10 My Me
Encyclopedia
is Japanese pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

 girl group Morning Musume
Morning Musume
, sometimes referred to as is a Japanese idol girl group, whose act generally revolves around singing and dancing to upbeat melodies. They are the lead group of Hello! Project, which is managed and produced by Tsunku, who composes nearly all the lyrics and melodies of their songs...

's tenth studio album. It was released March 17, 2010 in both a regular and limited edition. The normal edition came with a photocard, depicting a similar picture to the limited edition cover. The limited edition was packaged with a bonus DVD and had a different, black cover. The title of the album is a pun: "10 My Me" is read as in Japanese, which literally means "tenth album". The album contains vocals from former member Koharu Kusumi
Koharu Kusumi
, is a former J-pop singer and voice actress, and currently a model. She joined Morning Musume as the only seventh generation member and as the youngest soloist to debut in Hello! Project, being only twelve years old when she joined. Before she joined Morning Musume, she was the captain of her...

 who graduated from the group in December 2009; she is not credited.

Writing and development

On December 30, 2009, along with the announcement of then-forthcoming release of their forty-second single, "Onna ga Medatte Naze Ikenai
Onna ga Medatte Naze Ikenai
is the 42nd single by Hello! Project unit Morning Musume. The single was released on February 10, 2010 with three limited edition releases as well as the normal edition– "A", "B" and "C"– all of which contained a different DVD. All four editions also contained a special card with a...

", it was also announced that the group would be releasing their tenth studio album on March 17, 2010. According to Tsunku, "Genki Pikappika!" was originally chosen as the opening track for the album; however, he felt that "Moonlight Night (Tsukiyo no Ban da yo)" was a better choice.
The Chinese version of "Ame no Furanai Hoshi de wa Aisenai Darō?" was included in the album as a chance to give the two Chinese members, Junjun and Linlin, a chance to shine and challenge the other members.

Singles

"Shōganai Yume Oibito
Shōganai Yume Oibito
- Featured lineup :* 5th generation: Ai Takahashi, Risa Niigaki* 6th generation: Eri Kamei, Sayumi Michishige, Reina Tanaka* 7th generation: Koharu Kusumi* 8th generation: Aika Mitsui, Junjun, LinlinShōganai Yume Oibito Vocalists...

" was released as the album's lead single in Japan on May 13, 2009 and topped the Oricon
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan. It started as , which was founded by Sōkō Koike in November 1967 and became known for its music charts. Oricon Inc...

 single chart. This became their first number-one single since 2006's "Aruiteru
Aruiteru
is the thirty-first single of J-pop idol group Morning Musume, released on November 8, 2006. "Aruiteru" sold approximately 55,694 copies and reached number one in both the daily and weekly Oricon charts....

" and extended their record for having the most number-one singles for a female group.

The second single was "Nanchatte Ren'ai", released on August 12, 2009, nearly 3 months after the release of "Shōganai Yume Oibito". It debuted at number-two on the Oricon single chart. This made them the second group to have forty Top 10 singles since their debut after Japanese pop boy band SMAP
SMAP
SMAP is a Japanese boy band formed by Johnny & Associates. While originally consisting of six members, the current group members are Masahiro Nakai, Takuya Kimura, Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori...

, who accomplished this feat back in October 2006.

The third single, "Kimagure Princess
Kimagure Princess
is the 41st single by Hello! Project unit Morning Musume. The single was released on October 28, 2009 and will be used as the ending theme for TV Tokyo's show, "The Gyakuryū Researchers". It will also be the last single featuring Morning Musume's seventh generation member Koharu Kusumi. The Single...

", was released on October 28, 2009 and would be the last single for Koharu Kusumi, who joined the group as the only seventh generation member in 2005. "Kimagure Princess" debuted at number four on the Oricon charts.

