454 Life Entertainment
Encyclopedia
454 Life Entertainment is a hip-hop record label based in San Jose, California. It was founded along with its sister company 454 Films on March 19, 2010. The record label is 100% independently owned, and currently has a roster of 4 artists.

Company history

454 Life Entertainment was founded by Chris Luu, the chairman of the board at Q Black Media, in March 2010. Chris Luu felt that there was a void in the market when it came to San Jose and Asian-Americans being recognized in the music industry, so he created 454 Life Entertainment. 454 Life Entertainment has produced 12 music videos for their debut compilation album, gaining over 1.5 million views on their youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 channel.

This is the company's mission statement from their official website:
454 Life Entertainment is set to define a new era in urban music and culture.

Music

The label nurtures a music scene representing West Coast and Bay Area hip-hop that have been featured on MTV.

Artist roster/producers

  • Traxamillion
    Traxamillion
    Traxamillion is a hip hop producer from San Jose, California.He has become one of the most watched producers in the industry with hits such as Keak da Sneak's "Super Hyphy" and Dem Hoodstarz "Grown Man Remix". His first album, The Slapp Addict, was a compilation of Bay Area hyphy artists. The Slapp...

     (San Jose, California)
  • Thai
    Thai Ngo
    Thai Minh Ngo, or known as simply Thai is an American rapper and actor of Vietnamese descent currently signed with record label 454 Life Entertainment. On July 1, 2011 he was featured on "The Break" of XXL magazine online....

     (Portland, Oregon)
  • Drew Deezy
    Drew Deezy
    Drew Deezy is a hip hop artist from San Jose, California. He has become a prominent rapper on the West Coast, as well as the New Zealand markets with hit singles such as "I Don't See Nothing Wrong". In 2010, Drew signed with 454 Life Entertainment and was featured in the label's compilation album...

     (San Jose, California)
  • Nump
    Nump
    Dustin Perfetto, known by his stage name Nump, is a Filipino American hip hop artist best known for his single, "I Gott Grapes" featuring E-40 and The Federation produced by D1 of the Knockaholicks. The single was released in 2005 on Nump's own label, Bay Luv Records, on the album, "The NUMP Yard"...

     (Vallejo, California)
  • IZ
    Jacob Paek
    Jacob "IZ" Paek also known as "IZREAL" or simply "IZ" is a Korean American rapper signed with record label 454 Life Entertainment. Upon signing with 454 Life Entertainment, IZ has linked up with top producers such as Traxamillion and platinum producers The Breakfast Club His rap style is...

     (Garden Grove, California)

Releases, mixtapes and upcoming albums

Year |Distribution label |Notes
August 24, 2010 As Real As It Gets
As Real As It Gets
As Real as It Gets is the first full-length studio album released by metalcore band, Sworn Enemy. It was released on March 25, 2003 by Elektra Records...

 Compilation Album
454 Life Entertainment
454 Life Entertainment
454 Life Entertainment is a hip-hop record label based in San Jose, California. It was founded along with its sister company 454 Films on March 19, 2010. The record label is 100% independently owned, and currently has a roster of 4 artists.- Company history :...

"Go Hard
Go Hard
"Go Hard" is the second single from DJ Khaled's third studio album, We Global.The track features American hip hop artist Kanye West and R&B singer T-Pain. They both used the auto-tune effect. The song is produced by The Runners and it samples the 1984 single "Angel" by Madonna...

" "We Get Money" "I Don't See Nothing Wrong" "We International" "I'mma Be The Best" "Paper Chaser"
compilation featuring E-40
E-40
Earl Stevens , better known by his stage name E-40, is an American rapper, entrepreneur, and investor from Vallejo, California. He is also part of the rap group The Click and the founder of Sick Wid It Records. His solo debut album, Federal, was released in November 1992, after The Click's debut...

, Glasses Malone
Glasses Malone
Charles Phillipivory Penniman , better known by his stage name Glasses Malone, is an American rapper from Los Angeles, California.-Early life:Glasses Malone grew up in the Watts and Compton neighborhoods in Los Angeles County...

, Nipsey Hussle
Nipsey Hussle
Ermias Asghedome , better known by his stage name Nipsey Hussle. He is a Westcoast rapper from Los Angeles, California.-Music career:...

, Traxamillion
Traxamillion
Traxamillion is a hip hop producer from San Jose, California.He has become one of the most watched producers in the industry with hits such as Keak da Sneak's "Super Hyphy" and Dem Hoodstarz "Grown Man Remix". His first album, The Slapp Addict, was a compilation of Bay Area hyphy artists. The Slapp...

Year |Distribution label |Notes
November 25, 2010 The Statement Mixtape by Thai
Thai Ngo
Thai Minh Ngo, or known as simply Thai is an American rapper and actor of Vietnamese descent currently signed with record label 454 Life Entertainment. On July 1, 2011 he was featured on "The Break" of XXL magazine online....

454 Life Entertainment
454 Life Entertainment
454 Life Entertainment is a hip-hop record label based in San Jose, California. It was founded along with its sister company 454 Films on March 19, 2010. The record label is 100% independently owned, and currently has a roster of 4 artists.- Company history :...

featured producer Traxamillion
Traxamillion
Traxamillion is a hip hop producer from San Jose, California.He has become one of the most watched producers in the industry with hits such as Keak da Sneak's "Super Hyphy" and Dem Hoodstarz "Grown Man Remix". His first album, The Slapp Addict, was a compilation of Bay Area hyphy artists. The Slapp...

