ACORN (demographics)
Encyclopedia
ACORN is a geodemographic
information system categorising all United Kingdom
postcodes into various types based upon census
data and other information such as lifestyle survey
s.
It was developed by Richard Webber of CACI Limited, who also developed the competing MOSAIC
system, and is sold to businesses, health and local authorities typically for marketing and planning purposes.
The population is divided into five categories from Wealthy Achievers (25.1%) to Hard Pressed (22.4%). They are also broken down into 17 categories from Wealthy Executives (8.6%) to Inner City Adversity (2.1%) and into 57 categories
from Wealthy Mature Professionals, Large Houses (1.7%) to Multi-Ethnic, Crowded Flats (1.1%).
Online Service back in the latter part of the 1980s, and it served the United States at first, rather than the United Kingdom. One could reach the service by entering the keywords "GO DEM". Their flagship product was entitled "Neighborhood Reports", which revealed information by US zip code. The service was oriented towards casual users and small business owners. Such outreaches toward marketing said material to the general public are commonly not made today. At this time, they were headquartered in Fairfax, Virginia.
Geodemography
Geodemography includes the application of geodemographic classifications for business, social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements evolve and neighborhoods are formed...
information system categorising all United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
postcodes into various types based upon census
Census
A census is the procedure of systematically acquiring and recording information about the members of a given population. It is a regularly occurring and official count of a particular population. The term is used mostly in connection with national population and housing censuses; other common...
data and other information such as lifestyle survey
Statistical survey
Survey methodology is the field that studies surveys, that is, the sample of individuals from a population with a view towards making statistical inferences about the population using the sample. Polls about public opinion, such as political beliefs, are reported in the news media in democracies....
s.
It was developed by Richard Webber of CACI Limited, who also developed the competing MOSAIC
Mosaic (geodemography)
Mosaic UK is Experian’s system for classification of UK households. It is one of a number of commercially available geodemographic segmentation systems, applying the principles of geodemography to consumer household and individual data collated from a number of governmental and commercial sources...
system, and is sold to businesses, health and local authorities typically for marketing and planning purposes.
The population is divided into five categories from Wealthy Achievers (25.1%) to Hard Pressed (22.4%). They are also broken down into 17 categories from Wealthy Executives (8.6%) to Inner City Adversity (2.1%) and into 57 categories
ACORN demographics (categories)
In ACORN's classification, the population is divided into five categories from Wealthy Achievers to Hard Pressed . They are also broken down into 17 categories from Wealthy Executives to Inner City Adversity and into 57 categories from Wealthy Mature Professionals, Large Houses to Multi-Ethnic,...
from Wealthy Mature Professionals, Large Houses (1.7%) to Multi-Ethnic, Crowded Flats (1.1%).
History
CACI's history as a pioneer in the field of geodemographics is echoed by their involvement in a geodemographics database hosted on the CompuserveCompuServe
CompuServe was the first major commercial online service in the United States. It dominated the field during the 1980s and remained a major player through the mid-1990s, when it was sidelined by the rise of services such as AOL with monthly subscriptions rather than hourly rates...
Online Service back in the latter part of the 1980s, and it served the United States at first, rather than the United Kingdom. One could reach the service by entering the keywords "GO DEM". Their flagship product was entitled "Neighborhood Reports", which revealed information by US zip code. The service was oriented towards casual users and small business owners. Such outreaches toward marketing said material to the general public are commonly not made today. At this time, they were headquartered in Fairfax, Virginia.