J.H. Whittaker & Sons, Ltd (Whittaker's) is a confectionery

Confectionery

Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...

 manufacturer

Manufacturing

Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...

 specialising in chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 and based in Porirua

Porirua

Porirua is a city in the Wellington Region of New Zealand, immediately north of the city of Wellington, with their central business districts 20 km apart. A large proportion of the population commutes to Wellington, so it may be considered a satellite city. It almost completely surrounds...

, New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

. Whittaker's is the second-biggest chocolate brand in New Zealand, behind Cadbury. The company controls its entire manufacturing process, calling itself a "bean-to-bar" manufacturer, to ensure top-quality products. James Henry Whittaker started the business in Christchurch

Christchurch

Christchurch is the largest city in the South Island of New Zealand, and the country's second-largest urban area after Auckland. It lies one third of the way down the South Island's east coast, just north of Banks Peninsula which itself, since 2006, lies within the formal limits of...

 in 1896 and it was later moved to Wellington

Wellington

Wellington is the capital city and third most populous urban area of New Zealand, although it is likely to have surpassed Christchurch due to the exodus following the Canterbury Earthquake. It is at the southwestern tip of the North Island, between Cook Strait and the Rimutaka Range...

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History

James Henry Whittaker worked in the British confectionery industry at the age of 14 and moved to Christchurch, New Zealand, in 1890. Six years later he started manufacturing chocolate confectionery, selling it direct to customers using horse and van. In 1913, he established a partnership with his two sons, Ronald and James, based in Wellington. The business became a limited liability company in 1937, with third-generation Whittakers still the sole shareholders in the company. In 1992 the company formed J.H. Whittaker Australia Ltd.

The company supports motor and equestrian

Equestrianism

Equestrianism more often known as riding, horseback riding or horse riding refers to the skill of riding, driving, or vaulting with horses...

 sports nationally in New Zealand.

The company's marketing phrases include "A passion for chocolate since 1896" and "Good honest chocolate". In 2011 it was listed as New Zealand's third most trusted brand.

Products

Whittaker's products include:

• Almond Gold
• The Peanut Slab range (Dark Peanut Slab, Peanut, Raisin & Peanut, Super Peanut)
• Family-sized blocks of quality chocolate, such as their unique 72% Cocoa Dark Ghana dark chocolate
• K-Bars
• Coconut Slab

The products are exported from New Zealand to Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 and Singapore

Singapore

Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

 and are also available in some New Zealand shops in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

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