1Malaysia
Encyclopedia
1Malaysia is an on-going programme designed by Malaysian Prime Minister Najib Tun Razak
on September 16, 2010, calling for the cabinet, government agencies, and civil servants to more strongly emphasize ethnic harmony, national unity, and efficient governance.
.
Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun Razak
introduced a series of KPIs in order to measure and improve the efficiency and quality of government services as well as realizing the 1Malaysia concept. Najib said that KPIs were implemented to ensure “the people’s satisfaction...whether they are satisfied with our service, whether we have solved their problems.”
Najib's announcement of the KPI effort was generally well-received. Deputy Prime Minister Tan Sri Muhyiddin Yassin said the KPI formula was a yardstick against which the people could measure the performance of Najib and the government. He said the KPIs would provide motivation for every minister to perform well.
The KPIs provide a mechanism for the evaluation of ministries and other government agencies including performance reviews carried out every six months. Each ministry has been required to establish specific KPIs including that focus on policy outcomes over the traditional emphasis on inputs typically found in government performance assessments and planning. KPIs include detailed job descriptions and goals for ministers, deputy ministers, and some other senior government officials.
Najib has identified six major policy areas in which KPIs will play an especially important role in improving the effectiveness of the Malaysian government. These are known as National Key Result Areas (NKRAs). The NKRAs include crime prevention, reducing government corruption, increased access to quality education, improvements in the standard of living for low income groups, upgrades to rural infrastructure, and improvements in public transportation.
Najib also introduced a new cabinet position to support the Unity and Performance Minister in implementing the KPI system. Idris Jala, the former CEO of Malaysia Airlines, was appointed Minister Without a Portfolio and CEO of Performance Management and Delivery Unit (Pemandu), to work with Dr. Koh Tsu Koon
in training over 500 government officers to implement the KPI system. As CEO of Pemandu Idris will support the work of Koh, who is the minister in charge of National Unity and Performance Management.
Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara
(BTN) to use its courses and seminars to educate present and future civil servants, politicians, and community leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, “We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.”
Radio Television Malaysia (RTM) and private television channels have incorporated ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from different ethnicities is one of the methods uses to promote national unity.
on the sheer waste of money involved and that Tricubes previously was in financial difficulty. After the public outcry Najib had to backtrack stating that this was a private sector initiative and that acceptance of the email accounts was voluntary. Protests has been organised against the project on Facebook
and parodied on a website.
in Kuala Lumpur
. The franchise was aimed at allowing the low income group to obtain cheaper groceries and lightening their burden besides bringing Malaysians closer to the significance of 1 Malaysia. Complaints have been made regarding the claims that the groceries sold in at KR1M were more expensive compared to those sold in hypermarkets around Malaysia. There have been allegations of poor product quality in its product line, namely children's milk powder, jams and oyster sauce.
Prime Minister Najib said that 1Malaysia Youth Fund reflected the government's commitment to empowering young people. "The scope and the projects should address three criteria – focus on nurturing unity in Malaysia, have a multiplier effect on the general community, and be led by young people. The objective is to encourage youths to use their imagination to the fullest. We want them to be creative and innovative. Maybe their ability may exceed our expectations and maybe they can do something which has not been thought of by us,” said Najib.
to seek further clarification on the policy, as they feared that his 1Malaysia would undermine Malay or Bumiputera rights in favour of minorities in Malaysia.
, the leader of Malaysia's opposition, was censured by Malaysia's parliament for remarks he made during a press conference in parliament on 30 March 2010. Previously Anwar claimed to have documents linking 1Malaysia, One Israel
, and the public relations firm APCO but initially refused to allow access to the documents when challenged It is against Malaysia's foreign policy to have any dealings with Israel and the appointment of APCO has deeply angered the sensitivities of the Muslims in the country, who wanted Najib to terminate the contract with the company. Najib has however refused to do so and has instead entered into a fresh contract with APCO worth hundreds of millions. The Malaysian government and APCO have both strongly denied Anwar's allegations. The censure motion passed by the House of Representatives referred Anwar's case to the Rights and Privileges Committee which will recommend a punishment for approval by the full chamber. Such punishment could include being banned from parliament. Anwar has retaliated by producing the two documents to back up his statements and refute the government's denials. It was announced that Anwar was to be suspended from parliament by the Parliamentary Rights and Privileges Committee based solely by a contents of a letter by APCO without him being able to put up a defence for himself. On December 16, 2010 Anwar and three opposition MPs, Karpal Singh
, Azmin Ali
and Sivarasa Rasiah
were suspended from parliament without any debate being put forward. Anwar has blamed APCO Worldwide for his and his fellow opposition parliamentarian's suspensions.
