2011 ASTRA Awards
Encyclopedia
The 9th Annual ASTRA Awards is an upcoming event to be held on Thursday, 21 July 2011 at the Sydney Theatre
. The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney
, on 29 March 2011.
of the Premier Media Group
.
Sydney Theatre
Sydney Theatre is a theatre in Sydney, New South Wales, Australia. Sydney Theatre seats up to 896 people and is part of the Sydney Theatre Company....
. The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
, on 29 March 2011.
ASTRA Pioneer Award
The second annual ASTRA Pioneer Award was presented to David Malone, CEOChief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
of the Premier Media Group
Premier Media Group
Premier Media Group is a 50/50 joint venture of News Corporation and Consolidated Media Holdings and is Australia’s leading sports producer and broadcaster...
.
Platform Marketing
| Award | Campaign | Recipient | Finalists | Ref. |
|---|---|---|---|---|
| Most Outstanding Marketing Campaign – Subscription Sales |
|
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| Most Outstanding Marketing Campaign – Subscriber Retention/Extension |
Austar Austar is an Australian telecommunications company. Its main business activity is Subscription Television but it is also involved with internet access and mobile phones... ) Austar Austar is an Australian telecommunications company. Its main business activity is Subscription Television but it is also involved with internet access and mobile phones... ) |
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| Most Outstanding Use of Subscription Television Medium for a Consumer Advertising Campaign |
Channel V Australia Channel [V] Australia is an Australian subscription television music channel, and also the newest Channel [V] channel. It is available on Foxtel, Optus TV and Austar satellite and cable services... ])) Nivea Nivea is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsion as a skin cream with Eucerit, the first stable emulsion... Visage and Australia's Next Top Model, Series 6 Australia's Next Top Model, Cycle 6 The sixth cycle of Australia's Next Top Model is an Australian reality television program which is broadcasted on the Australian subscription television channel, FOX8. The cycle premiered on 20 July 2010. Auditions were held on 16–24 January 2010 across Australia in six cities... (Multi Channel Network & OMD Fuse (Fox8 FOX8 Fox8 is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms... )) |
Program and Channel Promotion
| Award | Promotion | Recipient | Finalists | Ref. |
|---|---|---|---|---|
| Best On-Air Program Promotion |
|
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| Most Outstanding Channel Image Spot |
Sci Fi Channel (Australia) Sci Fi Channel is an Australian subscription channel that airs science fiction, fantasy and related programs. It is available on Foxtel, Austar and Optus Television's subscription platforms. It is currently the only Sci Fi channel worldwide to keep the Saturn logo.-Shows:Sci Fi currently airs... )) 2010 Winter Olympics The 2010 Winter Olympics, officially the XXI Olympic Winter Games or the 21st Winter Olympics, were a major international multi-sport event held from February 12–28, 2010, in Vancouver, British Columbia, Canada, with some events held in the suburbs of Richmond, West Vancouver and the University... (Foxtel Foxtel Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation.... ) BBC Knowledge (Worldwide) BBC Knowledge is an international television channel showcasing factual and non-fiction entertainment programming from the BBC and independent UK production houses. Wholly owned by BBC Worldwide, it is not related to the previous channel known as BBC Knowledge, an early digital channel which closed... ) |
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| Best PR/Communications Campaign |
Bear Grylls Edward Michael "Bear" Grylls is an English adventurer, writer and television presenter. He is best known for his television series Man vs. Wild, known as Born Survivor in the United Kingdom... (Discovery Channel)) Grand Designs Australia Grand Designs Australia is an Australian spin-off of the British series. The show documents people who attempt to build a custom-designed house and the challenges they face. It is aired on the The LifeStyle Channel and is hosted by architect, Peter Maddison... (The LifeStyle Channel The LifeStyle Channel LifeStyle is an Australian television channel. The channel launched on 1 September 1997. The channel has an emphasis on contemporary lifestyle interests... ) Great Migrations Great Migrations is a seven-episode nature documentary television miniseries that airs on the National Geographic Channel, featuring the great migrations of animals across the globe. This is truly one of the greatest pieces of nature documentary there is. The producer, David Hamlin, has won 3... Launch (National Geographic Channel National Geographic Channel (Australia) National Geographic Channel Australia and New Zealand is a subscription television network that features documentaries produced by the National Geographic Society... ) |
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| Best Off-Air Program Promotion |
ZingZillas ZingZillas is a television programme aimed at young children, broadcast on the BBC pre-school channel CBeebies.-Overview:ZingZillas is a music show aimed at the under sixes.... Series Launch (CBeebies CBeebies CBeebies is the brand used by the BBC for programming aimed at children 6 years and under. It is used as a themed strand in the UK on terrestrial television, as a separate free-to-air domestic British channel and used for international varients supported by advertising, subscription or both... )) Cartoon Network (Australia) Cartoon Network is a cable and satellite television channel created by Turner Broadcasting, a unit of Time Warner which primarily shows animated programming.The Australian version is available on Pay TV... ) The LifeStyle Channel LifeStyle is an Australian television channel. The channel launched on 1 September 1997. The channel has an emphasis on contemporary lifestyle interests... ) Channel V Australia Channel [V] Australia is an Australian subscription television music channel, and also the newest Channel [V] channel. It is available on Foxtel, Optus TV and Austar satellite and cable services... ]) |
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| Best Marketing Campaign Under $50,000 |
Cartoon Network (Australia) Cartoon Network is a cable and satellite television channel created by Turner Broadcasting, a unit of Time Warner which primarily shows animated programming.The Australian version is available on Pay TV... ) |
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| Best Social/Digital Media Promotion |
2010 Commonwealth Games The 2010 Commonwealth Games, officially known as the XIX Commonwealth Games, were held in Delhi, India, from 3 to 14 October 2010. A total of 6,081 athletes from 71 Commonwealth nations and dependencies competed in 21 sports and 272 events, making it the largest Commonwealth Games till date... Campaign (Foxtel Foxtel Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation.... ) Grand Designs Australia Grand Designs Australia is an Australian spin-off of the British series. The show documents people who attempt to build a custom-designed house and the challenges they face. It is aired on the The LifeStyle Channel and is hosted by architect, Peter Maddison... (The LifeStyle Channel The LifeStyle Channel LifeStyle is an Australian television channel. The channel launched on 1 September 1997. The channel has an emphasis on contemporary lifestyle interests... ) Channel V Australia Channel [V] Australia is an Australian subscription television music channel, and also the newest Channel [V] channel. It is available on Foxtel, Optus TV and Austar satellite and cable services... ]) |
Technology
| Award | Promotion | Recipient | Finalists | Ref. |
|---|---|---|---|---|
| Most Outstanding Use of Technology |
|
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| Most Outstanding Use of Interactive Television |
2010 Winter Olympics The 2010 Winter Olympics, officially the XXI Olympic Winter Games or the 21st Winter Olympics, were a major international multi-sport event held from February 12–28, 2010, in Vancouver, British Columbia, Canada, with some events held in the suburbs of Richmond, West Vancouver and the University... (Foxtel Foxtel Foxtel is an Australian pay television company, operating cable, direct broadcast satellite television and IPTV services. It was formed in 1995 through a joint venture established between Telstra and News Corporation.... ) |