23red is one of the UK's most successful independent brand communications and advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 agencies.

It maintains offices off Pentonville Road in central London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 .

History

By October 2000, the dot-com boom had fuelled an explosion of start-ups and mergers of agencies delivering marketing, advertising and digital services throughout the UK. As a result, new companies promising highly creative, interactive solutions rose to challenge existing market leaders.

Tequila Payne Stracey, a London-based direct marketing agency, had grown from a modest five employees in 1991 to more than 300 in 2000. Looking to build a more nimble agency suitable for competing in an emerging, dynamic landscape, Tequila’s Chief Executive Jane Asscher, Managing Director Adam Wylie and Creative Director Sean Kinmont left the business in October 2000 to start a new agency: 23red.

The agency’s founding clients included Ladbrokes

Ladbrokes

Ladbrokes plc is a British based gambling company. It is based in Rayners Lane in Harrow, London owned by Bhavin Kakaiya. From 14 May 1999 to 23 February 2006, when it owned the Hilton hotel brand outside the United States, it was known as Hilton Group plc...

, World Rally Championship

World Rally Championship

The World Rally Championship is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same point system. The series currently consists of 13...

 and PlayStation

PlayStation

The is a 32-bit fifth-generation video game console first released by Sony Computer Entertainment in Japan on December 3, .The PlayStation was the first of the PlayStation series of consoles and handheld game devices. The PlayStation 2 was the console's successor in 2000...

.

In 2001, Philippa Dunning joined the senior partners as Creative Services Manager, also from Tequila.

23red is a member of Worldwide Partners, a global network of independent marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

, advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

and creative agencies.

23red currently delivers communication programmes to a number of high profile private and public sector clients. Recent projects have included managing Vodafone's F1 Vodafone McLaren Mercedes sponsorship and delivering a global corporate responsibility anti-drink drive campaign featuring Michael Schumacher.

23red also works across various public sector businesses including helping the Department of Health with its high profile 'Change for Life' campaign.