Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893 and markets the gum as its classic brand, although the company's brand Juicy Fruit

Juicy Fruit

Juicy Fruit is a brand of chewing gum made by the Wm. Wrigley Jr. Company, a U.S. company that since 2008 has been a subsidiary of the privately-held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in...

 has been on the market slightly longer. As the name implies the gum is flavored with the spearmint

Spearmint

Mentha spicata syn. M. cordifolia is a species of mint native to much of Europe and southwest Asia, though its exact natural range is uncertain due to extensive early cultivation. It grows in wet soils...

 plant.

Although the chewing gum was pulled out of the market during the second world war, Wrigley's launched a successful campaign to keep it in the minds of customers.

In 2004, it was relaunched in the US and UK with the slogan "even better, longer lasting".

The gum contains the food preservative BHT

Butylated hydroxytoluene

Butylated hydroxytoluene , also known as butylhydroxytoluene, is a lipophilic organic compound that is primarily used as an antioxidant food additive as well as an antioxidant additive in cosmetics, pharmaceuticals, jet fuels, rubber, petroleum products, electrical transformer oil, and embalming...

, a suspected carcinogen

Carcinogen

A carcinogen is any substance, radionuclide, or radiation that is an agent directly involved in causing cancer. This may be due to the ability to damage the genome or to the disruption of cellular metabolic processes...

. Despite it not being a sugarless gum, Wrigley's replaced some of the sugar with aspartame

Aspartame

Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...

 and Ace K, both artificial sweeteners. The gum was traditionally grey/beige in color, almost the same color as Juicy Fruit and Doublemint

Doublemint

Doublemint is a flavor of chewing gum made by the Wrigley Company. It was launched in the United States in 1914, and has had variable market share since that time....

. Recently, the gum has been colored green.

External links

• Wrigley's Official website