ADBOWL is an online, real-time website that tracks what consumers think of the commercials that air during major television events such as the Super Bowl and the Academy Awards. It was first launched in 2001 by Albuquerque, New Mexico advertising agency McKee Wallwork Cleveland, LLC, for whom it is a registered trademark.

Voters rate each commercial on a multi-point scale using a ballot that can be printed out or filled in online. Participants vote the day of the event to decide the winning (and losing) commercials, but visitors to the site can rate the commercials throughout the year and see how their ratings compare to those of the winning ads. Results are typically presented in several categories, including Top 10 Overall, Women's Choice, Men's Choice, Ages under 17, and Ages 18+, with other categories tracked as appropriate (such as political party during election years). All demographic information participants are asked to submit is optional.

History

The idea for ADBOWL began when McKee Wallwork Cleveland hosted a Super Bowl Commercials party and handed out paper ballots so guests could vote on what they thought were the best commercials that year. The website was launched the following year and has steadily expanded its footprint and notoriety. ADBOWL has been featured in major publications including the New York Times, the Los Angeles Times, the Chicago Tribune, the Dallas Morning News, the Minneapolis Star Tribune, the Houston Chronicle, the Washington Post, the Cleveland Plain Dealer, and dozens of other newspapers around the world. It has also been featured on the CBS Early Show, CNBC's Power Lunch, CNBC's Squawk Box, CNN Headline News, ESPN's Cold Pizza, National Public Radio, CNNfn's The Biz, Bloomberg Radio, dozens of local television and radio affiliates, and hundreds of websites.

In February 2010, McKee Wallwork Cleveland launched an ADBOWL app for the iPhone, providing users the freedom and convenience to rate commercials from any location.

Past ADBOWL Results

Top 10 Overall




2011

1. Volkswagen: The Imperial March
2. Bridgestone: Carma
3. Doritos: House Sitting
4. NFL: Sitcoms
5. Volkswagen: Black Bettle
6. Doritos: The Best Part
7. Doritos: Pug Attack
8. Pepsi Max: Love Hurts
9. Chrysler: The Motor City
10. Bridgestone: Reply All

2010

1. Snickers: You're Not You - Betty White & Abe Vigoda
2. Doritos: House Rules
3. Volkswagen: "Punch Dub" Game
4. Google: Parisian Love
5. Doritos: Underdog
6. E-Trade: Girlfriend
7. Bridgestone: Whale of a Tale
8. Budweiser: Bridge Out/Beer Truck
9. Hyundai: Old Brett Favre
10. McDonald's: The Showdown

2009

1. Bridgestone: Taters
2. Bridgestone: Hot Item
3. Doritos: Crystal Ball
4. Coca-Cola: Heist
5. Pepsi Max: I'm Good
6. Anheuser-Busch: Clydesdale Fetch
7. Pedigree: Crazy Pets
8. Doritos: Power of the Crunch
9. Bud Light: Cost Cutting
10. Monster: Doubletake

2008

1. Budweiser: Clydesdale - Team
2. Bridgestone Tires: Scream
3. Coca-Cola: It's Mine
4. FedEx: Carrier Pigeons
5. Pepsi: Magnetic Attraction w/ Justin Timberlake
6. Bud Light: Wine & Cheese Party
7. Diet Pepsi Max: Nod
8. eTrade: Spit up
9. Tide-To-Go: My Talking Stain
10. VitaminWater: Shaq the Jockey

2007

1. Bud Light: Rock, Paper, Scissors
2. Blockbuster Video: Mouse
3. Bud Light: But He Has Bud Light
4. Bud Light: Classroom
5. Budweiser: Dalmatian
6. Doritos: Car Wreck
7. Bud Light: Wedding Reception
8. Bud Light: Fist Bump
9. General Motors: Robot
10. Taco Bell: Lions Talk "Carne"

2006

1. Bud Light: Hidden Fridge
2. Budweiser: Sheep Fan
3. Anheuser-Busch: Junior Clydesdale
4. FedEx: Caveman
5. Bud Light: Rooftop Fix-it Guys
6. Bud Light: Grizzly Bear
7. Bud Light: Employee Incentive Plan
8. Ameriquest Mortgage Co.: Turbulence
9. Budweiser: The Wave
10. Ameriquest Mortgage Co.: Medical Misunderstanding

2005

1. Anheuser-Busch: Applause
2. Bud Light: Skydiver
3. Ameriquest Mortgage: Romantic Dinner
4. Ameriquest Mortgage: Mini Mart
5. Budweiser: Zoo Aspirations
6. Diet Pepsi: Puffy's New Ride
7. Careerbuilder.com: Monkeys Part 2
8. Ford Mustang: Green Light
9. NFL Network: Tomorrow
10. FedEx: Top Ten

2004

1. Budweiser: Donkey Dream
2. Bud Light: Dog Fetch
3. Bud Light: Sleigh Ride
4. Frito Lay: Dentures
5. Chevrolet: New Chevy Pickup (Soap)
6. Budweiser: Referee
7. Pepsi: The Bears
8. Office of Nat. Drug Control Policy: Rewind
9. Anheuser-Busch: Tim McGraw Designated Driver
10. Bud Light: Cedric's Spa Treatment

2003

1. FedEx: Castaway
2. Anheuser-Busch: Clydesdales 'Instant Replay'
3. Reebok: Terry Tate Office Linebacker
4. Bud Light: Dreadlock Dog
5. Sierra Mist: Monkey Catapult
6. Bud Light: Clown Upside Down
7. Pepsi Twist: Ozzy's Nightmare
8. Bud Light: Seashell
9. Sierra Mist: Hydrant
10. Budweiser: Great Listener

2002

1. M&M's: Chocolate on Your Pillow
2. Budweiser: Picking a Card
3. Nat Drug Control: I Help
4. Sony Pictures: Spider Man Movie Trailer
5. Monster.com: Olympians
6. Nat Drug Control: Where do Terrorists Get Their Money?
7. Michelob Light: Free to do What I Want
8. Phillip Morris: Talk They Will Listen
9. Sony Pictures: Men In Black Movie Trailer
10. Fox: Greg the Bunny

External links

• Website
• Facebook ADBOWL Page
• Twitter: @ADBOWL10