When You Hear Lou, You've Heard It All is a 1977 album by American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 R&B singer Lou Rawls

Lou Rawls

Louis Allen "Lou" Rawls was an American soul, jazz, and blues singer. He was known for his smooth vocal style: Frank Sinatra once said that Rawls had "the classiest singing and silkiest chops in the singing game"...

, released on the Philadelphia International Records

Philadelphia International Records

Philadelphia International Records is a record label founded by writer-producers, Kenneth Gamble and Leon Huff in 1971. It was famous for showcasing the sub-genre of Philadelphia soul music and released a string of worldwide hits during the decade.-History:...

 label. On this album, only four tracks were produced by Gamble & Huff with the remainder shared among other producers. The album's lead single "Lady Love", while only a moderate R&B hit, proved successful in the crossover market, becoming Rawls' last single to enter the top 30 on the Billboard Hot 100

Billboard Hot 100

The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...

. When You Hear Lou, You've Heard It All was well-reviewed and sold respectably, peaking at #13 on the R&B albums chart

Top R&B/Hip-Hop Albums

Top R&B/Hip-Hop Albums is a chart published by Billboard magazine that ranks R&B and hip hop albums based on sales compiled by Nielsen SoundScan. The name of the chart was changed from Top R&B Albums in 1999...

 and #41 pop

Billboard 200

The Billboard 200 is a ranking of the 200 highest-selling music albums and EPs in the United States, published weekly by Billboard magazine. It is frequently used to convey the popularity of an artist or groups of artists...

.

The title of the album is a play on the then current Budweiser

Budweiser (Anheuser-Busch)

Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

 advertising slogan "When you say Budweiser, you've said it all". The Budweiser company had been sponsors of Rawls' live shows in 1976 and 1977, and he could be heard at the time singing on television commercials for the company. (Rawls' 1978 live album Lou Rawls Live includes a short performance of the original "When you say..." jingle.)

Track listing

1. "Lady Love" (Von Gray, Sherman Marshall) – 4:01
2. "I Wish It Were Yesterday" (Bobby Martin, Lee Phillips) – 3:27
3. "One Life to Live" (Kenny Gamble, Leon Huff) – 3:53
4. "Dollar Green" (Bobby Martin) – 3:09
5. "Trade Winds" (Ralph MacDonald
   Ralph MacDonald
   Ralph MacDonald is an American percussionist and song-writer. He joined Harry Belafonte's band at age 17. He wrote the Roberta Flack and Donny Hathaway song "Where is the Love" with songwriting partner William Salter. Probably his best-known composition is the Grover Washington, Jr...
   
   , William Salter) – 3:47
6. "There Will Be Love" (Gamble, Huff) – 4:20
7. "Unforgettable
   Unforgettable (song)
   "Unforgettable" is a popular song written by Irving Gordon. The song's original working title was "Uncomparable". The music publishing company asked Irving to change it to "Unforgettable". The song was published in 1951....
   
   " (Irving Gordon
   Irving Gordon
   Irving Gordon was an American songwriter.-Biography:Irving Gordon was born in Brooklyn, New York. As a child, he studied violin, and after attending public schools in New York City, went to work in the Catskill Mountains at some of the resort hotels in the area...
   
   ) – 3:25
8. "That Would Do It for Me" (Gamble, Huff) – 3:13
9. "I Coulda, Woulda, Shoulda" (Gamble, Huff) – 4:32
10. "Not the Staying Kind" (Michael Burton) – 3:52

Personnel

Lou Rawls – Vocals

Barbara Ingram

Barbara Ingram

Barbara Jane Ingram was an American R&B singer-songwriter, who was active throughout the early 1970s until the mid-late 1980s, enjoying modest success a backup singer for almost two decades.-Career:...

, Carla Benton, Yvette Benson – Backing vocals

Charles Collins – Drums

Michael "Sugarbear" Foreman – Bass

Dennis Harris, Roland Chambers – Guitar

Edward Green, Leon Huff – Keyboards

Davis Cruse – Congas, bongos

Don Renaldo – Strings, horns

Singles

• "Lady Love" (US Pop
  Billboard Hot 100
  The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
  
   #24, US R&B
  Hot R&B/Hip-Hop Songs
  Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...
  
  #21)
• "One Life to Live" (US R&B #32)
• "There Will Be Love" (US R&B #76)