21C Media Group is an independent New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

-based public relations, new media, marketing and consulting firm specializing in classical music and the performing arts.
The company represents a roster of individual artists, arts organizations, media entities and record labels. 21C Media Group offers various promotional services including publicity, digital marketing, video production and consulting.

History

21C Media Group was founded in January 2000 by former record industry executives Albert Imperato, Jessica Lustig and Glenn Petry. 21C Media Group was the project architect of the inaugural YouTube Symphony Orchestra

YouTube Symphony Orchestra

The YouTube Symphony Orchestra is an orchestra assembled by open auditions hosted by YouTube, the London Symphony Orchestra and several other worldwide partners. Launched on December 1, 2008, it is the first-ever online collaborative orchestra.-2009:...

, which debuted at Carnegie Hall

Carnegie Hall

Carnegie Hall is a concert venue in Midtown Manhattan in New York City, United States, located at 881 Seventh Avenue, occupying the east stretch of Seventh Avenue between West 56th Street and West 57th Street, two blocks south of Central Park....

 on April 15, 2009, and the artistic director of the 2011 YouTube Symphony Orchestra summit at the Sydney Opera House

Sydney Opera House

The Sydney Opera House is a multi-venue performing arts centre in the Australian city of Sydney. It was conceived and largely built by Danish architect Jørn Utzon, finally opening in 1973 after a long gestation starting with his competition-winning design in 1957...

. The company is credited as the producer, writer, and director of several classical music videos, including Deborah Voigt: The Return of the Little Black Dress, three videos for New York Philharmonic

New York Philharmonic

The New York Philharmonic is a symphony orchestra based in New York City in the United States. It is one of the American orchestras commonly referred to as the "Big Five"...

 Music Director Alan Gilbert's production of Le Grand Macabre

Le Grand Macabre

Le Grand Macabre is György Ligeti's only opera. The opera has two acts and its libretto – loosely based on the 1934 play, La Balade du grand macabre, by Michel De Ghelderode – was written by Ligeti in collaboration with Michael Meschke...

, and Run Gil Run for violinist Gil Shaham. In February 2010, 21C Media Group worked with the World Economic Forum

World Economic Forum

The World Economic Forum is a Swiss non-profit foundation, based in Cologny, Geneva, best known for its annual meeting in Davos, a mountain resort in Graubünden, in the eastern Alps region of Switzerland....

 to produce its 40th-anniversary concert at Carnegie Hall.

Notable clients (former and current)

• Pierre-Laurent Aimard
  Pierre-Laurent Aimard
  Pierre-Laurent Aimard is a French pianist. He was born in Lyon, where he entered the conservatory. Later he studied with Yvonne Loriod and with Maria Curcio....
  
  
• Marin Alsop
  Marin Alsop
  Marin Alsop is an American conductor and violinist. She is the music director of the Baltimore Symphony Orchestra.In 2012, Alsop will replace Yan Pascal Tortelier as principal conductor of the São Paulo State Symphony Orchestra....
  
  
• American Composers Orchestra
  American Composers Orchestra
  The American Composers Orchestra is an American orchestra based in New York City. It is the only orchestra in the world dedicated solely to the creation, performance, preservation, and promulgation of music by American composers...
  
  
• Leif Ove Andsnes
  Leif Ove Andsnes
  Leif Ove Andsnes is a Norwegian pianist and an ardent champion of the works of Edvard Grieg.-Biography:He studied with Jiří Hlinka at the Bergen Music Conservatory and made his debut in Oslo in 1987, in Britain at the Edinburgh Festival with the Oslo Philharmonic in 1989, and in the United States...
  
  
• Bard SummerScape
  Bard SummerScape
  Bard SummerScape is an annual seven week long arts festival held during the months of July and August at Bard College. Founded in 2002, the festival is held in tandem with the Bard Music Festival and features performances of opera, dance, theater, music, film, and cabaret. The festival attracts...
  
  
• Daniel Barenboim
  Daniel Barenboim
  Daniel Barenboim, KBE is an Argentinian-Israeli pianist and conductor. He has served as music director of several major symphonic and operatic orchestras and made numerous recordings....
  
  
• Isabel Bayrakdarian
  Isabel Bayrakdarian
  Isabel Bayrakdarian is a Grammy Award-nominated Armenian Canadian opera singer.-Early life:Born in Lebanon in 1974, she moved to Canada as a teenager. Bayrakdarian graduated in 1997 from the University of Toronto with an honours B.A.Sc...
  
