privately owned corporation that manages the Greenspun family assets. The company was founded by Hank Greenspun and is based in Henderson, Nevada.- Subsidiaries :* American Nevada Corporation- Land development...
.
The website offers a full range of Vegas-specific travel products, including hotel rooms, air-hotel packages, show tickets, front-of-the-line nightclub passes, tours and golf. The web site was named as one of the "50 most popular travel Web sites" by the Chicago Tribune in 2005.
History
VEGAS.com was founded in 1998, with a mission of becoming "the most customer friendly, innovative and comprehensive Vegas travel company." Presently the company receives more than 2.5 million unique visitors to site each month. VEGAS.com also operates Espanol.VEGAS.com.In 2006, the company's concierge service expanded in cooperation with US Airways
US Airways
US Airways, Inc. is a major airline based in the U.S. city of Tempe, Arizona. The airline is an operating unit of US Airways Group and is the sixth largest airline by traffic and eighth largest by market value in the country....
by adding the service at the US Airways Clubs in Phoenix Sky Harbor International Airport
Phoenix Sky Harbor International Airport
Phoenix Sky Harbor International Airport is a joint civil-military public airport located southeast of the central business district of the city of Phoenix, in Maricopa County, Arizona, United States...
.
In February 2007, the company won two Adrian silver awards; one for the advertising series "Do Vegas Right" television commercials, the other in public relations for Best Feature Placement and a bronze award for New Campaign Opening for the concierge desk at the Bob Hope Airport
Bob Hope Airport
Bob Hope Airport is a public airport located 3 miles northwest of the central business district of Burbank, a city in Los Angeles County, California, United States...
.
Also in 2007, VEGAS.com was awarded the Gold Medal for Best Technology Innovation at the “Best of the Best in Americas Contact Center World Awards” Conference. Later that year, VEGAS.com's Contact Center took the silver medal in the world finals.
In March 2008, VEGAS.com assumed operations for Mexico.com in a joint venture between both companies. The new site launched March 31, 2008 and features air-hotel packages, hotels information, travel tips and more.
After demand for merchandise featuring the VEGAS.com Arrow increased, VEGAS.com opened five "mini boutiques" in a partnership with Marshall Retail Group in May 2008. These outlets serve as a "store within a store" and include official merchandise branded with VEGAS.com Arrow. Stores are located in the Venetian, Bally's
Bally's Las Vegas
Bally's Las Vegas, formerly the MGM Grand Hotel and Casino, is a hotel and casino located on the Las Vegas Strip. The Las Vegas resort is located within the unincorporated locale of Paradise, Nevada and is owned and operated by Caesars Entertainment Corp.. The hotel features 2,814 extra-sized...
, Planet Hollywood
Planet Hollywood Resort and Casino
Planet Hollywood Las Vegas, previously known as The Aladdin, is a casino resort on the Las Vegas Strip, in the unincorporated locale of Paradise, Nevada, United States. Westgate Resorts operates the condo portion of the property, known as PH Towers by Westgate.Planet Hollywood is owned by Caesars...
and New York-New York.
For customers using their mobile devices in Las Vegas, VEGAS.com launched mobile.vegas.com in July, 2008. Through VEGAS.com's mobile site customers can find show information, including prices and reviews, and after deciding to buy are connected to VEGAS.com's contact center to purchase tickets. Also through the mobile site, customers can use their mobile phone as a ticket at select theaters in Vegas like Wynn Las Vegas’ Le Rêve Theater. The phone displays a barcode which ushers scan.
On Sept. 3, 2008 VEGAS.com received a silver award in the Online Travel Services Category of Travel Weekly’s Magellan Awards. On Jan. 27, 2009 VEGAS.com received an Adrian bronze award for its advertising campaign “The Vegas Experts.”
In April 2009, VEGAS.com launched VEGAS.com gift cards, which can be used on the site to purchase hotel rooms, show tickets, nightclub passes, tours and more. In December 2009, VEGAS.com gift cards became available at 125 CostCo stores nationwide.