Najib Tun Razak
Dato' Sri Haji Mohd Najib bin Tun Haji Abdul Razak is the sixth, and since 2009, Prime Minister of Malaysia. He previously held the post of Deputy Prime Minister from 7 January 2004 until he succeeded Tun Abdullah Ahmad Badawi as Prime Minister on 3 April 2009. Najib is President of the United...
on September 16, 2010, calling for the cabinet, government agencies, and civil servants to more strongly emphasize ethnic harmony, national unity, and efficient governance.
Logo and slogan
An official logo and slogan has been introduced along with the launch of 1Malaysia concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang flag and the word Malaysia. The government has spent RM38 million to promote Prime Minister Najib Abdul Razak’s 1Malaysia concept in 2010, said Deputy Minister in the Prime Minister’s Department T Murugiah.Slogan
| Year | Theme |
|---|---|
| 2009 | Rakyat Didahulukan, Pencapaian Diutamakan (People First, Performance Now) |
| 2010 | Menjana Transformasi (Generating Transformation) |
| 2011 | Transformasi Berjaya, Rakyat Sejahtera (Transformation Successful, People Prosperous) |
Ideology
1Malaysia stresses national unity and ethnic tolerance. The 2010 values of 1Malaysia as articulated by Najib Razak are perseverance, a culture of excellence, acceptance, loyalty, education, humility, integrity, and meritocracyMeritocracy
Meritocracy, in the first, most administrative sense, is a system of government or other administration wherein appointments and responsibilities are objectively assigned to individuals based upon their "merits", namely intelligence, credentials, and education, determined through evaluations or...
.
Public policy
Improving government efficiency is an important aspect of 1Malaysia. The use of Key Performance Indicators (KPIs), metrics and targets more typically used in private business, and National Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort.Najib says, "The government is committed to carrying out a transformation programme as its main agenda based on approaches and philosophy of 1Malaysia -- people first, performance now."Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun Razak
Najib Tun Razak
Dato' Sri Haji Mohd Najib bin Tun Haji Abdul Razak is the sixth, and since 2009, Prime Minister of Malaysia. He previously held the post of Deputy Prime Minister from 7 January 2004 until he succeeded Tun Abdullah Ahmad Badawi as Prime Minister on 3 April 2009. Najib is President of the United...
introduced a series of KPIs in order to measure and improve the efficiency and quality of government services as well as realizing the 1Malaysia concept. Najib said that KPIs were implemented to ensure “the people’s satisfaction...whether they are satisfied with our service, whether we have solved their problems.”
Najib's announcement of the KPI effort was generally well-received. Deputy Prime Minister Tan Sri Muhyiddin Yassin said the KPI formula was a yardstick against which the people could measure the performance of Najib and the government. He said the KPIs would provide motivation for every minister to perform well.
The KPIs provide a mechanism for the evaluation of ministries and other government agencies including performance reviews carried out every six months. Each ministry has been required to establish specific KPIs including that focus on policy outcomes over the traditional emphasis on inputs typically found in government performance assessments and planning. KPIs include detailed job descriptions and goals for ministers, deputy ministers, and some other senior government officials.
Najib has identified six major policy areas in which KPIs will play an especially important role in improving the effectiveness of the Malaysian government. These are known as National Key Result Areas (NKRAs). The NKRAs include crime prevention, reducing government corruption, increased access to quality education, improvements in the standard of living for low income groups, upgrades to rural infrastructure, and improvements in public transportation.