  
• Leon Botstein
  Leon Botstein
  Leon Botstein is an American conductor and the President of Bard College . Botstein is the music director and principal conductor of the American Symphony Orchestra and conductor laureate of the Jerusalem Symphony Orchestra, where he served as music director and principal conductor from 2003-2010...
  
  
• Bravo! Vail Valley Music Festival
  Bravo! Vail Valley Music Festival
  The Bravo! Vail Valley Music Festival is an annual summer classical music festival located in Vail, Colorado. The festival was founded in 1987 by violinist Ida Kavafian and attorney John Giovando with the initial purpose of presenting a concert series of chamber music...
  
  
• Christine Brewer
  Christine Brewer
  Christine Brewer is an American soprano. She grew up in the Mississippi River town of Grand Tower, Illinois. She attended McKendree University in Lebanon, Illinois and concentrated on music education. She was a music teacher for several years before embarking on a professional music performing...
  
  
• Yefim Bronfman
  Yefim Bronfman
  Yefim "Fima" Naumovich Bronfman is a Soviet-born Israeli-American pianist.-Biography:He was born in Tashkent, Uzbek SSR, and emigrated to Israel at the age of 15...
  
  
• Joseph Calleja
  Joseph Calleja
  Joseph Calleja, , is a Maltese tenor. He began singing at the age of 16 and, having been discovered by Paul Asciak, continued his studies with him. At 19, he made his operatic debut as Macduff in Verdi's Macbeth at Astra Theatre in Gozo and went on to become a prize winner at the Belvedere Hans...
  
  
• Chanticleer
  Chanticleer
  - Fiction :*A rooster appearing in fables about Reynard The Fox**The Nun's Priest's Tale, a version of Chanticleer and the Fox told in Chaucer's Canterbury Tales**By metonymy, any rooster**A character in the movie Rock-a-Doodle played by Glen Campbell...
  
  
• Classical Action
• Stephen Costello
  Stephen Costello
  Stephen Costello is an American operatic tenor and a recipient of the 2009 Richard Tucker Award. Costello has performed in noted opera houses around the world including Covent Garden, Metropolitan Opera, and Lyric Opera of Chicago...
  
  
• Curtis Institute of Music
  Curtis Institute of Music
  The Curtis Institute of Music is a conservatory in Philadelphia, Pennsylvania, that offers courses of study leading to a performance Diploma, Bachelor of Music, Master of Music in Opera, and Professional Studies Certificate in Opera. According to statistics compiled by U.S...
  
  
• Marc-Andre Dalbavie
  Marc-André Dalbavie
  Marc-André Dalbavie is a French composer. He had his first music lessons at age 6 and later studied at the Conservatoire de Paris. In 1985 he joined the research department of IRCAM where he studied digital synthesis, computer assisted composition and spectral analysis. In the early 1990s he...
  
  
• Dallas Opera
  Dallas Opera
  The Dallas Opera is an opera company located in Dallas, Texas . The company was founded in 1957 as the Dallas Civic Opera by Laurence Kelly and Nicolà Rescigno, both of whom had been active with the Lyric Opera of Chicago, the first as administrator, the second as artistic director.-The company's...
  
  
• David Daniels
• Jeremy Denk
  Jeremy Denk
  Jeremy Denk is an American classical pianist. He has performed with numerous orchestras and presented world premieres by Jake Heggie, Libby Larsen, Kevin Puts, and Ned Rorem. He frequently performs with violinists Joshua Bell and Soovin Kim. He has recorded several chamber works as well as a solo...
  
  
• Joyce DiDonato
  Joyce DiDonato
  Joyce DiDonato is an award-winning American operatic mezzo-soprano particularly admired for her interpretations of the works of Handel, Mozart, and Rossini...
  
  
• Gustavo Dudamel
  Gustavo Dudamel
  Gustavo Adolfo Dudamel Ramírez is a Venezuelan conductor and violinist. He is currently the principal conductor of the Gothenburg Symphony in Gothenburg, Sweden, and music director of the Los Angeles Philharmonic in Los Angeles, California...
  
  
• Eighth Blackbird
  Eighth blackbird
  eighth blackbird is a Grammy Award-winning contemporary music sextet based in Chicago. The group derives its name from the eighth stanza of Wallace Stevens' poem Thirteen Ways of Looking at a Blackbird...
  
  
• EMI Classics
  EMI Classics
  EMI Classics is a record label of EMI, formed in 1990 in order to reduce the need to create country-specific packaging and catalogs for internationally distributed classical music releases....
  
