Vega 95.3
Encyclopedia
95.3 FM is an Australian commercial radio station operated by DMG Radio Australia
in Sydney
.
and Triple M
(104.9).
The music played on the station is Classic Rock and features rock acts from the 70s, 80s and also some acts from the 90s (Such as Live, Pearl Jam, Metallica and Guns N' Roses). Alice Cooper
started on the station as host of the night show on March 12, 2010, coinciding with the end of Vega, and the launch of the new Classic Rock 95.3 station.
During its first ACNielsen
ratings survey (No. 8, 2005, covering mid-September to November of that year), Vega 95.3 had failed to attract a significant audience, with a 1.8 percent audience share. However, station management state that the slow take-up was to be expected, claiming the target audience will be slower than some audience groups to try a new station.
In June 2006 http://www.smh.com.au/news/tv--radio/we-dont-talk-any-more/2006/06/03/1148956582643.html the station dropped its "40 years of music" slogan and moved drive-time hosts Rebecca Wilson and Tony Squires to share the breakfast slot with Angela Catterns
. The changes were slow in growing market share, with the audience falling to 1.7%(No. 6, 2006.
By the end of 2006, Vega 95.3 had reached their ratings peak to that time, reaching a 2.8% share.
In January 2007, Vega 95.3 expanded its "Vega Variety" positioner to include "the 70s, 80s and the best new songs", and also put out advertisements in the form of billboards and on the side of buses, based around that expanded positioner. It was hoped that it would get more listeners to sample the station.
In the first radio survey of 2007, Vega 95.3 had small increases, reaching 3%.
Throughout 2007 and 2008, vega 95.3 gradually grew its audience. In survey 7/2008, it finally shed its perennial position as the lowest rated commercial FM station in Sydney, passing 2MMM. In survey 8/2008, its audience had increased to 5.7%. In its target age groups, it rated 4th. commercial FM with 7.9% in the 25 to 39 bracket, and 4th. in 40 to 54 with 8.6%.
On the 12th of March 2010, Vega 95.3 ceased transmission after just five years on air and the station was replaced with Classic Rock 95.3, which includes (appropriately enough) a classic rock format.
DMG Radio Australia
DMG Radio Australia operates commercial radio networks in metropolitan and regional areas of Australia. The company is 50% owned by United Kingdom company, Daily Mail and General Trust Group. Lachlan Murdoch's Illyria Pty Ltd bought 50% of the company in November 2009.DMG Radio Australia was formed...
in Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
.
History
In contrast to DMG's other Australian radio brand, the pop/rock Nova network, Classic Rock (originally named Vega) was originally positioned to target the baby boomer market of listeners in the 40 to 60 age bracket, with a mix of talk and music from the 1960s to the 2000s. This changed in 2006 when it moved to a music position, scrapping the talk content. Classic Rock 95.3's major rivals in the Sydney market are WSFM 101.7, Mix 106.5Mix 106.5
Mix 106.5 is a commercial radio station in Sydney, Australia and is owned by the Australian Radio Network...
and Triple M
Triple M
The Triple M Network is an active rock radio network in Australia owned by media company Austereo, who also own the Today Network.- History :...
(104.9).
The music played on the station is Classic Rock and features rock acts from the 70s, 80s and also some acts from the 90s (Such as Live, Pearl Jam, Metallica and Guns N' Roses). Alice Cooper
Nights with Alice Cooper
Nights with Alice Cooper is a radio show hosted by rock and roll artist and shock rock pioneer Alice Cooper. It is syndicated by United Stations Radio Networks and broadcast on over 100 radio stations in the US, seven in Canada, and is also available in the UK , Germany , Ireland, Australia ,...
started on the station as host of the night show on March 12, 2010, coinciding with the end of Vega, and the launch of the new Classic Rock 95.3 station.
During its first ACNielsen
ACNielsen
ACNielsen is a global marketing research firm, with worldwide headquarters in New York City. Regional headquarters for North America are located in Schaumburg, Illinois. As of May 2010, it is part of The Nielsen Company.-History:...
ratings survey (No. 8, 2005, covering mid-September to November of that year), Vega 95.3 had failed to attract a significant audience, with a 1.8 percent audience share. However, station management state that the slow take-up was to be expected, claiming the target audience will be slower than some audience groups to try a new station.