"Onna ga Medatte Naze Ikenai
Onna ga Medatte Naze Ikenai
is the 42nd single by Hello! Project unit Morning Musume. The single was released on February 10, 2010 with three limited edition releases as well as the normal edition– "A", "B" and "C"– all of which contained a different DVD. All four editions also contained a special card with a...

" was the last single from the album, released on February 10, 2010. The single debuted at number five on the charts.

Promotion

In order to promote the album, Morning Musume appeared on various TV shows such as, Samma no Mamma, MuJack, and Waratte Iitomo
Waratte Iitomo
is a Japanese variety show aired every weekday on Fuji TV. The show is hosted by Tamori and has run since 1982. The show is produced in the Studio Alta building located in Shinjuku, Tokyo...

. The group appeared at a 3D fashion concert and performed their 2000 hit song "Ren'ai Revolution 21". Risa Niigaki
Risa Niigaki
is a fifth generation member and current leader of the Japanese pop group Morning Musume. She joined Morning Musume in 2001 along with Ai Takahashi, Asami Konno and Makoto Ogawa. She grew up in Yokohama after moving there at age six. As of 2009, she was the longest-serving sub-leader of Morning...

 and Aika Mitsui
Aika Mitsui
is a member of the J-pop group Morning Musume, joining as a member of the eighth generation from the audition in Japan during December 2006. Mitsui's audition process was documented during the late 2006 episodes of Hello! Morning...

 also worked part-time as cashiers for two hours at Tower Records
Tower Records
Tower Records was a retail music chain that was based in Sacramento, California. It currently exists as an international franchise and an online music store....

 in Shibuya
Shibuya, Tokyo
is one of the 23 special wards of Tokyo, Japan. As of 2008, it has an estimated population of 208,371 and a population density of 13,540 persons per km². The total area is 15.11 km²....

 on the day of the album's release. The album was further promoted by their spring concert tour, titled Pikappika!, which began on March 19, 2010.

Track listing

Chart performance

On the day of its release, 10 My Me debuted at number seven on the Oricon
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan. It started as , which was founded by Sōkō Koike in November 1967 and became known for its music charts. Oricon Inc...

 daily chart. At the end of the week, the album debuted at number nine on the weekly chart with 12,103 copies sold.

Charts

Chart (2010) Peak
position
Oricon
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan. It started as , which was founded by Sōkō Koike in November 1967 and became known for its music charts. Oricon Inc...

 Daily Chart
7
Oricon Weekly Chart 9
Billboard
Billboard charts
The Billboard charts tabulate the relative weekly popularity of songs or albums in the United States. The results are published in Billboard magazine...

 Japan Top Charts
15

Personnel

  • Akiko – Hair & make-up
  • Kazuyoshi Araki – A&R
  • Yutaka Asahina – Producer's assistant
  • Shirohide Azuma – Art direction & design
  • Misako Fukuda – Sales promotion
  • Shin Hashimoto – Label manager
  • Miyuki Ito – Promotion
  • Junjun – Vocal
  • Koji Kamada – Director
  • Eri Kamei
    Eri Kamei
    was a member of the Japanese pop group Morning Musume. She joined in late 2003 as a sixth generation member along with Miki Fujimoto, Sayumi Michishige, and Reina Tanaka. She graduated on December 15, 2010 in Yokohama Arena along with Junjun and Linlin....

     – vocal
  • Kazuhito Kawata – sales promotion
  • Ayaka Kitayama – Producer's assistant
  • Shinnosuke Kobayashi – Recording coordination
  • Koharu Kusumi
    Koharu Kusumi
    , is a former J-pop singer and voice actress, and currently a model. She joined Morning Musume as the only seventh generation member and as the youngest soloist to debut in Hello! Project, being only twelve years old when she joined. Before she joined Morning Musume, she was the captain of her...

     (uncredited) – vocal
  • Linlin – vocal
  • Yasuji Yasman Maeda – Mastering engineer
  • Kazumi Matsui – Recording engineer
  • Sayumi Michishige
    Sayumi Michishige
    is a sixth generation member of the J-pop group Morning Musume and has the third longest tenure of any member in the group ....

