Wayne's Coffee
Encyclopedia
Wayne's Coffee is a Swedish
-based coffee-house chain founded in Stockholm
at Kungsgatan in 1994. The chain grew with locations in several Scandinavian countries as well as further out into the Baltic region
.
Wayne's Coffee has locations operating in the following countries:
, China
, and had 100 shops open in 10 countries by August 2010. Kenneth Hermansson, CEO for the China region said "Starbucks provides fast-food coffee, while we put more effort in brewing coffee, so it tastes much better. You can call it high-quality coffee." He said that the plan was to open more coffee-houses in Beijing with the next one opening in the Silk Market of Beijing. Hermansson also said that 80% of their current customers were Chinese.
The company also opened a second coffee-house in Saudi-Arabia at the Panorama Mall in Riyadh
. The opening event was hosted by the Swedish ambassador to Saudi Arabia, Jan Thesleff. He commented, "Saudi Arabia is the biggest market in the region" with the franchise market expected to grow by 27% per annum.
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
-based coffee-house chain founded in Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
at Kungsgatan in 1994. The chain grew with locations in several Scandinavian countries as well as further out into the Baltic region
Baltic region
The terms Baltic region, Baltic Rim countries, and Baltic Rim refer to slightly different combinations of countries in the general area surrounding the Baltic Sea.- Etymology :...
.
Wayne's Coffee has locations operating in the following countries:
SwedenSwedenSweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....- ChinaChinaChinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
- Finland
FinlandFinland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside... - Russia
RussiaRussia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects... - Estonia
EstoniaEstonia , officially the Republic of Estonia , is a state in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by Lake Peipsi and the Russian Federation . Across the Baltic Sea lies... - Poland
PolandPoland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north... 
DenmarkDenmarkDenmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
NorwayNorwayNorway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
Saudi ArabiaSaudi ArabiaThe Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...
Global
The chain has moved in to the global market place, opening a coffee-house at the Oriental Plaza in BeijingBeijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, and had 100 shops open in 10 countries by August 2010. Kenneth Hermansson, CEO for the China region said "Starbucks provides fast-food coffee, while we put more effort in brewing coffee, so it tastes much better. You can call it high-quality coffee." He said that the plan was to open more coffee-houses in Beijing with the next one opening in the Silk Market of Beijing. Hermansson also said that 80% of their current customers were Chinese.
The company also opened a second coffee-house in Saudi-Arabia at the Panorama Mall in Riyadh
Riyadh
Riyadh is the capital and largest city of Saudi Arabia. It is also the capital of Riyadh Province, and belongs to the historical regions of Najd and Al-Yamama. It is situated in the center of the Arabian Peninsula on a large plateau, and is home to 5,254,560 people, and the urban center of a...
. The opening event was hosted by the Swedish ambassador to Saudi Arabia, Jan Thesleff. He commented, "Saudi Arabia is the biggest market in the region" with the franchise market expected to grow by 27% per annum.