In 2011, VEGAS.com announced a "strategic relationship" with NewOrleans.com
NewOrleans.com
NewOrleans.com, LLC is a travel website focused on the details of traveling to and visiting New Orleans, Louisiana. The company is locally-owned and operated, with corporate offices on historic St. Charles Avenue....
, a travel website focused on the details of traveling to and visiting New Orleans, Louisiana
New Orleans, Louisiana
New Orleans is a major United States port and the largest city and metropolitan area in the state of Louisiana. The New Orleans metropolitan area has a population of 1,235,650 as of 2009, the 46th largest in the USA. The New Orleans – Metairie – Bogalusa combined statistical area has a population...
.
Casino Travel & Tours
VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 70 locations in Las Vegas, including The Palms, ParisParis Las Vegas
Paris Las Vegas is a hotel and casino located on the Las Vegas Strip in Paradise, Nevada, USA, that is owned and operated by Caesars Entertainment Corp....
, Las Vegas
MGM Grand Las Vegas
The MGM Grand Las Vegas is a hotel casino located on the Las Vegas Strip in Paradise, Nevada. The MGM Grand is the third largest hotel in the world and largest hotel resort complex in the United States in front of The Venetian. The MGM Grand was the largest hotel in the world when it opened in...
, Bally’s, Mandalay Bay, Excalibur
Excalibur
Excalibur is the legendary sword of King Arthur, sometimes attributed with magical powers or associated with the rightful sovereignty of Great Britain. Sometimes Excalibur and the Sword in the Stone are said to be the same weapon, but in most versions they are considered separate. The sword was...
, New York-New York, and Luxor
Luxor
Luxor is a city in Upper Egypt and the capital of Luxor Governorate. The population numbers 487,896 , with an area of approximately . As the site of the Ancient Egyptian city of Thebes, Luxor has frequently been characterized as the "world's greatest open air museum", as the ruins of the temple...
casinos. The company also offers city tours and excursions to destinations including the Hoover Dam
Hoover Dam
Hoover Dam, once known as Boulder Dam, is a concrete arch-gravity dam in the Black Canyon of the Colorado River, on the border between the US states of Arizona and Nevada. It was constructed between 1931 and 1936 during the Great Depression and was dedicated on September 30, 1935, by President...
and the Grand Canyon
Grand Canyon
The Grand Canyon is a steep-sided canyon carved by the Colorado River in the United States in the state of Arizona. It is largely contained within the Grand Canyon National Park, the 15th national park in the United States...
.
CT&T also staffs VEGAS.com's box office locations, which serves as the main box office for properties like Wynn, Flamingo, Harrah's and the Las Vegas Hilton
Las Vegas Hilton
The Las Vegas Hilton is a hotel, casino, and convention center in Las Vegas, Nevada. It is a joint venture between Colony Capital, which owns 60 percent, and New York City-based REIT Whitehall Street Real Estate Funds, which owns the remaining 40 percent...
.
Technology
In August 2006, VEGAS.com opened the first ever Vegas airport concierge desk in the Bob Hope AirportBob Hope Airport
Bob Hope Airport is a public airport located 3 miles northwest of the central business district of Burbank, a city in Los Angeles County, California, United States...
(BUR).
After partnering with US Airways
US Airways
US Airways, Inc. is a major airline based in the U.S. city of Tempe, Arizona. The airline is an operating unit of US Airways Group and is the sixth largest airline by traffic and eighth largest by market value in the country....
, VEGAS.com opened additional airport concierge locations in US Airways Clubs at the Los Angeles International Airport
Los Angeles International Airport
Los Angeles International Airport is the primary airport serving the Greater Los Angeles Area, the second-most populated metropolitan area in the United States. It is most often referred to by its IATA airport code LAX, with the letters pronounced individually...
and Phoenix Sky Harbor International Airport
Phoenix Sky Harbor International Airport
Phoenix Sky Harbor International Airport is a joint civil-military public airport located southeast of the central business district of the city of Phoenix, in Maricopa County, Arizona, United States...