Najib also introduced a new cabinet position to support the Unity and Performance Minister in implementing the KPI system. Idris Jala, the former CEO of Malaysia Airlines, was appointed Minister Without a Portfolio and CEO of Performance Management and Delivery Unit (Pemandu), to work with Dr. Koh Tsu Koon
Koh Tsu Koon
Tan Sri Dr. Koh Tsu Koon is a Malaysian politician. He was the Chief Minister of Penang from 1990 to 2008 and is currently a member of the Dewan Negara, the upper house of the Malaysian Parliament...
in training over 500 government officers to implement the KPI system. As CEO of Pemandu Idris will support the work of Koh, who is the minister in charge of National Unity and Performance Management.
National campaign
The 1Malaysia concept is being promoted through a wide range of great activities.Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara
Biro Tata Negara
Biro Tata Negara is an agency of the Malaysian government in the Prime Minister's Department. It was established in 1974 as the Youth Research Unit under the Youth Ministry, but was renamed and transferred in 1981...
(BTN) to use its courses and seminars to educate present and future civil servants, politicians, and community leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, “We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.”
Radio Television Malaysia (RTM) and private television channels have incorporated ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from different ethnicities is one of the methods uses to promote national unity.
1Malaysia clinics
Prime Minister Najib's Budget 2010 includes funding for 50 medical clinics to provide basic medical services for illnesses and injuries such as fever, cough, colds, wounds and cuts, diabetes, and hypertension. Malaysia citizens are charged RM1 for treatment and medication. Non-citizens are charged RM15.1Malaysia email
It was announced that the RM50 million contract was awarded to a company called Tricubes Bhd to run the 1Malaysia e-mail project as part of the government's social networking project in which free email accounts would be given to the public to communicate with the government. There has been criticism by the public and the opposition Pakatan RakyatPakatan Rakyat
Pakatan Rakyat or PR is an informal Malaysian political coalition. It currently controls four state governments while in opposition to the ruling Barisan Nasional at the federal level....
on the sheer waste of money involved and that Tricubes previously was in financial difficulty. After the public outcry Najib had to backtrack stating that this was a private sector initiative and that acceptance of the email accounts was voluntary. Protests has been organised against the project on Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
and parodied on a website.
1Malaysia grocery stores
In 2011, the 1Malaysia franchise was branched off into a grocery store franchise going by the name Kedai Rakyat 1Malaysia (KR1M), with the first store being located at the Kelana Jaya Line Light Rail Transit(LRT)stationKelana Jaya LRT station
Kelana Jaya LRT station is a light rail station on the Kelana Jaya Line. It is the western terminus for passenger services on the line. The line extends further to the maintenance depot in Lembah Subang....
in Kuala Lumpur
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...
. The franchise was aimed at allowing the low income group to obtain cheaper groceries and lightening their burden besides bringing Malaysians closer to the significance of 1 Malaysia. Complaints have been made regarding the claims that the groceries sold in at KR1M were more expensive compared to those sold in hypermarkets around Malaysia. There have been allegations of poor product quality in its product line, namely children's milk powder, jams and oyster sauce.
1Malaysia Foundation
The 1Malaysia Foundation (Y1M) Foundation was established in 2009 to promote and develop the idea of 1Malaysia. Y1M works to coordinate and supplement government and private-sector activities related to 1Malaysia. Chairman of the Y1M Board of Trustees, Dr Chandra Muzaffar said, "Y1M is planning to expand and strengthen the commitment from all Malaysians towards national unity through various activities to increase public awareness and community development."1Malaysia Youth Fund
The 1Malaysia Youth Fund was launched in order to provide financial support for young people to undertake creative projects that nurture national unity. RM20 million was allocated for the fund under Malaysia's budget passed in 2010. The fund was proposed by the Barisan Nasional Youth Lab.Prime Minister Najib said that 1Malaysia Youth Fund reflected the government's commitment to empowering young people. "The scope and the projects should address three criteria – focus on nurturing unity in Malaysia, have a multiplier effect on the general community, and be led by young people. The objective is to encourage youths to use their imagination to the fullest. We want them to be creative and innovative. Maybe their ability may exceed our expectations and maybe they can do something which has not been thought of by us,” said Najib.