  
• Iván Fischer
  Iván Fischer
  Iván Fischer is a Hungarian conductor and composer. Born in Budapest into a Jewish musical family, Fischer initially studied piano, violin, cello and composition in Budapest...
  
  
• Valery Gergiev
  Valery Gergiev
  Valery Abisalovich Gergiev is a Russian conductor and opera company director. He is general director and artistic director of the Mariinsky Theatre, principal conductor of the London Symphony Orchestra, and artistic director of the White Nights Festival in St. Petersburg.- Early life :Gergiev,...
  
  
• Kirill Gerstein
  Kirill Gerstein
  Kirill Gerstein , is an American and Russian pianist. He was the First Prize winner at the 2001 Arthur Rubinstein Piano Competition in Tel Aviv. He was chosen to receive a 2002 Gilmore Young Artist Award, and was selected as Carnegie Hall's "Rising Star" for the 2005–2006 season...
  
  
• Angela Gheorghiu
  Angela Gheorghiu
  Angela Gheorghiu is a Romanian soprano opera singer. Since her professional debut in 1990, she has sung as soprano leading roles at New York's Metropolitan Opera, Covent Garden's Royal Opera House, the Vienna State Opera, Milan's La Scala, and many other opera houses in Europe and the United States...
  
  
• Alan Gilbert
  Alan Gilbert
  Alan David Gilbert AO, was a historian and academic administrator who was until June 2010 the President and Vice-Chancellor of the University of Manchester....
  
  
• Susan Graham
  Susan Graham
  Susan Graham is an American mezzo-soprano.Raised in Midland, Texas, she is a graduate of Texas Tech University and the Manhattan School of Music. She studied the piano for 13 years...
  
  
• Gramophone
• Matt Haimovitz
  Matt Haimovitz
  Matt Haimovitz is an Israeli-born cellist now based in the United States and Canada. He mainly plays a cello made by Matteo Gofriller in 1710.-Family, musical education and early career:...
  
  
• Thomas Hampson
• Stephen Hartke
  Stephen Hartke
  Stephen Paul Hartke is an American composer. He grew up in Manhattan, where his first piano teacher was Mary Miley, and has lived in California since the 1980s...
  
  
• Michael Hersch
  Michael Hersch
  Michael Nathaniel Hersch is an American composer and pianist.-Biography:Initial inspiration and musical educationBorn in Washington, D.C., and raised in Reston, Virginia, Hersch was introduced to classical music at the age of 18 by his younger brother Jamie, who showed him a videotape of Georg...
  
  
• Jennifer Higdon
  Jennifer Higdon
  Jennifer Higdon is an American composer of classical music. Higdon has received many awards, including the 2010 Pulitzer Prize in Music for her Violin Concerto and the 2010 Grammy Award for Best Contemporary Classical Composition for her Percussion Concerto.-Biography:Higdon was born in Brooklyn,...
  
  
• Daniel Hope
  Daniel Hope (violinist)
  Daniel Hope is a British violinist. A soloist, he has also been a member of the Beaux Arts Trio since 2002.Hope was born in S. Africa but raised and educated in England. Hope studied at and received a degree from the Royal Academy of Music, and was tutored by the Russian pedagogue Zakhar...
  
  
• Dmitri Hvorostovsky
  Dmitri Hvorostovsky
  Dmitri Aleksandrovich Hvorostovsky , is a leading baritone opera singer from Russia.Hvorostovsky was born in Krasnoyarsk in Siberia. He studied at the Krasnoyarsk School of Arts under Yekatherina Yofel and made his debut at Krasnoyarsk Opera House, in the role of Marullo in Rigoletto...
  
  
• Rob Kapilow
• Lyric Opera of Chicago
  Lyric Opera of Chicago
  Lyric Opera of Chicago is one of the leading opera companies in the United States. It was founded in Chicago in 1952, under the name 'Lyric Theatre of Chicago' by Carol Fox, Nicolà Rescigno and Lawrence Kelly, with a season that included Maria Callas's American debut in Norma...
  
  
• Steven Mackey
  Steven Mackey
  Steven Mackey is an American composer, guitarist, and music educator.-Life:As a musician growing up listening to and performing vernacular American musics as well as classical music, Mackey's compositions are informed by rock and jazz, though in an avant-garde vein...
  
  
• Audra McDonald
  Audra McDonald
  Audra Ann McDonald is an American actress and singer. She currently stars in the ABC television drama Private Practice as Dr. Naomi Bennett. She has appeared on the stage in both musicals and dramas, such as Ragtime and A Raisin in the Sun...
  
