2ist is an American fashion label that makes men's underwear. The company was founded in 1991 and is headquartered in New York City.

History

2^(x)ist was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2^(x)ist is Jason Scarlatti. The 2^(x)ist headquarters is located in midtown Manhattan

Midtown Manhattan

Midtown Manhattan, or simply Midtown, is an area of Manhattan, New York City home to world-famous commercial zones such as Rockefeller Center, Broadway, and Times Square...

in New York City. It should be noted that it is not pronounced "two-ex-ist" but in fact "exponentialist".

Ranges

Shapes of 2^(x)ist underwear include the No-Show Brief, the No-Show Trunk, the Square-Cut Tank, the Tank Top, the Sport Brief, the Contour Pouch Brief, the V-Neck T-Shirt, the Deep V-Neck T-Shirt, the Crewneck T-Shirt, the Jock Strap, the Y-Back Thong, the Boxer Brief, and the Knit Boxer.

2^(x)ist releases multiple underwear collections per year, coinciding with the Spring and Fall fashion calendar. Beginning in Spring 2012, 2(x)ist will launch Men's Swimwear.