ADAM (company)
Encyclopedia

History of ADAM by Adam Lippes

ADAM, originally named adampluseve, was founded in 2004 by Adam Lippes
Adam Lippes
Adam Lippes is an American fashion designer. Mr. Lippes is the Founder and Creative Director of the eponymous fashion collection ADAM.-Life and career:...

, the former Creative Director of Oscar de la Renta
Oscar de la Renta
Oscar de la Renta is one of the world's leading fashion designers. He was named to the International Best Dressed List Hall of Fame in 1973.-Career:...

. The range was launched in Spring 2004, starting as a range of luxury basics and later expanding into a full collection of sportswear for men and women. The range includes knits, dresses and outwear. As Adam Lippes explained, the idea for the brand was "to create a line of wearable yet luxurious cotton basics. It was a way to fuse fashion with the perfect white tee. I wanted to create a super-refined and impeccably-fit t-shirt brand for men and women." The clothing was quickly picked up by both department stores and celebrities like Jennifer Aniston
Jennifer Aniston
Jennifer Joanna Aniston is an American actress, film director, and producer, best known for her role as Rachel Green on the television sitcom Friends, a role which earned her an Emmy Award, a Golden Globe Award, and a Screen Actors Guild Award.Aniston has also enjoyed a successful film career,...

, Kelly Ripa
Kelly Ripa
Kelly Ripa is an American actress and television host. Since February 2001, she has served as the co-host of talk show Live with Regis and Kelly, along with Regis Philbin and now solo host of Live! With Kelly...

, Courteney Cox
Courteney Cox
Courteney Bass Cox is an American actress, she is best known for her roles as Monica Geller on the NBC sitcom Friends, Gale Weathers in the horror series Scream and as Jules Cobb in the ABC sitcom Cougar Town, for which she earned her first Golden Globe nomination....

, Nicole Kidman
Nicole Kidman
Nicole Mary Kidman, AC is an American-born Australian actress, singer, film producer, spokesmodel, and humanitarian. After starring in a number of small Australian films and TV shows, Kidman's breakthrough was in the 1989 thriller Dead Calm...

, Jessica Simpson
Jessica Simpson
Jessica Ann Simpson is an American recording artist, actress, television personality, and fashion designer whose rise to fame began in 1999. Since that time, Simpson has achieved many recording milestones, starred in several television shows, movies, and commercials, launched a line of hair and...

, Brad Pitt
Brad Pitt
William Bradley "Brad" Pitt is an American actor and film producer. Pitt has received two Academy Award nominations and four Golden Globe Award nominations, winning one...

 and Oprah Winfrey
Oprah Winfrey
Oprah Winfrey is an American media proprietor, talk show host, actress, producer and philanthropist. Winfrey is best known for her self-titled, multi-award-winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011...

.

ADAM opened its first store on December 4, 2007 in the Meatpacking District at 678 Hudson Street in New York City and is aiming to open additional stores in Miami, L.A. and London
Adam Lippes explained that he "wanted the store to feel like home – very comfortable an cozy, with lots of places to sit." The boutique was designed in collaboration with Filipe Pereira.

In May 2006 Adam Lippes appeared on Oprah
The Oprah Winfrey Show
The Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....

to talk about his clothing range, then still called adampluseve. The appearance on Oprah led to a large boost in sales, as well as the name change from adampluseve to ADAM. The Spring 2008 collection was the first to appear under the brand name ADAM.

The ADAM brand is currently sold in around 250 stores worldwide including Neiman Marcus
Neiman Marcus
Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...

, Saks Fifth Avenue
Saks Fifth Avenue
Saks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...

, Bergdorf Goodman
Bergdorf Goodman
Bergdorf Goodman is a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son Andrew Goodman....

 and Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...

, as well as on the website, ShopAdam.com and with other online retailers including ShopBop, Bare Necessities and Vivre.com. In early 2008, Adam received a large investment from the newly developed Atelier Fund, whose principal investor is Compagnie Financière Richemont, owner of Chloé, Cartier
Cartier SA
Cartier S.A., commonly known as Cartier , is a French luxury jeweler and watch manufacturer. The corporation carries the name of the Cartier family of jewellers whose control ended in 1964 and who were known for numerous pieces including the "Bestiary" , the diamond necklace created for Bhupinder...

, Montblanc
Montblanc (pens)
Montblanc International GmbH is a German manufacturer of writing instruments, watches and accessories, often identified by their "White Star" logo.-History:...

 and Dunhill. The first runway shows were the Spring and Fall 2008 shows. It was most recently announced that Adam Lippes would be doing two apparel collections for the Spanish brand Mango for women and men in the spring and fall of 2009.

ADAM on Oprah

Adam Lippes, the designer of ADAM, appeared on Oprah
The Oprah Winfrey Show
The Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....

on the May 4, 2006 episode of "Moneymaking Ideas That Made Millions". The episode featured items from the spring collection including T-shirts, cashmere sweaters, tuxedo pants and a safari jacket. Oprah declared the range one of her favorites in 2007. The appearance on Oprah drove $500,000 in sales the following week.

ADAM Boutique Opening

The store opening took place December 4, 2007 in the Meatpacking District in Manhattan. The boutique is 2500 square feet (232.3 m²) and formerly housed a dog salon. The floors are divided between Inca Gray and crosscut wood. The boutique was designed by Filipe Pereira, an architect trained by Peter Marino and Zaha Hadid
Zaha Hadid
Zaha Hadid, CBE is an Iraqi-British architect.-Life and career:Hadid was born in 1950 in Baghdad, Iraq. She received a degree in mathematics from the American University of Beirut before moving to study at the Architectural Association School of Architecture in London.After graduating she worked...

.

It is located at 678 Hudson Street New York, NY 10014.

ADAM stores

ADAM maintains a signature retail boutique in the Meatpacking District of New York city and can be found in major retailers such as Saks Fifth Avenue
Saks Fifth Avenue
Saks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...

, Bergdorf Goodman
Bergdorf Goodman
Bergdorf Goodman is a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son Andrew Goodman....

, Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...

, Neiman Marcus
Neiman Marcus
Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...

 and Intermix. It is also sold at smaller upscale stores such as Jeffrey in New York City and Curve in LA. The brand can be found online at Bluefly
Bluefly
Bluefly, Inc. is an American electronic commerce company. Headquartered in New York, New York, it was one of the first online retailers to sell fashion in a sophisticated manner. Ken Seiff and a team of six founded Bluefly.com, Inc. in 1998 and built it in less than four months from the time it...

, ShopBop, Freshpair, Vivre, Bare Necessities and Revolve Clothing.
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