  
• Miró Quartet
  Miró Quartet
  The Miró Quartet is an internationally performing professional classical string quartet based in Austin, Texas. The group is the Quartet-in-Residence at the University of Texas and its members are on the faculty of the Butler School of Music...
  
  
• medici.tv
• Metropolitan Opera Guild
• Naïve Classics
• Naxos Records
  Naxos Records
  Naxos Records is a record label specializing in classical music. Through a number of imprints, Naxos also releases genres including Chinese music, jazz, world music, and early rock & roll. The company was founded in 1987 by Klaus Heymann, a German-born resident of Hong Kong.Naxos is the largest...
  
  
• Anna Netrebko
  Anna Netrebko
  Anna Yuryevna Netrebko is an Russian operatic soprano. She now holds dual Russian and Austrian citizenship and currently resides in Vienna. She has been nicknamed "La Bellissima" by fans.-Biography:...
  
  
• René Pape
  René Pape
  René Pape is a German opera singer, a bass.-Biography:Rene Pape was born in Dresden, then part of East Germany. His mother is a hairdresser and his father a chef. His parents divorced when he was two years old and he sometimes lived with his grandmother, who opened the way for his interest in music...
  
  
• Donald Runnicles
  Donald Runnicles
  Donald Runnicles is a Scottish conductor who has worked extensively in other countries, particularly Germany and the USA....
  
  
• Gil Shaham
  Gil Shaham
  -Biography:Gil Shaham was born in Urbana, Illinois, while his parents, Israeli scientists, were on an academic fellowship at the University of Illinois. His father Jacob was an astrophysicist, and his mother, Meira Diskin, was a cytogeneticist. His sister is the pianist Orli Shaham. He is a...
  
  
• Steven Stucky
  Steven Stucky
  Steven Stucky is a Pulitzer Prize-winning American composer.Stucky was born in Hutchinson, Kansas. At age 9, he moved with his family to Abilene, Texas, where, as a teenager, he studied music in the public schools and, privately, viola with Herbert Preston, conducting with Leo Scheer, and...
  
  
• Augusta Read Thomas
  Augusta Read Thomas
  Augusta Read Thomas is an American composer.Augusta Read Thomas was born in Glen Cove, New York. She attended The Green Vale School and later moved on to St. Paul's School in Concord, New Hampshire, and then studied composition with Jacob Druckman at Yale University and at the Royal Academy of...
  
  
• Michael Tilson Thomas
  Michael Tilson Thomas
  Michael Tilson Thomas is an American conductor, pianist and composer. He is currently music director of the San Francisco Symphony, and artistic director of the New World Symphony Orchestra.-Early years:...
  
  
• David Del Tredici
  David Del Tredici
  David Del Tredici, born March 16, 1937 in Cloverdale, California, is an American composer. According to Del Tredici's website, Aaron Copland said David Del Tredici "is that rare find among composers — a creator with a truly original gift...
  
  
• Trinity Church (Manhattan)
• Van Cliburn International Piano Competition
  Van Cliburn International Piano Competition
  The Van Cliburn International Piano Competition was first held in 1962 in Fort Worth, Texas and is hosted by Van Cliburn Foundation. It was created by Fort Worth area teachers in honor of Van Cliburn, who had won the first International Tchaikovsky Competition four years prior with Tchaikovsky's...
  
  
• Rolando Villazon
  Rolando Villazón
  Emilio Rolando Villazón Mauleón is a Mexican tenor. He settled in France and in 2007 became a French citizen.-Early life and education:...
  
  
• Deborah Voigt
  Deborah Voigt
  Deborah Voigt is an American operatic soprano. Voigt regularly performs in opera houses and concert halls worldwide.- Early life and education :...
  
  
• World Economic Forum
  World Economic Forum
  The World Economic Forum is a Swiss non-profit foundation, based in Cologny, Geneva, best known for its annual meeting in Davos, a mountain resort in Graubünden, in the eastern Alps region of Switzerland....
  
  
• YouTube Symphony Orchestra
  YouTube Symphony Orchestra
  The YouTube Symphony Orchestra is an orchestra assembled by open auditions hosted by YouTube, the London Symphony Orchestra and several other worldwide partners. Launched on December 1, 2008, it is the first-ever online collaborative orchestra.-2009:...
  
  
• Nikolaj Znaider
  Nikolaj Znaider
  Nikolaj Znaider is a Danish classical violinist and conductor.-Career:Born in Denmark to Polish-Israeli parents, Znaider studied with the eminent Russian pedagogue Boris Kushnir and drawing on this eclectic background his playing has been heralded in the Strad Magazine as "extraordinarily...