February 21, 2011 IT IZ WHAT IT IZ Vol. 1 Mixtape by IZ
Jacob Paek
Jacob "IZ" Paek also known as "IZREAL" or simply "IZ" is a Korean American rapper signed with record label 454 Life Entertainment. Upon signing with 454 Life Entertainment, IZ has linked up with top producers such as Traxamillion and platinum producers The Breakfast Club His rap style is...

454 Life Entertainment
454 Life Entertainment
454 Life Entertainment is a hip-hop record label based in San Jose, California. It was founded along with its sister company 454 Films on March 19, 2010. The record label is 100% independently owned, and currently has a roster of 4 artists.- Company history :...

featuring DJ Yoshe, Bobby V, Far East Movement
Far east movement
Far East Movement is an Asian American electro hop quartet based in Los Angeles. The group formed in 2003 and consists of Kev Nish , Prohgress , J-Splif , and DJ Virman...

, Glasses Malone
Glasses Malone
Charles Phillipivory Penniman , better known by his stage name Glasses Malone, is an American rapper from Los Angeles, California.-Early life:Glasses Malone grew up in the Watts and Compton neighborhoods in Los Angeles County...

, Nipsey Hussle
Nipsey Hussle
Ermias Asghedome , better known by his stage name Nipsey Hussle. He is a Westcoast rapper from Los Angeles, California.-Music career:...

, Traxamillion
Traxamillion
Traxamillion is a hip hop producer from San Jose, California.He has become one of the most watched producers in the industry with hits such as Keak da Sneak's "Super Hyphy" and Dem Hoodstarz "Grown Man Remix". His first album, The Slapp Addict, was a compilation of Bay Area hyphy artists. The Slapp...

IT IZ WHAT IT IZ Vol. 2 Mixtape by IZ
Jacob Paek
Jacob "IZ" Paek also known as "IZREAL" or simply "IZ" is a Korean American rapper signed with record label 454 Life Entertainment. Upon signing with 454 Life Entertainment, IZ has linked up with top producers such as Traxamillion and platinum producers The Breakfast Club His rap style is...

454 Life Entertainment
454 Life Entertainment
454 Life Entertainment is a hip-hop record label based in San Jose, California. It was founded along with its sister company 454 Films on March 19, 2010. The record label is 100% independently owned, and currently has a roster of 4 artists.- Company history :...

April 13, 2011 #Daily Medication Mixtape by Nump
Nump
Dustin Perfetto, known by his stage name Nump, is a Filipino American hip hop artist best known for his single, "I Gott Grapes" featuring E-40 and The Federation produced by D1 of the Knockaholicks. The single was released in 2005 on Nump's own label, Bay Luv Records, on the album, "The NUMP Yard"...

454 Life Entertainment
454 Life Entertainment
454 Life Entertainment is a hip-hop record label based in San Jose, California. It was founded along with its sister company 454 Films on March 19, 2010. The record label is 100% independently owned, and currently has a roster of 4 artists.- Company history :...

featuring Michelle Martinez, Stooie Bros, San Quinn
San Quinn
Quincy Brooks IV better known by his stage name San Quinn, is an American rapper from San Francisco, California.-Career:Born in Oakland, California, Quincy moved to the Fillmore district of San Francisco at the age of three...

, Traphik
Traphik
Traphik , also known as Timothy DeLaGhetto, is a rapper, comedian, and videographer. Aside from rapping, Traphik also makes online parody and comedy videos.-Filmography:-Youtube Channels:...

, Paul Wall
Paul Wall
Paul Michael Slayton , better known by his stage name Paul Wall, is an American rapper. He is currently affiliated with Swishahouse Records, having released several albums under the label as well as...


454 Films

454 Films, the company's movie division produced Rob Schneider's The Chosen One
The Chosen One (2010 film)
The Chosen One is a 2010 comedy-drama film directed by and starring Rob Schneider.-Plot:A man finally finds faith in himself after the rest of world puts its faith in him; the sole being on earth who can save mankind from its own destruction with trust - The Chosen One....

.
Year |Genre |Notes
2010 The Chosen One
The Chosen One (2010 film)
The Chosen One is a 2010 comedy-drama film directed by and starring Rob Schneider.-Plot:A man finally finds faith in himself after the rest of world puts its faith in him; the sole being on earth who can save mankind from its own destruction with trust - The Chosen One....

Comedy Rob Schneider
Rob Schneider
Robert Michael "Rob" Schneider is an American actor, comedian, screenwriter, and director. A stand-up comic and veteran of the NBC sketch-comedy series Saturday Night Live, Schneider has gone on to a successful career in feature films, including starring roles in the comedy films Deuce Bigalow:...

starring Rob Schneider
Rob Schneider
Robert Michael "Rob" Schneider is an American actor, comedian, screenwriter, and director. A stand-up comic and veteran of the NBC sketch-comedy series Saturday Night Live, Schneider has gone on to a successful career in feature films, including starring roles in the comedy films Deuce Bigalow:...

 and Steve Buscemi
Steve Buscemi
Steven Vincent "Steve" Buscemi is an American actor, writer and film director. An associate member of the renowned experimental theater company The Wooster Group, Buscemi has starred and supported in successful Hollywood and indie films including New York Stories, Mystery Train, Reservoir Dogs,...


Australia and New Zealand distribution

On March 27, 2011, 454 Life Entertainment signed a one-year distribution and marketing deal with Dawn Raid / Universal Music for the Australian and New Zealand markets.
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