Interpretation
A year after the concept's introduction, Mahathir Mohammad reportedly said he "still doesn't understand (masih tidak faham)" the concept. Almost two years later, the public similarly, based on an opinion poll in July 2010, were wary of the concept. In particular, the non-Malays surveyed, according to The Malaysian Insider, "were almost split on the Najib administration's national unity agenda with 46 per cent of the respondents believing that the 1Malaysia concept is only a political agenda to win the non-Malay votes," and "only 39 per cent of the non-Malays believed that the concept introduced by Najib after he took over the government was a sincere effort to unite all races in Malaysia".Bumiputera rights
Prime Minister Najib's efforts to liberalise government policies and create a more open policy towards all races with 1Malaysia led Malay rights group PerkasaPerkasa
Pertubuhan Pribumi Perkasa Malaysia or Perkasa is a non-governmental Malay Supremacy organization that was formed by Ibrahim Ali in the aftermath of the Malaysian general elections in 2008...
to seek further clarification on the policy, as they feared that his 1Malaysia would undermine Malay or Bumiputera rights in favour of minorities in Malaysia.
Anwar Ibrahim's suspension from parliament
On 22 April 2010 Anwar IbrahimAnwar Ibrahim
Anwar bin Ibrahim is a Malaysian politician who served as Malaysian Deputy Prime Minister from 1993 to 1998. Early in his career, Anwar was a close ally of Prime Minister Mahathir bin Mohamad but subsequently emerged as the most prominent critic of Mahathir's government.In 1999, he was sentenced...
, the leader of Malaysia's opposition, was censured by Malaysia's parliament for remarks he made during a press conference in parliament on 30 March 2010. Previously Anwar claimed to have documents linking 1Malaysia, One Israel
One Israel
One Israel was an alliance of the Labor Party, Meimad and Gesher created to run for the 1999 Knesset elections.-Background:One Israel was formed by Labor leader Ehud Barak in the run-up to the 1999 elections with the aim of making Labor appear more centrist and to reduce its secularist and elitist...
, and the public relations firm APCO but initially refused to allow access to the documents when challenged It is against Malaysia's foreign policy to have any dealings with Israel and the appointment of APCO has deeply angered the sensitivities of the Muslims in the country, who wanted Najib to terminate the contract with the company. Najib has however refused to do so and has instead entered into a fresh contract with APCO worth hundreds of millions. The Malaysian government and APCO have both strongly denied Anwar's allegations. The censure motion passed by the House of Representatives referred Anwar's case to the Rights and Privileges Committee which will recommend a punishment for approval by the full chamber. Such punishment could include being banned from parliament. Anwar has retaliated by producing the two documents to back up his statements and refute the government's denials. It was announced that Anwar was to be suspended from parliament by the Parliamentary Rights and Privileges Committee based solely by a contents of a letter by APCO without him being able to put up a defence for himself. On December 16, 2010 Anwar and three opposition MPs, Karpal Singh
Karpal Singh
Karpal Singh is a Malaysian lawyer and politician, who has been the Member of Parliament for the neighbourhood of Bukit Gelugor in the state of Penang since 2004...
, Azmin Ali
Mohamed Azmin Ali
Mohamed Azmin bin Ali is a Malaysian politician and currently the Member of Parliament for the Gombak as well as assemblyman for Bukit Antarabangsa in the Selangor State Assembly...
and Sivarasa Rasiah
Sivarasa Rasiah
Sivarasa Rasiah ,or also known as R.Sivarasa is a prominent Malaysian politician, lawyer and human rights activist. He is co-founder of Suara Rakyat Malaysia or Suaram and vice-president of the opposition Parti Keadilan Rakyat...
were suspended from parliament without any debate being put forward. Anwar has blamed APCO Worldwide for his and his fellow opposition parliamentarian's suspensions.