Woman's World is an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 supermarket weekly magazine with a circulation of 1.6 million readers. Generally marketed with other tabloid papers, it concentrates on short stories about popular woman-focused subjects such as weight loss

Weight loss

Weight loss, in the context of medicine, health or physical fitness, is a reduction of the total body mass, due to a mean loss of fluid, body fat or adipose tissue and/or lean mass, namely bone mineral deposits, muscle, tendon and other connective tissue...

 (which is the main headline in nearly every issue, causing some to nickname it "Weight Loss World"), relationship advice and cooking

Cooking

Cooking is the process of preparing food by use of heat. Cooking techniques and ingredients vary widely across the world, reflecting unique environmental, economic, and cultural traditions. Cooks themselves also vary widely in skill and training...

, though also occasionally branches out to do profiles on other notable women in the sciences or academia. It has held the title of most popular newsstand magazine, and continues to be the best-selling women's publication, with sales of 77 million copies in 2004. It competes with smaller magazines such as Woman's Day

Woman's Day

Woman's Day is aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. The magazine edition is one of the "Seven Sisters", a group of women's service magazines....

and Family Circle

Family Circle

Family Circle is an American women's magazine published 15 times a year by Meredith Corporation. It began publication in 1932 as a magazine distributed at supermarkets such as Piggly Wiggly and Safeway. Cowles Magazines and Broadcasting bought the magazine in 1962. The New York Times Company bought...

.

History

The magazine was launched in the United States in 1981 by a European magazine publisher, Heinrich Bauer Verlag of Hamburg, Germany, which set up an American subsidiary, Heinrich Bauer North America in Englewood Cliffs, New Jersey

Englewood Cliffs, New Jersey

Englewood Cliffs is a borough in Bergen County, New Jersey, United States. As of the 2010 census, the borough population was 5,281. The borough houses the world headquarters of CNBC and the American headquarters of Unilever, and is home to both Ferrari and Maserati North America.Englewood Cliffs...

. Woman's World was the company's first American release, and was aimed at a target audience of middle-class moms. The magazine gained rapid popularity, and within ten years had a circulation of 1.5 million readers, generating $15 million USD in annual revenue.
A different magazine with the same name, but with no connection to the current one, was published in the United States 1884-1940.

Format

The magazine is published in a large tabloid newspaper format, with about 60 pages per issue, and approximately 12% of the magazine devoted to advertisements. The cover generally features several headlines for internal articles, along with a picture of an "everyday" woman, showcasing something as a recipe, health/exercise tip, or weight loss success. Occasionally the cover may also feature celebrities.

Subject coverage

According to a profile at magsdirect.com, the content in the magazine as of 2003 broke down into the following categories:

• Features: 32%
• Food and Nutrition: 22%
• Health: 16%
• Home and Gardening: 9%
• Beauty and Grooming: 8%
• Travel: 5%
• Fashion: 4%
• Parenting: 4%

Readership

According to magsdirect.com:

• Women: 95%
• Men: 5%
• Median age: 46
• Median household income: $50,192
• Employed: 66%
• Employed fulltime: 51%
• Working mother: 32%
• Married: 60%
• Children in household: 47%
• Average age of children: 9.5