.
In March 2009, VEGAS.com announced its development and implementation of the first fully integrated travel shopping cart. (Source) The technology allows consumers to purchase different aspects of their Vegas trip, selecting hotels, shows, nightclubs, tours, flights and more all through a single shopping cart and transaction process on VEGAS.com.
In September 2009, VEGAS.com partnered with GuestLogix Inc. to utilize technology that allows airline carriers to offer fliers the opportunity to buy tickets to Las Vegas shows, events and tours in-flight.
VEGAS.com also operates Cyllenius, which serves as the technology and solutions division of the company. Through Cyllenius, the company markets the products and solutions in commerce, ticketing and RFID developed to serve VEGAS.com's own needs, Sage water parks and other companies.
Ad Campaigns
The well-known red Vegas arrow is featured in a broadcast campaign that began in March 2005. Commercials includes four versions, each starting with a regular person on a normal day. Characters hear a buzzing sound and see a large VEGAS.com sign hanging in the sky pointing them toward an object, such as a refrigerator or a small pool. Each character enters the portal and pops out on the other side, emerging in the middle of an outrageous Vegas experience.In 2007, VEGAS.com ran a contest to find a director for its next commercial. Entries were submitted online and reviewed by VEGAS.com staff. Contestants were narrowed down to five semi-finalists, who were chosen to appear in front of a panel of celebrity judges, including Dennis Hopper, at CineVegas
Cinevegas
CineVegas was a film festival held annually at the Palms Casino Resort in Las Vegas that ran from 1999 to 2009, typically in early June. Robin Greenspun serves as the Festival president, and Trevor Groth serves as artistic director. Actor Dennis Hopper is the chairman of the Festival's creative...
. The winner, Brian Lazzaro, was announced at CineVegas. Lazzaro was presented with an over sized check for $5,000 for his entry, "The All Nighter."
VEGAS.com's current slate of commercials, the "Vegas Experts," portrays three VEGAS.com employees in the different commercials. The employees are portrayed researching hotels, shows, nightclubs and tours to gather information for visitors. The company enlisted the help of various Las Vegas celebrities, including Carrot Top
Carrot Top
Scott Thompson , better known by his stage name Carrot Top, is an American comedian known for his bright red hair, prop comedy, and self-deprecating humor.-Early years:...
, Louie Anderson
Louie Anderson
Louie Perry Anderson is an American stand-up comedian. Anderson created the cartoon series Life with Louie, has written three books, and was the initial host of the second revival of the game show Family Feud, from 1999 to 2002....
, the cast of Le Rêve
Le Rêve (show)
Le Rêve was the first production show to open in the Wynn Las Vegas casino resort. It is set in a one million-gallon capacity theater and features diving and feats of strength with state-of-the-art special effects, where no seat is more than 40 feet from the stage. The production was created by...
and Blue Man Group
Blue Man Group
Blue Man Group is an organization founded by Chris Wink, Matt Goldman and Phil Stanton. The organization produces theatrical shows and concerts featuring popular music, comedy and multimedia; recorded music and scores for film and television; television appearances for shows such as The Tonight...
, for the campaign and the performers can be seen throughout the commercials. They were filmed on location in Las Vegas at Pure Nightclub
Pure Nightclub
Pure is a popular nightclub at Caesars Palace in Las Vegas, Nevada. The venue is and is the host of The Pussycat Dolls Lounge. The club is frequented by celebrities...
, Le Rêve Theatre and The Palms Fantasy Suites.
In conjunction with the "Vegas Experts" campaign, VEGAS.com also created the "Vegas Experts Exposed" promotion. Utilizing more than 20 performers and celebrities from across the Strip, VEGAS.com filmed a series of commercials placing them in everyday workplace situations. The public was given the opportunity to vote on their favorite video and enter to win a trip to Las Vegas. Promotion was done across several of VEGAS.com's social media sites, including Facebook, YouTube and Twitter. The winning video, Marie Osmond, and contest winner were announced in Nov. 2009.