In June 2006 http://www.smh.com.au/news/tv--radio/we-dont-talk-any-more/2006/06/03/1148956582643.html the station dropped its "40 years of music" slogan and moved drive-time hosts Rebecca Wilson and Tony Squires to share the breakfast slot with Angela Catterns
Angela Catterns
-Early career:Catterns began her radio career at Lismore's local station 2LM, followed by several years in Orange working at CBN8 TV.She then returned to her native Sydney after working as a sound recordist on a documentary shot in Papua New Guinea....
. The changes were slow in growing market share, with the audience falling to 1.7%(No. 6, 2006.
By the end of 2006, Vega 95.3 had reached their ratings peak to that time, reaching a 2.8% share.
In January 2007, Vega 95.3 expanded its "Vega Variety" positioner to include "the 70s, 80s and the best new songs", and also put out advertisements in the form of billboards and on the side of buses, based around that expanded positioner. It was hoped that it would get more listeners to sample the station.
In the first radio survey of 2007, Vega 95.3 had small increases, reaching 3%.
Throughout 2007 and 2008, vega 95.3 gradually grew its audience. In survey 7/2008, it finally shed its perennial position as the lowest rated commercial FM station in Sydney, passing 2MMM. In survey 8/2008, its audience had increased to 5.7%. In its target age groups, it rated 4th. commercial FM with 7.9% in the 25 to 39 bracket, and 4th. in 40 to 54 with 8.6%.
On the 12th of March 2010, Vega 95.3 ceased transmission after just five years on air and the station was replaced with Classic Rock 95.3, which includes (appropriately enough) a classic rock format.
Announcers
- The More Music Breakfast Show with Anthony Maroon
- Kate Mac
- A Flock of 80s
- Alex Dean
- 2pm 2ups
- The Tom Williams Show
- Barry Bissell’s Cover To Cover
- Nights with Alice CooperAlice CooperAlice Cooper is an American rock singer, songwriter and musician whose career spans more than four decades...
- Classic Albums
- Deep Cuts
Classic Rock Newsroom
At 95.3 FM News happens every hour.- Monique Dews (Breakfast)
- Lisa Herbert (On Holidays)
- Natasha Lee (Filling in for Lisa - Friday mid-morning, Saturday)
- Brooke Munro (Mon-Thurs Mornings, Sunday)
- Leonie Ryan (Drive)
- Ange Anderson (Fill-in)
- Denee Savoia (DMG Radio News Director)
- Jo Abi (Traffic Reporter)
Former Announcers
- Angela CatternsAngela Catterns-Early career:Catterns began her radio career at Lismore's local station 2LM, followed by several years in Orange working at CBN8 TV.She then returned to her native Sydney after working as a sound recordist on a documentary shot in Papua New Guinea....
- Tony SquiresTony SquiresTony Squires is an Australian media personality, currently presenting the sport report on Seven News in Sydney. He is perhaps best known as the presenter of the comic sport news show The Fat, which ran on ABC television from 2000 to 2003....
- Rebecca WilsonRebecca WilsonRebecca Wilson is an Australian media personality, known mainly for her reporting on sport.-Career:Wilson has worked in both the newspaper and television industry for over 20 years...
- Mikey RobinsMikey RobinsMikel Mason "Mikey" Robins is an Australian media personality, comedian and writer. He is best-known for the satirical game show Good News Week, which ran on the ABC and Network Ten between 1996 and 2000, and returned again when the series was resurrected in February 2008.-Personal life/health...
- Jason Staveley
- Trevor Sinclair
- Nathan Hardy
- Jen OldershawJen OldershawJen Oldershaw began as a presenter on Triple J, presenting music shifts. She presented the Morning Show in 1996 and 1997 and Breakfast with Mikey Robins and the Sandman in 1998 before becoming the producer of Merrick and Rosso's drivetime radio show on Triple J during 1999 and 2000.When Merrick &...
- Wendy HarmerWendy HarmerWendy Harmer is an Australian author, writer, radio show host, and comedienne.-Early life and career:...
- Chris North
- Dave Evans
- Bogart Torelli
- Alex Dalrymple
- Jacqui Kassulke