     – vocal, backing vocal
  • Aika Mitsui
    Aika Mitsui
    is a member of the J-pop group Morning Musume, joining as a member of the eighth generation from the audition in Japan during December 2006. Mitsui's audition process was documented during the late 2006 episodes of Hello! Morning...

     – vocal
  • Shuhei Miyachi – promotion
  • Yoji Mochida – Artist producer
  • Tomoko Nakamura – promotion
  • Risa Niigaki
    Risa Niigaki
    is a fifth generation member and current leader of the Japanese pop group Morning Musume. She joined Morning Musume in 2001 along with Ai Takahashi, Asami Konno and Makoto Ogawa. She grew up in Yokohama after moving there at age six. As of 2009, she was the longest-serving sub-leader of Morning...

     – vocal
  • Kōichi Nishikata – Chief producer
  • Yusuke Ogawa – Assistant engineer
  • Toshiya Ohta – hair & make-up

  • Haruka Okayasu – promotion
  • Makoto Okuguchi – photographer
  • Yuichi Otsubo – recording engineer
  • Mitsuhiro Sagara – producer's management
  • Hiroharu Saito – hair & make-up
  • Yasuhiro Saito – Art direction & design
  • Yukina Saito – Management
  • Yukio Seto – Label producer
  • Maki Shoji – Promotion desk
  • Hiromi Sugusawa – Sales promotion desk
  • Takauki Suzuki – management
  • Ai Takahashi
    Ai Takahashi
    is a Japanese pop singer formerly associated with Hello! Project, and best known as leader of Morning Musume and Hello!Project until 2011, and former member of its popular subgroup, Mini Moni...

     – vocal, backing vocal
  • Satoru Takase – Stylist
  • Sho Takimoto – art direction & design
  • Reina Tanaka
    Reina Tanaka
    is one of the sixth generation members of the J-pop group Morning Musume. Her professional first name is spelled in hiragana to distinguish her from the Japanese actress Rena Tanaka, whose name is spelled using the same kanji , who is similarly from Fukuoka Prefecture.- Biography :Tanaka auditioned...

     – vocal
  • Tsunku
    Tsunku
    , better known professionally as , is a prolific Japanese record producer, songwriter, and vocalist.He is best known for having two major roles in the Japanese music landscape: first as the lead singer of the popular rock group Sharam Q, and now as the producer, primary composer, lyricist and main...

     – Record producer
    Record producer
    A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

    , writer, composer
  • Shiina Ueki – A&R coordination desk
  • Nobuyasu Umemoto – producer's management
  • Ryo Wakizaka – recording engineer
  • Chihiro Watanabe – promotion
  • Eito Watanabe – hair & make-up
  • Atsushi Yamaguchi – assistant engineer
  • Naoki Yamazaki – Executive producer
    Executive producer
    An executive producer is a producer who is not involved in any technical aspects of the film making or music process, but who is still responsible for the overall production...

  • Takeshi Yanagisawa – recording engineer
  • Sayaka Yoshida – promotion desk

Release history

Region Date Label Format Catalog
Japan Zetima
Zetima
is a Japanese record label owned by Up-Front Works, a Japanese entertainment management company. The label is handled by Epic Records, a division of Sony Music Entertainment Japan. Outside Japan the label is most famous for releasing music by several participants in Hello! Project, the most famous...

CD EPCE-5699
CD+DVD
DualDisc
DualDisc was a type of double-sided optical disc product developed by a group of record companies including EMI Music, Universal Music Group, Sony/BMG Music Entertainment, Warner Music Group, and 5.1 Entertainment Group and later under the aegis of the Recording Industry Association of America...

EPCE-5697~8
Taiwan Forward Music CD 10-20677-1
CD+DVD 10-20677
South Korea M.net Media CD CMAC-9492
CD+DVD CMAC-9491
United States April 10, 2010 Japan Files CD JF-1021

External links

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