Sourced

• Drew Barrymore: Eddie Vedder said something like, "The more you're known as a personality, the less you're accepted as an entertainer."
  Edward Norton: I would agree with that. On the other hand, I hate the "dark prince" act that some actors put on when they're doing publicity. If it's for real, if you're really a dark prince, then don't sit down with an interviewer and act like a dark prince. I don't necessarily love doing these things, but once you've agreed to do them, I think you ought to get on board.
  • Interview by Drew Barrymore (Interview Magazine - April 1996)