The 2007 Osama bin Laden video originally appeared in a banner ad

Web banner

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser...

 on an Islamic militant website regularly used by Al-Qaeda

Al-Qaeda

Al-Qaeda is a global broad-based militant Islamist terrorist organization founded by Osama bin Laden sometime between August 1988 and late 1989. It operates as a network comprising both a multinational, stateless army and a radical Sunni Muslim movement calling for global Jihad...

 on September 6, 2007. The ad carried a picture of Osama bin Laden

Osama bin Laden

Osama bin Mohammed bin Awad bin Laden was the founder of the militant Islamist organization Al-Qaeda, the jihadist organization responsible for the September 11 attacks on the United States and numerous other mass-casualty attacks against civilian and military targets...

 and the logo of Al-Qaeda's media production company, As-Sahab

As-Sahab

The As-Sahab Foundation for Islamic Media Publication , is the media production house of al-Qaeda, used to relay the organization's views to the world...

. An accompanying translated message read "Soon, with the permission of God, a new visual tape, the Sheikh, the Lion, Osama bin Laden. May God protect him."

The timing of the video's release coincided with the sixth anniversary of the September 11 attacks on the United States.