310 Motoring
Encyclopedia
310 Motoring is an automotive customization
garage based in Los Angeles, California
founded by Marc Laidler in 1999. The name is based on area code 310
, for its original location in L.A. The company grew and now has shops across the United States
, including 45 in California
. Since its beginnings the company has reached wide recognition as the premier customization shop in the United States with many Sports and Entertainment figures as clients of the company. Recently the company has ventured into the footwear
industry, premiering their debut shoe, Hurricanes, which is sponsored by rapper The Game
.
Laidler helped to create the trend of customized cars as a fashion statement for the rich and famous. Headquartered in Los Angeles, California, 310 Global Brands, Inc. is the marketing, merchandising and licensing arm of 310 Motoring. The company also sells shoes under the 310 Motoring Footwear brand. 310 Motoring sponsored the "Game's Big Game", a 2007 NCAA tournament pool, hosted on Facebook
, where individuals competed to win a trip for two to the 2007 NCAA championship game.
In 2002, 310 Racing was founded, and participated in the Indy Racing League IndyCar Series
and 2002 Indianapolis 500
with driver George Mack
. It was the first minority-owned IndyCar team. The team raced for one season with Mack finishing 16th in points with a best race finish of 13th.
Custom car
A custom car is a passenger vehicle that has been modified in either of the following two ways. First, a custom car may be altered to improve its performance, often by altering or replacing the engine and transmission. Second, a custom car may be a personal "styling" statement, making the car look...
garage based in Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
founded by Marc Laidler in 1999. The name is based on area code 310
Area code 310
North American telephone area codes 310 and 424 are the California telephone area codes which are roughly coterminous with the West Los Angeles and South Bay areas of Los Angeles County, including Santa Catalina Island . It also includes a small portion of Ventura County...
, for its original location in L.A. The company grew and now has shops across the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, including 45 in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. Since its beginnings the company has reached wide recognition as the premier customization shop in the United States with many Sports and Entertainment figures as clients of the company. Recently the company has ventured into the footwear
Footwear
Footwear consists of garments worn on the feet, for fashion, protection against the environment, and adornment. Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear at least in some situations....
industry, premiering their debut shoe, Hurricanes, which is sponsored by rapper The Game
The Game (rapper)
Jayceon Terrell Taylor , better known by his stage name Game, formerly The Game, is an American rapper and actor. As a member of G-Unit, he rose to fame in 2005 with the success of his debut album, The Documentary, which earned him two Grammy Award nominations...
.
Laidler helped to create the trend of customized cars as a fashion statement for the rich and famous. Headquartered in Los Angeles, California, 310 Global Brands, Inc. is the marketing, merchandising and licensing arm of 310 Motoring. The company also sells shoes under the 310 Motoring Footwear brand. 310 Motoring sponsored the "Game's Big Game", a 2007 NCAA tournament pool, hosted on Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, where individuals competed to win a trip for two to the 2007 NCAA championship game.
In 2002, 310 Racing was founded, and participated in the Indy Racing League IndyCar Series
IndyCar Series
The IZOD IndyCar Series is the premier level of American open wheel racing. The current championship, founded by Indianapolis Motor Speedway owner Tony George, began in 1996 as a competitor to CART known as the Indy Racing League . Citing CART's increasing reliance on expensive machinery and...
and 2002 Indianapolis 500
2002 Indianapolis 500
The 86th Indianapolis race was held at the Indianapolis Motor Speedway on Sunday, May 26, 2002. It was the seventh Indianapolis 500 held as part of the Indy Racing League IndyCar Series schedule, and was part of the 2002 Indy Racing League season....
with driver George Mack
George Mack
This article is about the American racing driver, for the Australian ornithologist, see George Mack .George Mack is a former Indy Racing League driver. He is the older brother of Indy Pro Series and short track racer Lloyd Mack.Mack was the second African-American after Willy T...
. It was the first minority-owned IndyCar team. The team raced for one season with Mack finishing 16th in points with a best race finish of 13th.